1. AlloA Advertiser Clackmannanshire’s Paper Wednesday 5th August, 2015 45
business
Advertiser
Alva’s Motoairbag is a big hit
Whilst only accounting for 1 per cent
of all road users, motorcyclists account
for a massive 19 per cent of all road
fatalities.
Passionate about motorcycle safety
and technology, the team atAlva-based
Motoairbag UK are striving to change
this.As part of a joint partnership with
Knockhill Racing Circuit the Motoairbag
UK team will be attending a race day on
27 september at Knockhill to dem-
onstrate the safety benefits of airbag
technology for motorcyclists.
Proving increasingly popular in the
biking community, airbag jackets are
already having a positive effect.
Motoairbag UK representative liam
Kennedy commented: “People can imme-
diately see the benefits as soon as they try
one on and understand how it works and
so far the response has been very positive.
The Motoairbag is the leader in the field
and the only one available on the market
that fully conforms to the EU standards.”
With over 10,000 now sold in mainland
Europe, the European Union have recog-
nised the benefits of airbag technology
and have introduced a new certification
that ensures products will deploy effec-
tively in case of an accident.
the Motoairbag jacket will fully de-
ploy in 0.08 seconds making it the fastest
and most effective on the market.
to be in with a chance of winning your
very own Motoairbag vest, worth £465,
all you have to do is like their Facebook
page and a winner will be chosen at
random and announced at Knockhill on
27 september.
Google+ is a good way
to promote your brand
Business LikeusonFacebook
www.facebook.com/alloaadvertiser
Business Gateway’s Ask the Adviser
with sarah Fishwick
Question: i’ve heard that Google+ is a
good platform to be on and i wondered if
you could give me some advice on how to
set it up and use it?
Answer:Google+pagesandpostsallow
youtoreachmorepeople,andnotjustwith-
in a social network.As Google+ is integrat-
ed with a range of technologies, including
GooglesearchandYoutube,itmakesfora
fantasticdevicetohelpmarketandpromote
your business to a wide audience.
so with this in mind;
1. First pop onto Google and set up a
Google+ business page. You will need to
sign in with an email address and it then
works in the same way as Facebook, with a
personalpagethatyoucanthenusetoman-
age a business page from.
2. select the most appropriate category
that your business falls under – this helps
Googleunderstandbasicinformationabout
the business and then allows Google to
show the right content from a business or
organisation for various search queries by
your potential customers.
3.Add your basic information; company
name, website and age range that is appro-
priate to interact with your page.
4. Customise your ‘Public Profile’.
Update your profile image, cover photo,
your ‘story’ - which describes the busi-
ness (tagline etc) for anyone who discovers
yourpage–andpubliccontactinformation.
Remember, potential customers will be
turned off by a generic boring profile. You
want customers/users to see the brand and
be interested in finding out more by click-
ing, sharing and engaging.
5. share content, and post and complete
your profile by clicking the ‘About’option
which allows you to add more info or edit
your page.
Now that you are up and running with
yourGoogle+pageit’stime tostartmaking
it work for you. the best way to view your
pageisthroughtheeyesofothers.Byclick-
ing‘public’onthe‘Viewprofileas:Yourself
orPublic’tabyoucanseehowyourpageap-
pearstoauser.thiscouldresultinyoumak-
ing some much needed changes that you
previously would not have implemented.
like Facebook and linkedin you can in-
viteotherstohelpmanageyourpage.invite
peoplewhocanhelpshareappropriatecon-
tentormonitorthepageonyourcompany’s
behalf. if posting content make sure it’s in
keeping with the company’s ethos and that
everyone is clear on their role.
With Google+ you can share content di-
rectly to communities, helping you tap into
specific target markets. This is similar to
linkedin groups however, like most online
platforms, don’t use it unless you have rel-
evant, interesting content so that it benefits
theusers,otherwiseyouwillbeunfollowed
very quickly.
hashtagsarenotjustfortwitter.Byadd-
inghashtagstopostsbasedonthecontentof
the update it will help place those in partic-
ular conversational topics. For example, if
youareafloristyoumaywanttouse#wed-
dings and/or #bouquets to help place your
posts into relevant topics of conversation.
lastly,aswithmostonlineplatforms,the
more visual you make it the more engage-
ment it will see. Photos and videos often do
better than a plain text post. Google+ is a
visual network which allows you to share
imagesbigandsmall,indifferentstylesand
formats.
it is impossible to cover every aspect
of Google+ in this article but hopefully it
will give you a good starting point to start
exploring the platform and identifying for
yourself what works best for you and your
business.
Got a business story
to tell? email us on
editorial@alloaadvertiser.co.uk
or phone on 01259 230631
ask the
Adviser
to promote your brand
Adviser
We are looking to recognise, reward and celebrate not only the strong
performance amongst leading Clacks businesses but celebrate the wide
range of business attributes our local business reflects. To get involved
and have your business recognised place a nomination NOW!
Go to
www.clacksbusinessawards.co.uk