1. Sufian Bashir
Mailing Address: P-44, Street 07, Rashid Nagar, Samanabad, Faisalabad.
Telephone: Mobile: 092-302-7007601/092-300-0405017
Personal Details: Date of Birth: 01st
January, 1980, Marital Status: Single, Nationality: Pakistani
Email: sufian.bashir@sscbrands.com
sufianbashir7@gmail.com (Personal)
Profile:
I did my MBA from University Of Agriculture Faisalabad in 2006 as far as my professional
career is concern I had more than 10 years of successful sales experience out of which
having two years with Pepsi Cola as ASM-Faisalabad, four years with Metro Cash & Carry
Pakistan as Customer Manager -Faisalabad, merely two years with Philip Morris International
(Pakistan) Limited in Sheikupura as TSE and currently (more than 2 years) working with
Service Sales Corporation (Pvt) Ltd as Area Sales Manager-Sargodha. I am eager to use my
experience and skills to build strong customer relationships for my employer’s brands and to
progress within the business, as well as having following expertise:
Expertise:
Market Intelligence
Team Management Retail Business Development
Distribution Handling Modern Trade Experience
Marketing and Promotions Execution
Credit Management Stock Management
Professional Experience:
Area Sales Manager -Sargodha
Service Sales Corporation (Pvt) Ltd.
Wholesale/Retail (July 2016 to date)
• Plan, execute and manage all of credit sales, Recovery and marketing operations in
wholesale/Retail markets directly.
• Responsible/manage for all Company’s Credit/Remittance floated in market.
• Stock Management of respective depot.
• Responsible for Market Intelligence, develop & execute encounter aggressive
strategy to all rapid activities in Shoes industry.
• Responsible for Team management and sales target achievement.
• Successful execution & being part of all of Trade Programs/Trade Offers/Annual
Deals/ to Trade Wholesale/Retail Market.
Area Sales Manager –Jhelum
Service Sales Corporation (Pvt) Ltd.
Wholesale/Retail (Aug-2015 to Jul-2016)
• New Market Development in Mirpur (AZK) & Kharian.

2. • 11% Growth over last year (GOLY)
• 100% Recovery/Remittance for FY 2015-16.
• 100% Foreign Trade scheme successfully executed throughout territory.
• Jhelum Team stood first as Winning Team in achieving all incentives throughout year
Area Sales Manager-Lahore
Service Sales Corporation (Pvt) Ltd.
Wholesale/Retail (June 2014 to August 2015)
• Territorial, Key Dealer and portfolio Sales & credit development & management.
• Responsible for all cross functional internal/external communication between
team/customer and HO.
• Responsible for all depot operations, team target accomplishments.
• Business Development in Moti Bazar Lahore at Growth 6%.
Territory sales Executive
Philip Morris International (Pakistan) Ltd.
Formally known as Lakson Tobacco
Retail Trade Sheikupura (October 2012 to June 2014)
• Plan and execute sales & marketing operations in Trade Retail market by through
distribution network.
• Responsible for Market Intelligence to all rapid activities in cigarette industry
• Responsible for Team management and sales target achievement
• Responsible for all of Trade Programs and Trade Offers to Trade Retail Market at
Sheikupura.
• Successfully Launching of new Brand ‘Bond Street’
Customer Manager
Metro Cash & Carry Pakistan Faisalabad Store
Trade -Sales Operations (July 2008 to July 2012)
• Manage a small and medium retail trade customer portfolio.
• Responsible for sales target achievement and specific territory coverage.
• Responsible for portfolio customer’s visit frequency, turnover, buying behavior and
average invoice.
• Develop a liaison between Head Office and the customer in order to ensure lucrative
competitive prices, availability and delivery of Stocks as well.
Achievements
 Won Performance Excellence Awards (Xp) for Q1, Q2 & Q3 2011.
 Smooth and successful grand opening of Metro Cash and Carry Faisalabad
Store in January 2009.
 Won the acknowledgment of best merchandizing award at my Department.
Assistant Manager Sales
Punjab Beverages (Pvt) Ltd Faisalabad, Franchise of Pepsi Cola International
Trade (Jan 2006 to July 2008)
• Responsible for the Distribution Network and the sales staff management.
• Managing the direct sales operation and also managing the vehicles being used for
this purpose.

3. • Development of new beverages account/trade channels and execute the placement
of Tools of Trade in market.
• Plan and execute the availability of company’s products/packing in the market with
best possible ways to avail the existing opportunities in beverages industry, also
making products available at non-traditional outlets.
• Monitoring competitor moves/activities in the market and develop counter action plan
accordingly.
• Leading and coaching a sales team of 25 people for Faisalabad city.
Achievements:
 Won Foreign Trade tour to Europe (France & Holland) & Dubai in Nov-2016 for
an extra ordinary Sales/Remittance performance being ASM-Jhelum throughout
Pakistan in FY 2015-16 at SSC.
 Won Employee Incentive Scheme (EIS) 2014-15 as Best ASM in Region at SSC.
 Consecutively Stood Exceeded in performance appraiser FY 2014-15 & 2015-16
as ASM at SSC.
 Won Best Team Leader award in 2012 at Metro Cash & Carry Pakistan.
 Won ‘Sales Achievement Award-2006’ for dedicated focus on achieving Sales
target Jan-Dec 2006 at Pepsi Cola Faisalabad.
Skills and Abilities:
 Ability to increase consistently sales volume and market share.
 Good team player with excellent interpersonal skills.
 Can work in high pressure.
 Decision making and problem solving skills.
 Handling large sales & operations independently.
 Expending & strengthening Retail and Distribution Network through effective market
coverage, market intelligence and better route plans.
 Ability to travel.
Qualification /Education:
Master’s in Business Administration (MBA) 2006 Bachelors of Sciences (B.Sc.) 2003
Major: Information Technology Major: Math., Stat., Eco.
Minor: Marketing Punjab University Lahore,
University Of Agriculture, Faisalabad GC Faisalabad