Case study 3.3 pacific sunwear Salam thabet doghmash - Gaza

1. Salam Thabet Doghmash
Case study 3.3 / page 109
Pacific Sunwear
Tracks Business Performance

2. • Pacific Sunwear is a specialty retailer offering casual
fashion styles under its own brand and other brands ,
such as fox , Roxy , quicksilver and Hurley .
Pacific Sunwear …

3.  The company wanted a system to determine
which styles , colors , and sizes were selling at
which stores in order to make inventory and
purchasing decisions quickly and efficiently.
Problem :

4. the company built a Netezza data warehouse and used
MicroStrategy's BI reporting platform .
Using software from MicroStrategy and QuantiSense , the
company now has dashboards to track store and product
performance .
Solution :

5. the BI platform's prebuilt and ad hoc reporting
capabilities enable Pacific Sunwear staff to make
better decisions with regard to store management
,operations , merchandizing , planning ,and so on .
managers can track stock outs or overstocks to
plan future purchases as well as promotional
offerings.
Cont. ..

6. the company is now planning to make this
information available on mobile devices .
Conclusion.