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Media or technological determinism
1.
Media or Technological Determinism
2.
Background
3.
Marshal McLuhan's media
map or Four phases of McLuhan Tribal phase (phonetic or audio) Literary phase ( visual) Print phase (Industrial) Electronic phase ( Rise of global village)
4.
Medium is the
Mass-age
5.
Medium is Message
6.
Global village
7.
Types of Medium
Cold Medium Hot Medium
8.
Strengths
9.
Weaknesses