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Growing Vibrant Rotary Clubs
- 2. Introductions •Training Leader: John Guarisco •Session Support •Questions in the Chat room. •End @ 5 minutes before the hour •If you get kicked off, please try to log back on.
- 3. Key Outcomes • Review the new flexibility provided to Clubs by RI • Identify ways to create a positive member experience • Define what makes a Rotary Club vibrant • Describe how to improve club vibrancy
- 4. THE THREE ESSENTIAL ELEMENTS 4
- 5. 5 Linking Membership, Brand & TRF A Strategy Now & for Our Future
- 6. GOALS: INCREASE MEMBERSHIP • Attract • Retain • Sustain vibrant clubs • Strengthen the club experience The Strategy to do that is Vibrancy of a great Club
- 7. Membership Fact For over ten years our global membership has been at 1.2 million 100,000 100,000 Every year 100,000 join … … and every year 100,000 leave …
- 8. Rotary International is “Reinventing Rotary” • Promoting a new “Public Image/Brand” • Innovating “Club Meeting” Design • Creating “Rotary Membership” Flexibility • Seeking new Transformational practices Barry Rassin RI President 2018 - 2019
- 9. Membership in Rotary - Flexibility • Clubs determine own member requirements • New membership types: corporate, family or associate • Rotaractors can be Rotarians • Active Under 40 members with reduced dues • Centurions (age & membership length) pay no dues
- 10. Club Meetings - Flexibility • Only requirement is to meet twice per month • Structure your meetings to suit your needs • Traditional weekly Rotary meetings • “Happy Hour” meetings • Community service project meetings
- 11. Why Change? • Make Rotary more attractive to everyone • Identify and meet your members’ needs • Add vibrancy, fun and a positive experience • Increase fellowship opportunities • Attract new members & retain existing members
- 12. Your Club Experience At one point you were a guest & potential member: • Why did you join Rotary? • Why did you stay in Rotary?
- 13. Why Did You Join Rotary? Join Stay Positively Impact My Community 35.5% 36.1% Friendship 30.0% 38.4% Networking Opportunities 18.7% 5.2% Positive Global Impact 8.2% 14.5% Personal & Professional Recognition 4.3% 2.3% Training Opportunities 3.3% 3.5%
- 14. Objective Assessment of Your Club • Is your membership truly active & engaged? • What is the nature of your service? • What is the effectiveness of your leadership team? • What is your public image in the community? • Do you support The Rotary Foundation?
- 15. All Organizations Must Re-invent Themselves Vibrant • Amazon • Apple • Disney Plus • Starbucks • Rotary Failed • Blockbuster • Sears • K-Mart • “Animal” Clubs • Masons 15
- 16. More Simply, What Would Happen If . . . • Disney • Apple • Starbucks • Amazon . . . Ran Your Rotary Club?
- 17. Vibrant Club Model What is a Vibrant Club? Vision - Engaging - Flexible • Conducts meaningful projects • Tries new and fun ideas • Has a unique identity • Reflects its members
- 18. Vibrant Club – Set Your Vision • Craft a Compelling Vision • Set Goals to Realize the Vision • Groom Leaders
- 19. Vibrant Clubs – Engage • Communicate • Develop Relationships • Engage Membership • Meaningful Projects
- 20. Engagement is: Knowing your Members Reaching Out to Members Discovering their service passion Giving them voice Engagement is Key!
- 21. Vibrant Clubs – Flexibility • Assess what’s working? What isn’t? • Revitalize your club by adopting new approaches • Explore traditions – then create new experiences
- 22. Vibrant Clubs – Flexibility • Bylaws & rules should reflect your club needs • Create a welcoming club culture (fellowship)
- 23. Membership: You Are Not Alone • Find a strong Membership Director and help them build a strong committee. • Membership resources can also help guide your Club.
- 24. Club Culture “Imagineer” - You Are Not Alone Find a Creative Club Culture Imagineer: • Build a task force to help innovate • Implement new ideas • Help guide your Club
- 25. Membership (Retention) is Our First Priority • Members allow us to do our work • People join Rotary for friendship and community • Clubs: be attractive, engaging and relevant
- 26. Rotary — from Good to Great “Greatness is not a function of circumstance. Greatness, as it turns out, is largely a matter of conscious choice, and discipline.” Jim Collins, Author, “Good to Great”
- 27. Key Outcomes • Review the new flexibility provided to Clubs by RI • Identify ways to create a positive member experience
- 28. Key Outcomes • Define what makes a Rotary Club vibrant • Describe how to improve Club vibrancy
- 29. End of Session •Look at the next link where you are going. •Thanks for being a Great Rotarian. •I hope you can be the change maker to create effective club meetings for you club.
Editor's Notes
- SET THE ENVIRONMENT IN WHICH ROTARY EXISTS TODAY We have a global economy, an internet that supports social media and five generations exploring their opportunities for growth, success and opportunities for community service. Those transformational changes have had their impacts on every organization, many of whom have gone through a transformation to capitalize on those changes to maintain or even strengthen their vibrancy. Rotary today needs excellence in its leadership, a compelling public image and Clubs that are attractive because of what they do for their members and the communities they serve
- The Viability of Rotary in our communities is determined by the value of its membership. It is one of the Three Essential Elements of the Rotary experience (Membership, Brand (public image) and TRF) that are strongly linked and determine Rotary’s capability for service. Like all other organizations, Rotary’s strength and value is determined by a strong and engaged membership in vibrant Clubs which are reflected in its goals.
- These three essential elements are strongly linked together and interdependent. For example, our public image in the community (and our brand) somewhat drives our membership growth and those two characteristics ultimately determines participation in The Rotary Foundation, that supports a Club’s ability for community and international service.
- Review the ultimate goals of these elements.
- Rotary has been struggling with this same statistic for the last 10 years. For every one of those new members we have worked so hard to recruit and welcome in our front door, we are losing a member out the back who has disengaged with Rotary and lost interest for some reason or another. We are hoping that the ideas you gather from your peers during this session give you ideas that can be implemented on day one that will help to attract potential members and engage those who are new and seasoned. Show of hands, who has already had the “Tell Rotary’s Story” Session. Utilize your leadership strengths to effect your members
- Barry Rassin - Rotary International & The Rotary Foundation are constantly creating new innovations for Clubs to design their own “futures” based upon their individual needs and their local environments
- Membership requirements are more flexible – any reputable adult in good standing with their community Membership types – again a decision that is based at the club level…corporate, family, or associate Double the Rotary, Double the FUN – you can be a Rotaractor and Rotarian – dual memberships Attendance, dues and other requirements are all decided at the Club level.
- You now are empowered to develop your Club practices to suit your needs in your community.
- With new demographics and technologies, the world is changing Diminishing membership in Rotary not only means we have more attractive competition, but . . . Rotary has antiquated images to which we must respond: We need to be more attractive to everyone Meet new needs of our members Add a new vibrancy and positive experience Increase fellowship opportunities Attract new members The new found FREEDOMS mean Rotary meetings and memberships can become CUSTOMIZED to your needs
- (15 mins) Discussion (Scribe) Let me hear why you joined Rotary? Let me hear why you stayed? How many of those are the same? What was it like when you were a prospective member? What SHINED about the Club? Do your Club activities reflect the reasons you joined Rotary? Let’s think of the changes we discussed earlier with the new FREEDOMS to change, what can you implement based on those changes?
- How is this comparable to the answers you just gave?
- take 5 minutes to quietly assess your Clubs strengths and perhaps opportunities for improvement. This is AN EXECUTIVE ASSESSMENT of your CLUB (Both strengths and opportunities for Improvement) In your own mind and based upon your own experience as a member and now leader of your Club,
- When the last time you had a Godfathers Pizza - Little Caesars Pizza or went to Blockbusters to get a movie? All organizations must be constantly reinventing themselves. Rotary is no exception. Look at what other member organizations are today---The Elks, Lions, Eagles and others. There is huge competition in our society for “members” and a multitude of ways to connect with community, for service opportunities and for fellowship.
- Consider for a moment----What would your Rotary Club experience look like if one of these visionary organizations designed your member experience?
- Break down Vision, Engaging, Flexible What is a Vibrant Club? Take 5 minutes and write on a flip chart some characteristics that the class proposes are characteristics of a Vibrant Rotary Club.
- What is your Club’s Vision? –draw from room – Know where you are going and how you will get there. Visioning Session? Where are you going? What do you do well? How can you do even better? How do you groom future leaders?
- How do you engage your members? How do you communicate? Have you changed from what was happening 3 years ago, 5 years ago, 15 years ago? How are relationships built – meetings – projects – socials – after hours events? What’s a meaningful project? How do you know?
- Engagement How many of you know the old saying “The Squeaky wheel gets the oil?” • People who complain often get the most attention. When someone is vocal about their displeasure, - you know that they are invested in the situation and - you pay attention to them. • The most dissatisfied club members are often the least vocal • If you aren’t paying attention to this group, they may back away from the club quietly, stop attending meetings, and eventually quit altogether. • You need to pay attention to this group! They can offer the most valuable insight on what your club could do better. You need to know your members – both LOUD and QUIET - you (and your team need to be aware if a member starts to disengage. Just as disengaged employees are inclined to miss more work, take more days off, or withdraw from challenging projects, a disengaged Rotarian will be inclined to routinely miss meetings and opt out of activities. REACH OUT BEFORE THEY OPT OUT!
- Stand up – Stretch – lets get loose Are you being flexible? Remember, it’s based on the individual Club needs now…not old rules…and you might get push back from some members AND THAT’S OKAY Change is hard! Make new rules find a good common ground for new members and those who have been at Rotary for some time. Revitalize your Club! Are you current? What needs to stay? What needs to go? What else can you use to promote Rotary in your community?
- Stand up – Stretch – lets get loose Are you being flexible? Remember, it’s based on the individual Club needs now…not old rules…and you might get push back from some members AND THAT’S OKAY Change is hard! Make new rules find a good common ground for new members and those who have been at Rotary for some time. Revitalize your Club! Are you current? What needs to stay? What needs to go? What else can you use to promote Rotary in your community?
- Know that you are not alone in addressing membership. Get a great Membership Chair or Director that can really focus on membership have them form a committee, maybe of someone NOT just like them –…what leadership type might make a good Membership Chair/Director? think of Module One again (Otter / Kramer) For your part, you can make sure they have the tools to do their job. Rotary International has done a lot of work to help your Membership Chair or Director.
- Find the ones in your Club who will come along side you and want to be creative. Many Clubs discuss a variety of ways to develop a vibrant Club culture. Consider a small group of innovators in your Club that might be lead by an “Imagineer” to assist you in selection of new ideas and approaches you might pursue. Disney Corporation does this routinely and many other organizations have “Development Directors”, why not Rotary?
- Does anyone disagree with this? Members are the boots in the community, they are executing all of our community activities and the stronger our membership, the stronger our presence in the community. Given the vision & mission of Rotary and The Rotary Foundation, we should have many, many potential Rotarians wishing to join us to achieve those lofty goals as well as to experience the personal benefits of being a Member of Rotary
- With your leadership, you have an opportunity to move your Club from good to Great!
- SET THE ENVIRONMENT IN WHICH ROTARY EXISTS TODAY We have a global economy, an internet that supports social media and 5 generations exploring their opportunities for growth, success and opportunities for community service. Those transformational changes have had their impacts on every organization, many of whom have gone through a transformation to capitalize on those changes to maintain or even strengthen their vibrancy. Rotary today needs excellence in its leadership, a compelling public image and Clubs that are attractive because of what they do for their members and the communities they serve
- SET THE ENVIRONMENT IN WHICH ROTARY EXISTS TODAY---One last Pitch: We have a global economy, an internet that supports social media and 5 generations exploring their opportunities for growth, success and opportunities for community service. Those transformational changes have had their impacts on every organization, many of whom have gone through a transformation to capitalize on those changes to maintain or even strengthen their vibrancy. Rotary today needs excellence in its leadership, a compelling public image and Clubs that are attractive because of what they do for their members and the communities they serve