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1. MSN Latino
COPA
America
2015

2. Our Goal
Reach soccer fans during the
biggest sport event of the year
across Microsoft portfolio and
screens to solve your brand
marketing challenges.

3. Global soccer fans and
the internet
95%
77%
35%
15%
Laptop
Mobile
Tablet
TV
SOURCE: GWI / Global / World Cup Fans Q2 2014

4. Global soccer fans and
second screen
91%
55%
of soccer fans use
another device
while watching a
match on tv
read news
45%
play games
45%
search related
products
39%
look for information
related to what
they’re watching
SOURCE: GWI / Global / World Cup Fans Q2 2014

5. Global soccer fans
and brands
60%How sports
fans connect
with brands,
products &
services
online
content
48% friend
recommendation
45% search
engines
39% celebrity
endorsement
SOURCE: GWI / WW / Q1 2014 / World Cup Fans

6. Our consumers behavior
95%User’s strongly
interested on
watch soccer on
TV or Online.
Microsoft
88% Facebook
87% Google
90% Yahoo!
SOURCE: GWI / Argentina, Mexico & Brazil / Q1, Q2, Q3, Q4 2014
Index 109
Index 102
Index 101
Index 105

7. U.S. Proposal
(Multi-National Impact)
Strategy and Media

8. MSN Latino
Please reach out to latspon latspon@microsoft.com for package details
Copa America special from May 15 to July 15 in the Sports Vertical
The biggest soccer event for the Hispanic audience in 2015!
The special will include news, videos, schedules, standings, poll, Twitter de las estrellas.
We will bring together topflight content from Fox Sports, La Nación, El Gráfico, Infobae,
Goal.com, Medio Tiempo, RCN, La Tercera, 24 horas, Colprensa, El Universal, AS, Marca,
Mundo Deportivo, BBC, EFE, AFP, AP, Reuters.
Package price is $84k, 7.2M impressions.

9. Vertical Screen Required/Optional Ad Size SOV Total Impressions CPM Cost
Copa America on
MSN Latino
PC + Web Required 300x250 100% 600,000 $50 $30,000
PC + Web Required 728x90 100% 600,000 $50 $30,000
PC + Web Required 300x250 SI 100% 1,500 $50 $75
Mobile + Web Optional 320x250 100% 24,000 $6 $144
Mobile + Web Optional 300x250 100% 16,800 $6 $101
Attached Media PC + Web Required Varied IMP 6,007,500 $4 $24,030
7,209,000 $11.67 $84,105
Add-on optional placements Rate increase Booking Instructions
Video Expected vertical video rate Book new line item as 100% SOV, standard video
sponsorship booking
AT 20% rate increase from listed media plan 300x250 rate No booking change, Creative assignment is 300x600
300x250 Rich Media Upgrade:Float, Expand, In-Banner Video 10% rate increase from listed media plan 300x250 rate No booking change, Creative assignment for applied rich
media
728x90 Rich Media Upgrade: Custom Header, Billboard,
Billboard Expand, Floor
30% rate increase from listed media plan 728x90 rate No booking change, Creative assignment for applied rich
media
Vanity URL Flat Fee: $6,250 Book revenue only page group with associated revenue
Sweepstakes Flat Fee: Varies dependin on complexity of sweepstakes Book revenue only page group with associated revenue
Homepage Native InfoPane Flat Fee: 200K Book MSNUSEN1F at 100% SOV Premium
Homepage Native Content Tile Flat Fee: $75K Book MSNUSEN1G at 100% SOV Premium

10. Engaging content cross-screen
News, Photo Galleries, Videos, Structured Data, Calendar & Polls
300x600
300x250
320x50
Available for
• Notebook (PC/Mac)
• Tablets (iOS, Android, Windows Phone)
• Mobile (iOS, Android, Windows Phone)
of online Soccer fans
engage with brand
products & services
while they consume
relevant content.
(higher behavior)
60%

11. Engaging content cross-screen
News, Photo Galleries, Videos, Structured Data, Calendar & Polls
Best Local and Regional
views of sport content
in one destination
powered by a unique
mix of the biggest
legacy media
operations, wire
agencies, and local
news organizations.
360°
 Fox Sports
 La Nación
 El Gráfico
 Infobae
 Goal.com
 Medio Tiempo
 RCN
 La Tercera
 24 horas
 Colprensa
 El Universal
 AS
 Marca
 Mundo Deportivo
 BBC
 EFE
 AFP
 AP
 Reuters
Visually appealing cohesive look and feel across browsers and devices