The power of summer for OOH campaigns

1. Summertime = outdoor time

2. The power of the summer
 Sunlight makes you spend more money:
 Researchers found that exposure to sunlight is associated with
higher levels of spending
 Being outside improves memory and
openness to new information:
 Researchers found that people who spent at least 30 minutes
outside during periods of pleasant weather reported improved
mood, memory, and openness to new information and creative
thoughts.
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Source: psychologytoday.com

3. During summer, people:
 Watch 33% less TV
 Spend 21% less time online
AND spend 83% more time outdoor,
80% visit the shops more
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Source: Outdoor Media Association
OOH is THE advertising medium
to reach people during summer

4. Average traffic volumes are
higher in the summer period
Traffic Volumes in Belgium month-by-month, relative to the year average
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Source: BeMobile – Results based on a combination of loop detector data and floating car data in 2017
100
103
97
102
104
year average
June
July
August
September

5. Consumption remains stable
during summertime
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Source: Carrefour data
0
50.000.000
100.000.000
150.000.000
200.000.000
250.000.000
TOTAL 2016 TOTAL 2017
In €

6. Some consumer goods boost during the summer
period
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Source: Carrefour data – 2016+2017 turnover in category
78%
of yearly sunscreen revenue
is realized in 3 months
(May, June and July)
1/4
of ice cream revenue is
realized in June and July
245
boost in turnover for
pesticides in July
(index turnover compared to yearly avg)

7. Summer Deals 2018
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Don’t hesitate
to contact us !
info@jcdecaux.be

8. Thank youJCDecaux Belgium
Allée Verte 50, 1000 Bruxelles
Groendreef 50, 1000 Brussel
Belgium
info@jcdecaux.be
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