Sara Shelley

London, United Kingdom United Kingdom

Junior Planner

Advertising / Marketing / PR

My time at GOOD Agency has confirmed my belief that brands can make a positive impact to people’s lives and to the environment. That’s where my passion lies. As a brand strategist, I put my energy into defining and articulating authentic, empathetic brands. This requires getting under the skin of organisations, understanding what drives their internal and external audiences, carving out a space in the market, defining their brand identity and finally engaging people in their story through communications and valuable experiences. I've been unleashing the good in people through my work with The Royal British Legion, Alzheimer's Research UK, Education Support Partnership, The Wildlife Trus...