The global clothing and accessories market was valued at around US$ 1,229.4 billion in 2014. The men’s clothing and accessories market accounted for 38.7% of the global market in 2014 and was valued at US$ 437.7 billion. Revenue contribution by the men’s underwear market to the global men’s clothing market was US$ 8.0 billion in 2014 and is expected to increase to US$ 11.7 billion by the end of 2020 at a CAGR of 5.8%. Organised retail penetration and penetration of mono-brands and multi-brand outlets worldwide is driving sales of branded clothing products.

1. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
Persistence Market Research
Global Underwear Market is expected to
grow US$ 11 Bn by 2020 - Persistence
Market Research
Persistence Market Research 1

2. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
Persistence Market Research Released New Market Report “Global Underwear Market :
Segments, Dynamics, Size and Forecast to 2020”, the men's underwear market is projected to
account for US$ 8,420.8 Mn by the end of 2015 at a CAGR of 5.8% from 2015 to 2020, to reach
US$ 11 Bn by 2020.
There are generally two types of men's undergarments; one type covers the torso and the other covers
the waist and legs. For undershirt, we include vest, sleeved vest and muscle vest. For briefs, we include
regular briefs, trunk and boxer shorts. Long underwear is preferred to offer extra warmth to wearers
during winters.
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Growing disposable income, preference for branded underwear that offer better fit and comfort are major
factors fuelling demand for premium underwear, thereby driving the growth of the men's underwear
market. However, a high degree of competition and unorganised market in developing countries are major
factors hampering the growth of the overall men's underwear market. The men's underwear market is
anticipated to expand at a CAGR of 5.8 % from 2015 to 2020, to reach US$ 11,167.6 Mn by 2020.
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By region, BRIC dominated the market with over 35% market share and is expected to remain dominant
throughout the forecast period. Europe was the second dominant region with 17.4% share in 2014. The
men's underwear market in Europe and North America is expected to expand at CAGRs of 5.1% and
3.9% respectively during the forecast period. On the basis of age group, the market has been segmented
into 15–25, 26–35, 36–45, 46–55 and 56 and above. The 36–45 segment accounted for 24.2% share of
the global men's underwear market in 2014 and is expected to register a CAGR of 5.8% over the
forecast period. On the basis of distribution channel, the market has been segmented into online sales
and offline sales, where offline sales are further sub-segmented into the mass merchant, speciality store,
mono-brand store and others. The online sales segment accounted for 7.7% share of the global men's
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3. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
underwear market in 2014 and is expected to register the fastest CAGR of 12.8% over the forecast
period. Mass merchant sub-segment accounted for a dominant market share of around 58.5% in 2014.
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Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph
Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C.
Penny Corporation, Inc. and Berkshire Hathaway Inc. Major players in men's underwear market focus on
enhancing their global and regional presence through acquisitions and mergers and operational
expansion.
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4. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
Market History:
Undergarments help to avoid soiling of outerwear are generally of two types: upper body and lower body
garments, which cover the torso and waist and legs respectively. For undershirt, we include vest, sleeved
vest and muscle vest. For briefs, we include regular briefs, trunks and boxer shorts. In winters, long
underwear are preferred to provide extra warmth.
Growing disposable income, preference for branded underwear that offers better fit and comfort are major
factors fuelling demand for premium underwear, thereby driving the growth of the men’s underwear
market. Major trends in the men’s underwear market are increased the adoption rate of functional
underwear, consistent investment in branding and marketing and a surge in acquisitions and mergers.
The high degree of competition and unorganised market in developing countries are major factors
hampering the growth of the men’s underwear market.
The global clothing and accessories market was valued at around US$ 1,229.4 billion in 2014. The men’s
clothing and accessories market accounted for 38.7% of the global market in 2014 and was valued at
US$ 437.7 billion. Revenue contribution by the men’s underwear market to the global men’s clothing
market was US$ 8.0 billion in 2014 and is expected to increase to US$ 11.7 billion by the end of 2020 at a
CAGR of 5.8%. Organised retail penetration and penetration of mono-brands and multi-brand outlets
worldwide is driving sales of branded clothing products.
Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph
Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C.
Penny Corporation, Inc. and Berkshire Hathaway Inc. Major players in men’s underwear market focus on
enhancing their global and regional presence through acquisitions and mergers and operational
expansion.
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5. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
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6. Global Underwear Market : Segments, Dynamics, Size
and Forecast to 2020
Table of Content
1. Executive Summary
2. Research Methodology
3. Assumptions and Acronyms Used
4. Market Overview
4.1. Market Taxonomy
4.2. Parent Market Analysis – Global Clothing & Accessories Market, 2010-2020
4.2.1. Global Clothing & Accessories
4.2.1.1. Market Size Forecast
4.2.1.2. Absolute $ Opportunity
4.2.2. Global Male Vs Female Clothing and Accessories Market Comparison, 2010-2020
4.2.2.1. BPS Analysis
4.2.2.2. Y-o-Y Growth
4.3. Global Men’s Clothing & Accessories Market, (Men’s Clothing, Men’s Swimwear, Men’s Underwear,
Men’s Accessories), 2010-2020
4.3.1. Market Size & Forecast
4.3.2. Absolute $ Opportunity
4.3.3. BPS Analysis (2010,2015,2020)
4.3.4. Y-o-Y Growth Rate Comparison
4.4. Global Men’s Underwear Market Analysis & Forecast (2020-2020)
4.4.1. Market Size & Forecast
4.4.2. Absolute $ Opportunity
4.5. Market Dynamics
4.5.1. Market Drivers
4.5.1.1. Economic Drivers
4.5.1.2. Demand Drivers
4.5.1.3. Supply Drivers
4.6. Market Trends & Opportunities
4.7. Market Restraints
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7. Global Underwear Market : Segments, Dynamics, Size
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5. Global Men’s Underwear Market By Region
5.1. Introduction
5.2. BPS Analysis (2010,2015 & 2015)
5.3. Y-o-Y Comparison
5.3.1. North America
5.3.1.1. Market size & Forecast 2010–2020
5.3.1.2. Absolute $ Opportunity
5.3.1.3. United Sates and Rest of N. America Market Size and Forecast and Absolute $
Opportunity
5.3.1.4. Regional Market Trends
5.3.1.5. Top 5 Brands with Market Share
5.3.2. Latin America
5.3.2.1. Market size & Forecast 2010–2020
5.3.2.2. Absolute $ Opportunity
5.3.2.3. Mexico, Argentina and Rest of L. America Except Brazil Market Size and Forecast and
Absolute $ Opportunity
5.3.2.4. Regional Market Trends
5.3.2.5. Top 5 Brands with Market Share
5.3.3. Europe
5.3.3.1. Market size & Forecast 2010–2020
5.3.3.2. Absolute $ Opportunity
5.3.3.3. Germany, Italy, France, United Kingdom and Rest of Europe Market Size and Forecast
and Absolute $ Opportunity
5.3.3.4. Regional Market Trends
5.3.3.5. Top 5 Brands with Market Share
5.3.4. BRIC
5.3.4.1. Market size & Forecast
5.3.4.2. Absolute $ Opportunity
5.3.4.3. Brazil, Russia, India and China Market Size and Forecast and Absolute $ Opportunity
5.3.4.4. Regional Market Trends
5.3.4.5. Top 5 Brands with Market Share
5.3.5. Japan
5.3.5.1. Market size & Forecast
5.3.5.2. Absolute $ Opportunity
5.3.5.3. Regional Market Trends
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8. Global Underwear Market : Segments, Dynamics, Size
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5.3.5.4. Top 5 Brands with Market Share
5.3.6. Australia
5.3.6.1. Market size & Forecast
5.3.6.2. Absolute $ Opportunity
5.3.6.3. Regional Market Trends
5.3.6.4. Top 5 Brands with Market Share
6. Global Men’s Underwear Market, By Sales Channel
6.1. Introduction
6.2. BPS Analysis: Online Vs Offline Market Proportion (2010,2015,2020)
6.3. BPS Analysis: Offline Sales Channel Market Proportion (2010,2015,2020)
6.4. Market size & Forecast and Absolute $ Opportunity
6.4.1. Online
6.4.2. Offline (Mass Merchant, Specialty Stores, Mono-brand Outlets and Others)
7. Global Men’s Underwear Market By Age Group
7.1. Introduction
7.2. Y-o-Y Comparison
7.3. BPS Analysis
7.3.1. Age group of 15-25
7.3.1.1. Market Size Forecast
7.3.1.2. Absolute $ Opportunity
7.3.1.3. Consumption Driver
7.3.1.4. Favourite Brands & Preferred Fabric
7.3.2. Age group of 26-35
7.3.2.1. Market Size Forecast
7.3.2.2. Absolute $ Opportunity
7.3.2.3. Consumption Driver
7.3.2.4. Favourite Brands & Preferred Fabric
7.3.3. Age group of 36-45
7.3.3.1. Market Size Forecast
7.3.3.2. Absolute $ Opportunity
7.3.3.3. Consumption Driver
7.3.3.4. Favourite Brands & Preferred Fabric
7.3.4. Age group of 46-55
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9. Global Underwear Market : Segments, Dynamics, Size
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7.3.4.1. Market Size Forecast
7.3.4.2. Absolute $ Opportunity
7.3.4.3. Consumption Driver
7.3.4.4. Favourite Brands & Preferred Fabric
7.3.5. Age group of 55-65
7.3.5.1. Market Size Forecast
7.3.5.2. Absolute $ Opportunity
7.3.5.3. Consumption Driver
7.3.5.4. Favorite Brands & Preferred Fabric
7.4. Average Annual Spending By Age Group 2010–2020
8. Key Market Strategies
9. Competitive Landscape
9.1. Global Men’s Underwear Market Top 20 Brands & Market Share (2014)
9.2. Competitive Dashboard
9.3. Company Profiles
9.3.1. Hanesbrands Inc.
9.3.2. Phillips-Van Heusen Corporation
9.3.3. Ralph Lauren Corporation
9.3.4. Jockey International Inc.
9.3.5. American Eagle Outfitters Inc.
9.3.6. Iconix Brand Group Inc.
9.3.7. J.C. Penney Corporation, Inc.
9.3.8. Berkshire Hathaway Inc.
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10. Global Underwear Market : Segments, Dynamics, Size
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List of Tables
Table 1: Global Men’s Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 2010–
2020
Table 2: North America Men Underwear Market Size Forecast, By Region (US$ Mn), 2010–2020
Table 3: Latin America Men’s Underwear Market size Forecast, By Region (US$ Mn) 2010–2020
Table 4: Europe Men’s Underwear Market By Region (US$ Mn) 2010–2020
Table 5: BRIC Men’s Underwear Market Size & Absolute $ opportunity, By Region (US$ Mn) 2010–2020
Table 6: Men’s Underwear Market Size Forecast & Absolute $ Opportunity, By Sales Channel, (US$ Mn)
2010–2020
Table 7: Global Men’s Underwear Market Size Forecast & Absolute $ Opportunity, By Age Group (US$
Mn) 2010–2020
Table 8: Global Men’s Underwear Market Average Annual Spending By Age Group, 2010–2020 (US $)
List of Figures
Figure 1: Global Clothing & Accessories Market Size Forecast (US$ Bn), 2010–2020
Figure 2: Global Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020
Figure 3: Global Male Vs. Female Clothing & Accessories Market Value Share & BPS Analysis, (%) 2010,
2015 & 2020
Figure 4: Global Clothing & Accessories Market Y-o-Y Growth Comparison, (%) 2011–2020
Figure 5: Global Men’s Clothing & Accessories Market Size Forecast (US$ Bn) 2010–2020
Figure 6: Global Men’s Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020
Figure 7: Global Men’s Clothing & Accessories Market Value Share & BPS Analysis, By Sub-segment
(US$ Bn) 2010, 2015, and 2020
Figure 8: Global Men’s Accessories & Clothing Market Y-o-Y Growth (%) 2011–2020
Figure 9: Global Men’s Clothing Market Absolute $ Opportunity (US$ Bn) 2010–2020
Figure 10: Global Men’s Underwear Market Absolute $ Opportunity (%) 2010–2020
Figure 11: Global Swimwear Market Absolute $ Opportunity (US$ Bn) 2010–2020
Figure 12: Global Men’s Accessories Market Absolute $ Opportunity (US$ Bn) 2010–2020
Figure 13: Global Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 15: Men’s Underwear Market Value Share & Basis Points Analysis By Region, 2010, 2015, and
2020
Figure 16: Men’s Underwear Market Y-o-Y Growth Rate Comparison By Region (2011–2020)
Figure 17: North America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
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11. Global Underwear Market : Segments, Dynamics, Size
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Figure 18: North America Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010–2020
Figure 18: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 19: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 20: Latin America Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020
Figure 21: Europe Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 22: Europe Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010–2020
Figure 23: BRIC Men’s Underwear Market Size & Forecast (US$ Mn) (2010–2020)
Figure 24: BRIC Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020
Figure 25: Japan Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 26: Japan Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020
Figure 27: Australia Men’s Underwear Market Size Forecast (US$ Mn), 2010–2020
Figure 28: Australia Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010–2020
Figure 29: North America Men’s Underwear Market Share 2014 (%)
Figure 30: Latin America Men’s Underwear Market Share 2014 (%)
Figure 31: Europe Men’s Underwear Market Share 2014 (%)
Figure 32: Brazil Men’s Underwear Market Share, 2014 (%)
Figure 33: Russia Men’s Underwear Market Share, 2014 (%)
Figure 34: India Men’s Underwear Market Share, 2014 (%)
Figure 35: China Men’s Underwear Market Share, 2014 (%)
Figure 36: Australia Men’s Underwear Market Share, 2014 (%)
Figure 37: Japan Men’s Underwear Market Share, 2014 (%)
Figure 38: Men’s Underwear Market Value Share & Basis Point Analysis By Sales Channel, 2010, 2015,
and 2020
Figure 39: Men’s Underwear Market Value Share & BPS Analysis By Offline Sales Channel, 2010, 2015,
and 2020
Figure 40: Men’s Underwear Market Value Share & Basis Point Analysis By Age Group, 2010, 2015, and
2020
Figure 41: Men’s Underwear Market Y-O-Y Growth Rate Comparison By Age Groups
Figure 42: Market Share of Top 20 Brand in Global Men’s Underwear Market 2014 (%)
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12. Global Underwear Market : Segments, Dynamics, Size
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