The fashion industry is currently one of the largest industries in the globe. Projections suggest the fashion apparel industry will reach a whopping valuation of $3.3 trillion by 2030. Hence, the way the fashion industry operates today shows a day and night difference from what the industry was two decades ago.
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Technology Trends Revolutionizing The Fashion Industry In 2022.docx
1. Technology Trends Revolutionizing The
Fashion Industry In 2022
The fashion industry is currently one of the largest industries in the globe.
Projectionssuggestthefashion apparelindustrywillreach a whoppingvaluation
of $3.3 trillion by 2030. Hence, the way the fashion industry operates today
shows a day and night difference from what the industry was two decades ago.
As technology has impacted every aspect of human life, the fashion industry
began adopting the latest and advanced technologies for better opportunities.
For instance, AR try-on technology has managed to change customers’ entire
shopping experience. That being said, let’s check out some technological trends
revolutionizing the fashion apparel industry in 2022.
1. Artificial Intelligence (AI)
Artificial intelligence has had a director indirect impact on the lives of everyone.
Thus,fashion brands arenow leveraging thecompetenceof artificialintelligence
to enhance customerexperience and driveresults.Businessescannow generate
data and get valuable insights to make better decisions and offer highly
personalized experiences to customers. In addition, AI has also helped fashion
businesses better manage their inventories. The AI chatbots have also played a
key role in enhancing customer experience and boosting the revenue of
businesses operating in the fashion industry.
2. 3D Technology
The other significanttrend in the fashion apparel industry is the adoption of 3D
technology. Whether eCommerce stores or physical stores, both are now
2. leveraging 3D solutions to provide customers with a rich shopping experience.
Fashion eCommerce stores have managed to cut down customer returns to a
great extent by leveraging the 3D try-on solution. Apart from that, 3D
technology is also helping fashion businesses simplify manufacturing with 3D
printing solutions. This has played a key role in hastening the overall
manufacturing process and providing customers with any and every design of
their choice.
3. Mobile Commerce
Mobile technology has never evolved at a pace in life today. From smartwallets
to the promotion of products on social media, things are very different now.
Thus, fashion businesses from all around the globe are abandoning their
conventional practices and opting for much more efficient means to conduct
business. This is understandable given how mobile technology has made
shopping for and selling clothes easier. In addition, this technological
advancementhas helped fashion businesses reach a much wider customer base
and boost their sales. Even small businesses can now compete with the bigger
players as mobile technology has empowered them all.
4. Blockchain
A blockchain is an amazing tool for anyone looking for better transparency,
efficiency, and traceability in the supply chain. It is no news that the global
supply chain has been suffering greatly for the last two years, making it even
more challenging for fashion businesses. Blockchain has enabled businesses to
facilitate robust connectivity among members, carriers, financial institutions,
and, most importantly, fashion businesses. This has been a great help for the
fashion industry, which has recently suffered some great setbacks due to the
covid induced lockdowns and other global regulations.
Bottom Line
These are some of the most notable technological trends currently ruling the
fashion industry. Thus, if you own a fashion business, makesureto leverage the
potential of these technologies and use tools such as AR try-on to drive better
growth.