Generator sales market - global forecasts to 2021

1sales@marketsandmarkets.com www.marketsandmarkets.com
GENERATOR SALES
MARKET
GLOBAL FORECAST TO 2021
GENERATOR SALES MARKET - GLOBAL FORECAST TO 2021
By Type (Diesel and Gas), By Power Rating (Below 100 KVA, 100-350 KVA, 351-1000 KVA, Above 1000 KVA),
By Application (Standby, Prime or Continuous Power, Peak Shaving), By End User (Industrial, Commercial,
and Residential), & By Region
REPORT OVERVIEW
1.1 OBJECTIVES OF THE STUDY
• To define, describe, and forecast the global generator sales market by type,
power range, end-user, application, and region
• To provide a detailed information regarding the major factors influencing the
growth of the generator sales market (drivers, restraints, opportunities, and
industry-specific challenges)
• To strategically analyze the generator sales market with respect to individual
growth trends, future prospects, and contribution of each segment to the market
• To analyze opportunities in the market for stakeholders and provide details of a
competitive landscape for market leaders
• To forecast the market size of segments with respect to six major regions (along
with countries), namely, North America, Europe, Asia-Pacific, South America, the
Middle East and Africa
• To strategically profile key players and comprehensively analyze their market
shares and core competencies
• To analyze competitive developments such as contracts and agreements,
mergers & acquisitions, new product developments, and expansions in the
generator sales market
ENERGY
POWER
&

1.2 MARKET DEFINITION
1.2.1 GENERATORS (GENSETS)
• Generators are devices used for converting mechanical energy, chemical energy, heat, or luminous energy into
electric energy. Generator sets is a collective term used for electric generators. Based on different classifications,
they can be categorized in the following segments:
1.2.1.1 BY TYPE
• Based on fuel used, generators can be classified into diesel generator sales, gas generator sales, and other
generator sales (bi fuel, dual fuel, and alternative fuel generator sales)
1.2.1.2 BY POWER RANGE
• The global power generator sales market has been further analyzed based on power range (kVA) into below 100
kVA, 100–350 kVA, 351–1,000 kVA, and above 1,000 kVA
1.2.1.3 BY APPLICATION
• Generators are mostly used as backup or standby power source, however, in some cases; they are also used for
peak shaving. Regions which have poor power distribution network or industries installed in remote areas also use
generators for prime or continuous power.
1.2.1.4 BY END-USER
• Different end-users have different generator requirements. Hence, generators can also be classified into
residential, commercial, and industrial, based on the type of end-user.
INTRODUCTION

1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
• This report categorizes the generator sales market into the following segments:
• FIGURE 1 GENERATOR SALES MARKET SEGMENTATION
•
BY TYPE
BY APPLICATION
BY POWER RATING
BY REGION
BY END-USER
 Diesel Generator
Sales
 Gas Generator Sales
 *Other Generator
Sales
 North America
 South America
 Europe
 Asia-Pacific
 Middle East &
Africa
 Standby
 Peak Shaving
 Prime or Continuous
Power
 Industrial
 Commercial
 Residential
 Below 100 kVA
 100 kVA–350 kVA
 351 kVA– 1,000 kVA
 Above 1,000 kVA
GENERATOR SALES
MARKET
• Note: *Others Generator Sales include Bi-fuel, dual fuel and alternative fuel generator
Source: Industry Experts and MarketsandMarkets Analysis
1.3.2 REGIONAL SCOPE
• This report segments the concentrated photovoltaic market in the following regions:
•
 U.S.
 Canada
 Mexico
SOUTH AMERICAEUROPENORTH AMERICA MIDDLE EAST & AFRICAASIA-PACIFIC
COUNTRIES COVERED
 U.K.
 Germany
 France
 Russia
 Rest of Europe
 China
 India
 Australia
 Rest of
Asia-Pacific
 Brazil
 Argentina
 Chile
 Rest of South America
 Saudi Arabia
 Algeria
 Nigeria
 Kuwait
 Rest of the Middle
East & Africa
•
INTRODUCTION

1.3.3 YEARS CONSIDERED FOR THE STUDY
•
2014
HISTORICAL YEAR
2015
BASE YEAR
2016-e
ESTIMATED YEAR
2021-p
PROJECTED YEAR
• Base year used for company profiles was 2015. Where information was unavailable for the base year, the prior year has been considered.
1.4 CURRENCY
• The currency used in the report is the U.S. Dollars (USD), with the market size indicated only in USD million.
• For companies reporting their revenues in USD, the revenues have been picked from their annual report.
• For companies reporting their revenues in currencies other than USD, the average annual currency
conversion rate has been used for the particular year to convert the values in USD.
1.5 LIMITATION
• This report only considers new equipment sales. It does not consider rental services. In addition, used
generators sales have not been considered for the analysis.
• There are a limited number of industry experts available in developing markets. In such cases, the regional
market size has been derived based on weightages assigned to these markets, based on the qualitative
insights from global industry experts.
• Quantitative information for some of market segments has been kept confidential by industry players.
Hence, qualitative insights gathered during the course of the study have been used to arrive at the market
size of such sub-segments.
•
INTRODUCTION

1.6 STAKEHOLDERS
• Engine/Generator manufacturers, dealers, and suppliers
• Power rental companies
• Consulting companies in the energy and power sector
• Renewable energy companies
• Power plant project developers
• Investment banks
• Petroleum companies (diesel and natural gas suppliers)
• Power grid infrastructure companies
•
INTRODUCTION

2.1 RESEARCH DATA
• This research study involved the use of extensive secondary sources, directories, and databases such as Hoovers,
Bloomberg, Businessweek, Factiva, and OneSource to identify and collect information useful for a technical,
market-oriented, and commercial study of the global generator sales market. Primary sources are mainly several
industry experts from core and related industries, preferred suppliers, manufacturers, distributors, service
providers, technology developers, standards and certification organizations from companies, and organizations
related to all the segments of this industry’s value chain. In-depth interviews have been conducted with various
primary respondents that include key industry participants, subject-matter experts, C-level executives of key
market players, and industry consultants among other experts to obtain and verify qualitative and quantitative
information as well as assess future prospects.
• The following figure shows the market research design applied in making this report on the global generator sales
market.
• FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN
•
MARKET DRIVERS:
• Growing demand for uninterrupted
and reliable power supply
• Growth of Healthcare Infrastructure
• Rising Demand for Data Centres
and IT Facilities
• Rapid Urbanization in developing
countries
MARKET RESTRAINTS:
• Limited power generation capacity
• High maintenance and operating cost
• Rise in T&D expenditure
• AGREEMENTS, COLLABORATIONS, & PARTNERSHIPS:
More than 30 deals in the last three years
• NEW PRODUCT LAUNCHES: More than 36 new product
launches in the last three years
GENERATOR SALES
MARKET
INFORMATION
AND DATA
REGIONAL
ANALYSIS
INFLUENCING
FACTORS
(Market Trends and
Dynamics)
SUPPLY CHAIN
EVOLUTION MARKET SIZEMARKET SHARE
COMPANY
DEVELOPMENTS
MARKET SIZE & SHARE
ANALYSIS
MARKET SIZE &
FORECAST:
• By End-User
• By Type
• By Application
• By Power Rating
• By Region
ARRIVE AT THE
MARKET SIZE, SHARE,
AND CAGR FOR THE
GLOBAL GENERATOR
SALES MARKETHIGH GROWTH
SEGMENTS
FORECAST
MARKET OPPORTUNITY:
• Rural and remote area electrification in
developing countries
• Inverter Generator and Bi-fuel Generators
MARKET CHALLANGES:
• Rise in captive power plants
• Stringent government regulations
• Improving Energy Storage Devices
COMPETITIVE
LANDSCAPE
• Source: Secondary Literature and MarketsandMarkets Analysis
RESEARCH METHODOLOGY

2.1.1 SECONDARY DATA
• Various secondary sources have been referred to in the secondary research process to identify and collect
information for this study. Secondary sources include annual reports, press releases, and investor presentations
of companies; white papers; certified publications; articles from recognized authors; manufacturer associations’
directories, and databases.
• Secondary research has mainly been used to obtain key information about the industry’s supply chain, the total
pool of key players, market classification, and segmentation according to industry trends to the bottom-most level,
regional markets, and key developments from both market- and technology-oriented perspectives.
2.1.1.1 KEY DATA FROM SECONDARY SOURCES
• PARAMETER SOURCE
MARKET SIZE
(Value)
• Company Financials
• Magazines
• Journals
• Press Releases
• Paid Databases, and
• The MarketsandMarkets Data Repository
REVENUE OF COMPANIES
• Annual Reports
• Company Websites
• Public Databases, and
QUALITATIVE INFORMATION
(Market Dynamics,
Market Trends)
• Company Websites
• Annual Reports
• Press Releases, and

•
2.1.2 PRIMARY DATA
• In the primary research process, various primary sources have been interviewed to obtain qualitative and
quantitative information for this report. Primary sources from the supply side include industry experts such as
CEOs, VPs, marketing directors, technology and innovation directors, and related executives from various key
companies and organizations operating in the global generator sales market.

2.1.2.1 KEY DATA FROM PRIMARY SOURCES
• ASSUMPTIONPARAMETERTYPE
 The generator sales market, by region- North America,
South America, Asia-Pacific, Europe, Middle East & Africa
 Overall market and
sub-segments in 2015
 CAGR of each region in
the forecast period (2016–2021)
REGIONAL
SPLIT
 The generator sales market
 The generator sales market, by subsegment
 The global market size for
the year 2015
 CAGR for the forecast period
(2016–2021)
GLOBAL
MARKET SIZE
 Generator Sales Market
 By Type
 By Application
 By End-User
 By Power Rating
 By Region
 By Type
Diesel Generator Sales, Gas
Generator Sales, and Other
Generator Sales
 By Application
Standby, Peak Shaving, Prime or
Continuous Power
 By End-User
Residential, Commercial, and
Industrial
 By Power Rating
Below 100 kVA, 100 kVA–350 kVA,
351 kVA– 1,000 kVA, and above
1,000 kVA
MARKET
SPLIT

•
2.1.3 KEY INDUSTRY INSIGHTS
•
– Country Sales Manager
Leading Manufacturers
– Sales Manager
One of the top manufacturers
The IT and telecom
industry is expected to drive the
demand for generator sales
during the forecast period
“ “ Increasing power demand
and frequent power outages
are driving the generator
sales market
“ “
•

2.1.4 BREAKDOWN OF PRIMARIES
• FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION
•
35%
45%
20%
BY COMPANIES
Tier 1 Tier 2 Tier 3
35%
25%
40%
BY DESIGNATION
C Level Director Level Others
45%
20%
30%
5%
BY REGION
North America Europe
Asia-Pacific ROW
• Note: *Others include product managers, marketing managers, and sales managers.
The tier of the companies has been defined based on their total revenue, as of 2013: Tier 1 = > USD 5 billion, Tier 2 = From USD 1 billion to USD 5 billion and Tier 3 = < USD 1 billion
2.2 MARKET SIZE ESTIMATION
• Both, top-down and bottom-up approaches have been used to estimate and validate the size of the global generator
sales market. The research methodology used to estimate the market size includes identifying key players through
secondary research and their market shares in respective regions through primary and secondary research. This
entire procedure includes the study of annual and financial reports of top market players and extensive interviews
for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage
shares, splits, and breakdowns have been determined using secondary sources and verified through primary
sources. All possible parameters that affect the markets covered in this research study have been accounted for,
viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and
qualitative data.
2.2.1 BOTTOM-UP APPROACH
• The bottom-up approach has been employed to arrive at the global size of the generator sales market in terms
of value. Revenue, market share, and product offerings of leading companies in the generator sales market have
also been analyzed to arrive at the global market size.
•

• FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
•
Global
Market Size
Total market size of generator
sales by type, power rating,
application, and end-user
Total market size of generator sales
Total Market Size = Type, Power rating, Application,
End-user for all regions
PRIMARY SOURCES:
Demand and Supply Side Experts
SECONDARY SOURCES:
Annual Reports, Presentations,
Press Release, Journals, Paid Databases,
Company Websites, News Articles
and MarketsandMarkets Repository

•
2.2.2 TOP-DOWN APPROACH
• In the top-down approach, the overall market size has been used to estimate the size of individual markets
(mentioned in market segmentation) through percentage splits from secondary and primary research.
• For the calculation of specific market segments, the most appropriate immediate parent market size has been
used to implement the top-down approach.
• Market shares have then been estimated for each company to verify the revenue shares used earlier in the top-
down approach. With the data triangulation procedure and validation of data through primaries, the overall parent
and individual market sizes have been determined and confirmed in this study. The data triangulation procedure
used for this study has been explained in the next section.
• FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY:TOP-DOWN APPROACH
•
Total global generator sales market
(USD Million)
Percentage split for market
segment of the global generator
sales market
Regional split
Country-wise
market
for each
sub-segment
Global market size is validated through
primaries (Demand & Supply Side Experts)
PRIMARY SOURCES:
Demand and Supply Side Experts
SECONDARY SOURCES:
Press Release, Journals,
Paid Databases, and
MarketsandMarkets Repository
•

• The top-down procedure has been employed to arrive at the country-wise market share in the global generator
sales market, from the revenue of key players (companies) and their market shares.
• Calculations based on the revenue of key companies identified in the market led to the overall market size.
• This overall market size has been used in the top-down procedure to estimate the size of other individual markets
(mentioned in market segmentation) through percentage splits from secondary and primary research.
2.3 DATA TRIANGULATION
• Data obtained from the above-explained process has been verified and validated using the triangulation method
and procedures to complete the entire market engineering process. The triangulation procedure has been carried
out for country-wise market estimations, in terms of value. The following figure gives a visual representation of
the data triangulation methodology used to validate and verify information for arriving at the exact market size
estimates.
• FIGURE 6 DATA TRIANGULATION METHODOLOGY
•
SECONDARY SOURCESPRIMARY SOURCES
Websites and Press Release
of top players, News Articles,
Journals, and Paid Databases
• IMF, EIA, OECD Global
Economic Outlook
• Asian Development Bank
• Centre for Energy Efficiency
• Carbon Trust
• Consortium of Energy Efficiency
• Energy Efficiency and
Renewable Energy
• Northeast Energy Efficiency
Partnership
INTERVIEWS WITH:
• Chief Information Officer
• Engineers & Technologists
• Purchase Managers in
Utilities & Industrial
Companies
DEMANDSIDE
INTERVIEWS WITH:
• CEOs
• Vice Presidents
• Marketing Directors
• Technology and
Innovation Directors and
Related Key Executives
from Various Key
Companies and
Organizations
SUPPLYSIDE
INFORMATION SOURCED
Key Players
Competitive
Landscape
Influencing Factors
Opportunities/
Challenges
Market Estimates
Market Size and
Market Share (2015)
Regional
Analysis
MnM KNOW* stands for MarketsandMarkets’ 'Knowledge Asset Management' framework. In this context, it stands for
existing market research knowledge repository of over 5,000 granular markets, our flagship competitive intelligence and
market research platform "RT", subject matter experts, and independent consultants. MnM KNOW acts as an
independent source that helps us validate information gathered from primary and secondary sources .
MnM KNOW*
PRIMARY
SOURCE
SECONDARY
SOURCE
DATA
TRIANGULATION

•

2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.4.1 ASSUMPTIONS
• PARAMETER ASSUMPTION
The average price of a power generator has been assumed at the prevalent
market cost. Cost trend is assumed to be decreasing over time. Additional taxes
have not been considered in the price.
COST TRENDS
Base year for the calculation of market share analysis
by key player is 2015
MARKET SHARE ANALYSIS BY KEY
PLAYERS
The industry segments considered in this report are assumed to give a holistic
view of the entire generator sales market. Primaries with various industry experts
have confirmed this assumption.
INDUSTRY
•

1 INTRODUCTION.........................................................................................................................15
• 1.1 OBJECTIVES OF THE STUDY...........................................................................................................................................15
• 1.2 MARKET DEFINITION.......................................................................................................................................................15
• 1.2.1 GENERATORS (GENSETS)..............................................................................................................................15
• 1.2.1.1 BY TYPE....................................................................................................................................15
• 1.2.1.2 BY POWER RANGE...................................................................................................................15
• 1.2.1.3 BY APPLICATION......................................................................................................................15
• 1.2.1.4 BY END-USER...........................................................................................................................15
• 1.3 MARKET SCOPE...............................................................................................................................................................16
• 1.3.1 MARKETS COVERED......................................................................................................................................16
• 1.3.2 REGIONAL SCOPE.........................................................................................................................................17
• 1.3.3 YEARS CONSIDERED FOR THE STUDY.........................................................................................................17
• 1.4 CURRENCY......................................................................................................................................................................18
• 1.5 LIMITATION......................................................................................................................................................................18
• 1.6 STAKEHOLDERS...............................................................................................................................................................18
2 RESEARCH METHODOLOGY.....................................................................................................19
• 2.1 RESEARCH DATA..............................................................................................................................................................19
• 2.1.1 SECONDARY DATA........................................................................................................................................20
• 2.1.1.1 KEY DATA FROM SECONDARY SOURCES................................................................................20
• 2.1.2 PRIMARY DATA..............................................................................................................................................21
• 2.1.2.1 KEY DATA FROM PRIMARY SOURCES.....................................................................................21
• 2.1.3 KEY INDUSTRY INSIGHTS.............................................................................................................................22
• 2.1.4 BREAKDOWN OF PRIMARIES........................................................................................................................22
• 2.2 MARKET SIZE ESTIMATION.............................................................................................................................................23
• 2.2.1 BOTTOM-UP APPROACH..............................................................................................................................23
• 2.2.2 TOP-DOWN APPROACH................................................................................................................................24
• 2.3 DATA TRIANGULATION.....................................................................................................................................................25
• 2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS...............................................................................................................26
• 2.4.1 ASSUMPTIONS..............................................................................................................................................26
TABLE OF CONTENTS

3 EXECUTIVE SUMMARY..............................................................................................................27
• 3.1 INTRODUCTION...............................................................................................................................................................27
• 3.1.1 HISTORICAL BACKDROP...............................................................................................................................27
• 3.1.2 CURRENT SCENARIO.....................................................................................................................................28
• 3.2 FUTURE OUTLOOK...........................................................................................................................................................29
• 3.3 CONCLUSION..................................................................................................................................................................31
4 PREMIUM INSIGHTS.................................................................................................................32
• 4.1 ASIA-PACIFIC GENERATOR SALES MARKET...................................................................................................................33
• 4.2 ASIA-PACIFIC PRESENTS LUCRATIVE GROWTH OPPORTUNITIES................................................................................34
• 4.3 GENERATOR SALES MARKET, BY END-USER..................................................................................................................34
• 4.4 GENERATOR SALES MARKET, BY APPLICATION.............................................................................................................35
5 MARKET OVERVIEW..................................................................................................................36
• 5.1 INTRODUCTION...............................................................................................................................................................37
• 5.2 MARKET SEGMENTATION................................................................................................................................................37
• 5.2.1 BY TYPE.........................................................................................................................................................38
• 5.2.2 BY APPLICATION...........................................................................................................................................38
• 5.2.3 BY POWER RATING........................................................................................................................................38
• 5.2.4 BY END-USER................................................................................................................................................38
• 5.2.5 BY REGION.....................................................................................................................................................38
• 5.3 MARKET DYNAMICS........................................................................................................................................................39
• 5.3.1 DRIVERS........................................................................................................................................................39
• 5.3.1.1 GROWING DEMAND FOR UNINTERRUPTED AND RELIABLE POWER SUPPLY........................39
• 5.3.1.2 GROWTH OF HEALTHCARE INFRASTRUCTURE.......................................................................40
• 5.3.1.3 RISING DEMAND FOR DATA CENTERS AND IT FACILITIES.....................................................40
• 5.3.1.4 RAPID URBANIZATION IN DEVELOPING COUNTRIES..............................................................41
• 5.3.2 RESTRAINTS..................................................................................................................................................42
• 5.3.2.1 LIMITED POWER GENERATION CAPACITY...............................................................................42
• 5.3.2.2 HIGH MAINTENANCE AND OPERATING COST.........................................................................42
• 5.3.2.3 RISE IN T&D EXPENDITURE.....................................................................................................43
• 5.3.3 OPPORTUNITIES............................................................................................................................................43
TABLE OF CONTENTS

• 5.3.3.1 RURAL AND REMOTE AREA ELECTRIFICATION IN DEVELOPING COUNTRIES........................43
• 5.3.3.2 BI-FUEL GENERATOR AND INVERTER GENERATOR.................................................................44
• 5.3.4 CHALLENGES................................................................................................................................................44
• 5.3.4.1 RISE IN CAPTIVE POWER PLANTS...........................................................................................44
• 5.3.4.2 STRINGENT GOVERNMENT REGULATION................................................................................44
• 5.3.4.3 IMPROVING ENERGY STORAGE SYSTEMS..............................................................................49
• 5.3.5 SUPPLY CHAIN ANALYSIS.............................................................................................................................50
• 5.3.6 NEW TECHNOLOGIES....................................................................................................................................50
• 5.3.6.1 REMOTE MANAGEMENT..........................................................................................................50
• 5.3.6.2 GENERATOR PARALLELING TECHNOLOGY..............................................................................50
• 5.3.6.3 HYBRID GENERATORS..............................................................................................................51
6 GENERATOR SALES MARKET, BY TYPE....................................................................................52
• 6.1 INTRODUCTION...............................................................................................................................................................53
• 6.2 DIESEL GENERATOR SALES.............................................................................................................................................54
• 6.3 GAS GENERATOR SALES.................................................................................................................................................55
• 6.4 OTHER GENERATOR SALES, BY REGION.........................................................................................................................56
7 GENERATOR SALES MARKET, BY POWER RATING...................................................................57
• 7.1 INTRODUCTION...............................................................................................................................................................58
• 7.2 BELOW 100 KVA..............................................................................................................................................................59
• 7.3 100KVA-350 KVA.............................................................................................................................................................59
• 7.4 351-1,000 KVA.................................................................................................................................................................60
• 7.5 ABOVE 1,000 KVA............................................................................................................................................................61
8 GENERATOR SALES MARKET, BY APPLICATION.......................................................................62
• 8.1 INTRODUCTION...............................................................................................................................................................63
• 8.2 STANDBY GENSETS.........................................................................................................................................................64
• 8.3 PRIME OR CONTINUOUS GENSETS................................................................................................................................65
• 8.4 PEAK SHAVING GENSETS................................................................................................................................................66
TABLE OF CONTENTS

9 GENERATOR SALES MARKET, BY END-USER...........................................................................67
• 9.1 INTRODUCTION...............................................................................................................................................................68
• 9.2 RESIDENTIAL...................................................................................................................................................................69
• 9.3 COMMERCIAL..................................................................................................................................................................69
• 9.3.1 IT & TELECOM END-USER, BY REGION........................................................................................................70
• 9.3.2 HEALTHCARE END-USER, BY REGION..........................................................................................................71
• 9.3.3 OTHER COMMERCIAL END-USER, BY REGION............................................................................................71
• 9.4 INDUSTRIAL.....................................................................................................................................................................72
• 9.4.1 UTILITIES/POWER GENERATION END-USER, BY REGION.............................................................................73
• 9.4.2 OIL & GAS END-USER, BY REGION...............................................................................................................74
• 9.4.3 OTHER INDUSTRIAL END-USER, BY REGION................................................................................................74
10 GENERATOR SALES MARKET, BY REGION................................................................................75
• 10.1 INTRODUCTION...............................................................................................................................................................76
• 10.2 ASIA-PACIFIC..................................................................................................................................................................78
• 10.2.1 BY POWER RATING........................................................................................................................................80
• 10.2.2 BY TYPE.........................................................................................................................................................80
• 10.2.3 BY END-USER................................................................................................................................................81
• 10.2.4 BY APPLICATION...........................................................................................................................................81
• 10.2.5 BY COUNTRY.................................................................................................................................................82
• 10.2.5.1 CHINA.......................................................................................................................................82
• 10.2.5.2 INDIA.........................................................................................................................................83
• 10.2.5.3 AUSTRALIA...............................................................................................................................84
• 10.2.5.4 REST OF ASIA-PACIFIC............................................................................................................84
• 10.3 NORTH AMERICA.............................................................................................................................................................85
• 10.3.1 BY POWER RATING........................................................................................................................................86
• 10.3.2 BY TYPE.........................................................................................................................................................86
• 10.3.3 BY END-USER................................................................................................................................................87
• 10.3.4 BY APPLICATION...........................................................................................................................................87
• 10.3.5 BY COUNTRY.................................................................................................................................................88
• 10.3.5.1 U.S............................................................................................................................................88
TABLE OF CONTENTS

• 10.3.5.2 CANADA...................................................................................................................................89
• 10.3.5.3 MEXICO....................................................................................................................................89
• 10.4 EUROPE............................................................................................................................................................................90
• 10.4.1 BY POWER RATING........................................................................................................................................90
• 10.4.2 BY TYPE.........................................................................................................................................................90
• 10.4.3 BY END-USER................................................................................................................................................91
• 10.4.4 BY APPLICATION...........................................................................................................................................91
• 10.4.5 BY COUNTRY.................................................................................................................................................92
• 10.4.5.1 RUSSIA.....................................................................................................................................92
• 10.4.5.2 U.K............................................................................................................................................93
• 10.4.5.3 GERMANY.................................................................................................................................93
• 10.4.5.4 FRANCE....................................................................................................................................94
• 10.4.5.5 REST OF EUROPE.....................................................................................................................94
• 10.5 MIDDLE EAST & AFRICA.................................................................................................................................................95
• 10.5.1 BY POWER RATING........................................................................................................................................95
• 10.5.2 BY TYPE.........................................................................................................................................................95
• 10.5.3 BY END-USER................................................................................................................................................96
• 10.5.4 BY APPLICATION...........................................................................................................................................96
• 10.5.5 BY COUNTRY.................................................................................................................................................97
• 10.5.5.1 SAUDI ARABIA..........................................................................................................................97
• 10.5.5.2 UAE...........................................................................................................................................98
• 10.5.5.3 NIGERIA....................................................................................................................................98
• 10.5.5.4 ALGERIA....................................................................................................................................99
• 10.5.5.5 KUWAIT.....................................................................................................................................99
• 10.5.5.6 REST OF MIDDLE EAST & AFRICA.........................................................................................100
• 10.6 SOUTH AMERICA...........................................................................................................................................................100
• 10.6.1 BY POWER RATING......................................................................................................................................100
• 10.6.2 BY TYPE.......................................................................................................................................................101
• 10.6.3 BY END-USER..............................................................................................................................................101
TABLE OF CONTENTS

• 10.6.4 BY APPLICATION.........................................................................................................................................102
• 10.6.5 BY COUNTRY...............................................................................................................................................102
• 10.6.5.1 BRAZIL....................................................................................................................................103
• 10.6.5.2 ARGENTINA............................................................................................................................103
• 10.6.5.3 CHILE......................................................................................................................................104
• 10.6.5.4 REST OF SOUTH AMERICA....................................................................................................104
11 COMPETITIVE LANDSCAPE.....................................................................................................105
• 11.1 OVERVIEW......................................................................................................................................................................106
• 11.2 GLOBAL PLAYERS MARKET BENCHMARKING - GENERATOR SETS.............................................................................108
• 11.2.1 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES........................................................................116
• 11.2.2 CONTRACTS AND AGREEMENTS................................................................................................................118
• 11.2.3 EXPANSIONS AND INVESTMENTS..............................................................................................................121
• 11.2.4 MERGERS & ACQUISITIONS.......................................................................................................................122
• 11.2.5 OTHER DEVELOPMENTS.............................................................................................................................122
12 COMPANY PROFILES...............................................................................................................124
• (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
• 12.1 CATERPILLAR, INC.........................................................................................................................................................124
• 12.2 CUMMINS, INC..............................................................................................................................................................128
• 12.3 GENERAC HOLDINGS, INC............................................................................................................................................131
• 12.4 KOHLER CO....................................................................................................................................................................135
• 12.5 MITSUBISHI HEAVY INDUSTRIES, LTD..........................................................................................................................138
• 12.6 BRIGGS & STRATTON CORPORATION...........................................................................................................................141
• 12.7 KIRLOSKAR ELECTRIC COMPANY LTD.........................................................................................................................144
• 12.8 MQ POWER CORPORATION...........................................................................................................................................146
• 12.9 ROLLS-ROYCE HOLDINGS PLC. (MTU ONSITE ENERGY)............................................................................................148
• 12.10 WÄRTSILÄ CORPORATION.............................................................................................................................................151
• 12.11 WACKER NEUSON.........................................................................................................................................................154
• 12.12 YANMAR CO., LTD.........................................................................................................................................................156
• 12.13 GENERAL ELECTRIC......................................................................................................................................................158
• 12.14 HONDA MOTOR CO., LTD..............................................................................................................................................160
• *Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
TABLE OF CONTENTS

13 APPENDIX................................................................................................................................163
• 13.1 INSIGHTS OF INDUSTRY EXPERTS...............................................................................................................................163
• 13.2 DISCUSSION GUIDE......................................................................................................................................................164
• 13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL...................................................................169
• 13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE..............................................................................................171
• 13.5 AVAILABLE CUSTOMIZATIONS......................................................................................................................................171
• 13.6 RELATED REPORTS........................................................................................................................................................172
• 13.7 AUTHOR DETAILS..........................................................................................................................................................173
TABLE OF CONTENTS

• TABLE 1 COST COMPARISON BETWEEN SOLAR PV, DIESEL GENERATORS, AND GAS GENERATORS..........................43
• TABLE 2 ELECTRIFICATION RATE....................................................................................................................................43
• TABLE 3 TIER 4 EMISSION STANDARDS FOR NON-ROAD COMPRESSION IGNITION ENGINES....................................47
• TABLE 4 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS UP TO 800 KW (2014).................................48
• TABLE 5 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS ABOVE 800 KW...........................................48
• TABLE 6 EUROPE: PROPOSED STAGE V EMISSION STANDARD FOR NON-ROAD
ENGINES (NRE)..................................................................................................................................................49
• TABLE 7 GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)......................................................54
• TABLE 8 DIESEL GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................54
• TABLE 9 GAS GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................55
• TABLE 10 OTHER GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................56
• TABLE 11 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014–2021 (USD MILLION).....................................58
• TABLE 12 BELOW 100 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................59
• TABLE 13 100-350 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................59
• TABLE 14 351-1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................60
• TABLE 15 ABOVE 1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................61
• TABLE 16 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION)........................................63
• TABLE 17 STANDBY: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................64
• TABLE 18 PRIME OR CONTINUOUS GENSETS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................65
• TABLE 19 PEAK SHAVING GENSETS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................66
• TABLE 20 GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION).............................................68
• TABLE 21 RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................69
• TABLE 22 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................69
LIST OF TABLES

• TABLE 23 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................70
• TABLE 24 IT&TELECOM: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................70
• TABLE 25 HEALTHCARE: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................71
• TABLE 26 OTHER COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................71
• TABLE 27 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................72
• TABLE 28 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................72
• TABLE 29 UTILITIES/POWER GENERATION: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................73
• TABLE 30 OIL & GAS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................74
• TABLE 31 OTHER INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)...............................................................................................................................74
• TABLE 32 GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION).................................................77
• TABLE 33 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014–2021 (USD MILLION)...............................................................................................................................80
• TABLE 34 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................80
• TABLE 35 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................81
• TABLE 36 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................81
• TABLE 37 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................82
• TABLE 38 CHINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................82
• TABLE 39 INDIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................83
• TABLE 40 AUSTRALIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................84
LIST OF TABLES

• TABLE 41 REST OF ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................84
• TABLE 42 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION)...............................................................................................................................86
• TABLE 43 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................86
• TABLE 44 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................87
• TABLE 45 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................87
• TABLE 46 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................88
• TABLE 47 U.S.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION)....................................88
• TABLE 48 CANADA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................89
• TABLE 49 MEXICO: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................89
• TABLE 50 EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION)...............................................................................................................................90
• TABLE 51 EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION)......................................90
• TABLE 52 EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................91
• TABLE 53 EUROPE: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................91
• TABLE 54 EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................92
• TABLE 55 RUSSIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................92
• TABLE 56 U.K.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION)....................................93
• TABLE 57 GERMANY: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................93
• TABLE 58 FRANCE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................94
• TABLE 59 REST OF EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................94
LIST OF TABLES

• TABLE 60 MIDDLE EAST & AFRICA : GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION)...............................................................................................................................95
• TABLE 61 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION)...............................................................................................................................95
• TABLE 62 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................96
• TABLE 63 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)...............................................................................................................................96
• TABLE 64 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION)...............................................................................................................................97
• TABLE 65 SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................97
• TABLE 66 UAE: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION)....................................98
• TABLE 67 NIGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................98
• TABLE 68 ALGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................99
• TABLE 69 KUWAIT: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION)...............................................................................................................................99
• TABLE 70 REST OF MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE,
BY END-USER, 2014–2021 (USD MILLION)....................................................................................................100
• TABLE 71 SOUTH AMERICA : GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION).............................................................................................................................100
• TABLE 72 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION).............................................................................................................................101
• TABLE 73 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION).............................................................................................................................101
• TABLE 74 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION).............................................................................................................................102
• TABLE 75 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION).............................................................................................................................102
• TABLE 76 BRAZIL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION).............................................................................................................................103
• TABLE 77 ARGENTINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION).............................................................................................................................103
LIST OF TABLES

• TABLE 78 CHILE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION).............................................................................................................................104
• TABLE 79 REST OF SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION).............................................................................................................................104
• TABLE 80 MARKET RANKING: TOP COMPANIES,2015....................................................................................................107
• TABLE 81 ASIA-PACIFIC OPERATIONAL MATRIX OF KEY COMPANIES..........................................................................108
• TABLE 82 NORTH AMERICA OPERATIONAL MATRIX OF KEY COMPANIES....................................................................109
• TABLE 83 EUROPE OPERATIONAL MATRIX OF KEY COMPANIES...................................................................................110
• TABLE 84 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES.........................................................111
• TABLE 85 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES.........................................................112
• TABLE 86 GLOBAL AND REGIONAL KEY PLAYERS PRODUCT FEATURE MAPPING,
GENERATORS SETS IN POWER RATING..........................................................................................................113
• TABLE 87 GLOBAL KEY PLAYERS PRODUCT FEATURE MAPPING, GENERATORS SETS BY FUEL OFFERING...............114
• TABLE 88 RECENT PRODUCT LAUNCHES BY KEY MARKET PLAYERS...........................................................................115
• TABLE 89 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES, 2014–2017........................................................116
• TABLE 90 CONTRACTS AND AGREEMENTS, 2014–2016................................................................................................119
• TABLE 91 EXPANSIONS & INVESTMENTS.......................................................................................................................121
• TABLE 92 MERGERS & ACQUISITIONS...........................................................................................................................122
• TABLE 93 OTHER DEVELOPMENTS.................................................................................................................................122
LIST OF TABLES

• FIGURE 1 GENERATOR SALES MARKET SEGMENTATION.................................................................................................16
• FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN...........................................................................................19
• FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION............................22
• FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH.........................................................23
• FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH...........................................................24
• FIGURE 6 DATA TRIANGULATION METHODOLOGY...........................................................................................................25
• FIGURE 7 COUNTRIES IN ASIA-PACIFIC PROVIDE THE MOST ATTRACTIVE OPPORTUNITIES (2015)............................28
• FIGURE 8 GENERATOR SALES MARKET SIZE, BY TYPE, 2016 & 2021 (USD BILLION)....................................................29
• FIGURE 9 ASIA-PACIFIC IS EXPECTED TO DOMINATE THE GENERATORS MARKET, FROM 2016 TO 2021....................30
• FIGURE 10 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2016–2021..................................................................30
• FIGURE 11 TOP MARKET DEVELOPMENTS (2015–2016)...................................................................................................31
• FIGURE 12 ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET,
2016–2021.........................................................................................................................................................32
• FIGURE 13 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST SHARE IN THE GENERATOR SALES MARKET IN 2015.........33
• FIGURE 14 ASIA-PACIFIC HELD THE LARGEST MARKET SHARE IN 2015..........................................................................34
• FIGURE 15 INDUSTRIAL END-USER SEGMENT IS EXPECTED TO DOMINATE
THE GENERATOR SALES MARKET BY 2021......................................................................................................34
• FIGURE 16 STANDBY GENERATORS ARE EXPECTED TO DOMINATE THE GENERATOR SALES MARKET BY 2021............35
• FIGURE 17 GENERATOR SALES: MARKET SEGMENTATION................................................................................................37
• FIGURE 18 GROWING DEMAND FOR UNINTERRUPTED AND RELIABLE POWER SUPPLY
IS EXPECTED TO DRIVE THE GENERATOR SALES MARKET.............................................................................39
• FIGURE 19 US: CONSTRUCTION SPENDING ON HEALTHCARE INFRASTRUCTURE..........................................................40
• FIGURE 20 WORLDWIDE DATA CENTER GROWTH, 2013-2018..........................................................................................41
• FIGURE 21 URBANIZATION TREND......................................................................................................................................42
• FIGURE 22 EMISSION REGULATION IN THE U.S. AND CANADA FOR NON-EMERGENCY
AND MOBILE GENERATOR SETS.......................................................................................................................45
• FIGURE 23 EMISSION REGULATION IN THE U.S. AND CANADA FOR STATIONARY
EMERGENCY STANDBY POWER........................................................................................................................46
• FIGURE 24 EUROPE: STAGE III A, III B, AND IV EMISSION STANDARDS
FOR NON-AUTOMOBILE DIESEL ENGINES.......................................................................................................48
• FIGURE 25 GENERATOR SALES MARKET SIZE, BY TYPE, 2016-2021 (USD MILLION)......................................................53
• FIGURE 26 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014-2021 (USD MILLION).....................................58
LIST OF FIGURES

• FIGURE 27 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION).........................................63
• FIGURE 28 GENERATOR SALES MARKET SIZE, BY END-USER, 2014-2021 (USD MILLION).............................................68
• FIGURE 29 REGIONAL SNAPSHOT: GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS.......................................76
• FIGURE 30 GENERATOR SALES MARKET SIZE, BY REGION, 2016–2021 (USD MILLION).................................................77
• FIGURE 31 ASIA-PACIFIC GENERATOR SALES MARKET OVERVIEW (2015)......................................................................79
• FIGURE 32 NORTH AMERICA GENERATOR SALES MARKET OVERVIEW............................................................................85
• FIGURE 33 COMPANIES LAUNCH NEW PRODUCTS/SERVICES/DEVELOPMENTS TO CAPTURE
THE MARKET (2014–JANUARY 2017).............................................................................................................106
• FIGURE 34 COMPETITIVE SITUATION AND TRENDS.........................................................................................................107
• FIGURE 35 MARKET EVALUATION FRAMEWORK: NEW PRODUCTS/ SERVICES/ TECHNOLOGIES LAUNCHES
AND CONTRACTS AND AGREEMENTS HAVE FUELED THE GROWTH OF COMPANIES
DURING 2014–JANUARY 2017........................................................................................................................115
• FIGURE 36 CATERPILLAR, INC.: COMPANY SNAPSHOT..................................................................................................124
• FIGURE 37 CATERPILLAR, INC.: SWOT ANALYSIS............................................................................................................127
• FIGURE 38 CUMMINS, INC.: COMPANY SNAPSHOT........................................................................................................128
• FIGURE 39 CUMMINS, INC.: SWOT ANALYSIS.................................................................................................................130
• FIGURE 40 GENERAC HOLDINGS, INC.: COMPANY SNAPSHOT......................................................................................131
• FIGURE 41 GENERAC HOLDINGS, INC.: SWOT ANALYSIS................................................................................................133
• FIGURE 42 KOHLER CO.: SWOT ANALYSIS.......................................................................................................................136
• FIGURE 43 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT...................................................................138
• FIGURE 44 MITSUBISHI HEAVY INDUSTRIES, LTD.: SWOT ANALYSIS.............................................................................140
• FIGURE 45 BRIGGS AND STRATTON CORPORATION: COMPANY SNAPSHOT.................................................................141
• FIGURE 46 KIRLOSKAR ELECTRIC COMPANY LTD.: COMPANY SNAPSHOT...................................................................144
• FIGURE 47 ROLLS-ROYCE HOLDINGS PLC.: COMPANY SNAPSHOT..............................................................................148
• FIGURE 48 WÄRTSILÄ CORPORATION: COMPANY SNAPSHOT........................................................................................151
• FIGURE 49 WACKER NEUSON: COMPANY SNAPSHOT....................................................................................................154
• FIGURE 50 YANMAR CO. LTD.: COMPANY SNAPSHOT....................................................................................................156
• FIGURE 51 GENERAL ELECTRIC COMPANY: COMPANY SNAPSHOT...............................................................................158
• FIGURE 52 HONDA MOTOR CO., LTD.: COMPANY SNAPSHOT........................................................................................160
LIST OF FIGURES

SAMPLE TABLES
TABLE 1 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014–2021 (USD MILLION)
POWER RATING 2014 2015 2016-e 2021-p
CAGR
(2016-2021)
351kVa- 1,000 kVA xx.x xx.x xx.x xx.x xx.x%
100kVA-350 kVA xx.x xx.x xx.x xx.x xx.x%
Above 1,000 kVA xx.x xx.x xx.x xx.x xx.x%
Below 100 kVA xx.x xx.x xx.x xx.x xx.x%
TOTAL xx.x xx.x xx.x xx.x xx.x%
e-Estimated, p-Projected
Source: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis
TABLE 2 RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION)
REGION 2014 2015 2016-e 2021-p
CAGR
(2016-2021)
North America xx.x xx.x xx.x xx.x xx.x%
Asia-Pacific xx.x xx.x xx.x xx.x xx.x%
Europe xx.x xx.x xx.x xx.x xx.x%
Middle East Africa xx.x xx.x xx.x xx.x xx.x%
South America xx.x xx.x xx.x xx.x xx.x%
TABLE 3 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION)
APPLICATION 2014 2015 2016-e 2021-p
CAGR
(2016-2021)
Stand-By xx.x xx.x xx.x xx.x xx.x%
Prime or Continuous Power xx.x xx.x xx.x xx.x xx.x%
Peak Shaving xx.x xx.x xx.x xx.x xx.x%

APPENDIX
KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
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of the published titles and any new ones added over the course of the subscription period. You can subscribe to
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•

• FIG: MARKETSANDMARKETS KNOWLEDGE STORE: ENERGY AND POWER INDUSTRY SNAPSHOT
•
•
APPENDIX

RELATED REPORTS
RELATED REPORTS
SR. NO. REPORT TITLE PUBLISHED DATE
1
MARINE GENSET MARKET
Marine Gensets Market by Vessel Type (Commercial vessel, Defense
vessel, Offshore vessels), Fuel (Diesel Fuel, Gas Fuel, Hybrid Fuel),
Rating (Less Than 1,000kW, 1,001-3,000 kW, 3,001-10,000kW More Than
10,000kW) Region - Global Forecast to 2021
January
2017
2
TEMPORARY POWER MARKET
Temporary Power Market by Generator Rating (Less than 80 kW,
81-280kW, 281-600 kW), End Use (Events, Utilities, Oil Gas,
Construction, Mining, Manufacturing, Shipping), Fuel Type (Diesel, Gas,
Others (Duel Fuel HFO)) - Global Forecast to 2021
September
2016

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