Stark Reality provides Small and Medium Enterprises with brand communication disciplines and processes previously only available to and affordable for, large corporations. Here is our process and philosophy that delivers clients with realistic strategies that increase their sales.

2. “Business is about two things and two
things only, marketing and
innnovation”
- Peter Drucker, Father of Modern Management

3. From strategy right through to execution of your marketing tactics
(online and offline), Stark Reality can assist you in achieving your
objectives with the minimum of stress. Stark Reality provides Small
and Medium Enterprises with brand communication disciplines
and processes previously only available to and affordable for, large
corporations. We provide you with realistic strategies to increase
your sales with big ideas tailored to your budget.
WHO WE WORK WITH: WHY CHOOSE US?
Stark Reality Marketing works with Business-to-Business (B2B) and Professional Stark Reality Marketing combines the strategic and creative communication skills to
Services companies facing the difficult task of finding, attracting and retaining grow your business using proven scientific marketing principles.
customers on a limited marketing budget in an increasingly competitive
environment. Most importantly you have an overwhelming desire to meet the Our consulting model is designed around configurable processes that retain flexibility
needs of your customers. You have a desire to grow your business in a responsible to respond to the specific needs of each and every client.
and ethical manner and you are willing to listen and consider new ways of
What makes us unique is that we place your website at the centre of all your
overcoming challenges. You know what they say about people who keep doing the
marketing activities – where it should be! Your website is most commonly the first
same thing yet expect a different result and you are not one of them! thing that your prospects see and experience about your business and it needs to
be providing your customers with a WOW experience that is generating Word of
STRATEGY: Mouth recommendations for your brand.
Market Research We can differentiate between a Pull Website and a Push Website and those in
Brand Positioning between. By beginning with your website we can develop the right strategy for your
Creative Strategy business and allocate your total marketing budget most effectively online and offline.
Marketing Plans
Marketing Audits We can help to develop your website into your most accountable and effective
Communication Audits marketing tool – a sales generation machine by:
Media Planning 1) Designing
PR 2) Building
Sales Promotions and Events 3) Maintaining and
4) Promoting
your website correctly, using facts and not fantasies.
CREATIVE SERVICES - COPYWRITING AND DESIGN:
Corporate Identity Development from Collateral to Packaging and POS
Direct Marketing: Brochures, Postcards, Letters,
Print Advertising
Online Marketing: Websites, Blogs, Email Marketing, Search Marketing,
Online Advertising

4. Over the last 4 years, Stark Reality has provided marketing and
communication advice to over 100 SME’s, completed 65 individual
projects and has written and publicly spoken extensively on the
marketing challenges facing the driving force of the Australian
economy – small business, especially in the area of professional
services.
SOME OF THE BRANDS WE HAVE WORKED WITH AND CREATED

5. WE
BELIEVE
Excellent communication design, consistently implemented,
sends powerful messages simultaneously on two levels...
Overtly, it manifests understanding of the content. Covertly,
it communicates confidence that the material deserves your
trust.
- David Berman, author of “Do Good Design”,
Design requires serious research and understanding of your
customer and prospect needs, examination of what is being
offered by your competitors and how those offers are being
communicated. Business owners need to answer these
questions and provide them in an executable brief to their
marketing team.
- Gene Stark, Stark Reality Marketing

6. “An expert is someone who has succeeded in making decisions
and judgments simpler through knowing what
to pay attention to and what to ignore”
Edward de Bono
“Simplicity is easy to use but can be hard to design.
You may need some creativity”
Edward de Bono
“The ability to simplify means to eliminate the unnecessary so
that the necessary may speak”
Hans Hoffman – Artist
“Making the simple complicated is commonplace, making the
complicated simple, awesomely simple, that’s creativity”
Charles Mingus – Jazz Musician
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci

7. HOW
WE DO IT

8. “OUR CONSULTING MODEL
IS DESIGNED AROUND
CONFIGURABLE PROCESSES
THAT RETAIN FLEXIBILITY TO
RESPOND TO THE NEEDS OF
EACH AND EVERY CLIENT.”

9. BLOG – Distribution, Online PR
COPORATE ID – Print Mangement
ADVERTISEMENTS – Media Negotiation
E-MAIL & DIRECT MAIL – Campaign Management
WEBSITE – SEO, PPC & Content Management
NETWORKING & SOCIAL MEDIA TOOLS – Social Media Management
EXECUTION AND PROMOTION
Audio Logo,
Business Card, SEO/Online PR, Linked In,
Mail & Email,
Letterheads, PPC, Facebook,
Telemarketing Script
Presentations, Display Ads Twitter
Brochures
NETWORKING & DATABASE
ADS/BROCHURES CORPORATE ID WEBSITE BLOG
SOCIAL MEDIA TOOLS DIRECT MARKETING
CREATIVE PRODUCTION – Design and Copywriting
Where are your What is the current Recommended
Where can you Budgets and new
customers? What are How do the competitors Cost per Lead? (CPL) Marketing
reach them most KPIs, CPL, CR etc.
they reading,watching reach their customers? What is the current Activity Schedule
cost effectively?
and listening to? Conversion Rate? (CR) with associated costs
COMMUNICATION PLANNING
What problems do
How do they act? Who are the desired What are the What is your What is your
you solve?
Buying Process Customers? competitors offerings? Brand Essence? Brand Personality?
What is unique about it?
What are the most What is the What is your
What do they really What is your
What do they think? valued and least valued Opportunity Cost Brand Promise?
want/expect? Brand Positioning?
features? of your product? How do you deliver it?
What is the What is your
Who are the What are the different What is the Name of
What do they feel? Pricing Structure Positioning
Current Cusomers? Market Segments? your product/service?
and Role of Price? Statement?
What will be the
Why do they buy Why do they buy from What is the What is the What is your customer’s long-term
from you? your competitors? Distribution Strategy? Selling Process? Brand Experience? Creative Strategy/
Theme?
UNDERSTAND THE CUSTOMER DEVELOP THE OPTIMAL OFFER KNOW YOURSELF AND STAY FOCUSED
BRAND STRATEGY
BUSINESS STRATEGY

11. WE ARE NOT “DIRECT MARKETERS” of viewing the same website or any other communication. If your visitors believe
your website looks good, then this positive quality will spread to other areas, such
Yet we believe that to “control it” you have to measure it, which is exactly what as the website’s content and the overall impression about your company. Because
we’ll do - lower your cost per lead and improve your conversion rates! people like to be right, they will continue to use the website that made a good first
impression, as this will further confirm that their initial decision was a good one.
WE ARE NOT AN ADVERTISING AGENCY
WE ARE NOT E-COMMERCE EXPERTS
However we know that Perception is Reality and that First impressions affect
subsequent judgments of perceived credibility, usability, and ultimately influence Although we understand that your website is your face to the world, a showroom
your customers’ purchasing decisions. Your communication, wherever it is, needs open every hour of everyday which needs to be generating sales leads.
to tell visitors what it is that makes you special and why they should buy from you
and not your competitors. WE ARE NOT CRM OR LOYALTY CONSULTANTS
WE ARE NOT A PR FIRM OR A WORD OF MOUTH OR A VIRAL Yet we know the importance of collecting information about your customers and
SPECIALIST AGENCY tracking your results. We believe that your website is critical in forming part of your
overall Customer Service and Relationship Management solution and providing
But we know a thing or two about creating a genuine story of interest and your customers with a vehicle for feedback and customizing their experience every
generating buzz. Most importantly we’ll focus on generating referrals for your time they come to visit you.
business.
WE ARE NOT MOVIE DIRECTORS OR PRODUCERS
WE ARE NOT BLOGGERS OR SOCIAL MEDIA
SPECIALISTS
But we can make you (your products, services, demonstrations, etc) look like a
But we’ll help you develop meaningful online conversations and interactions with professional on camera and have your Video online in 24 hours for less than what
your target audience. a Hollywood celebrity spends on lunch.
WE ARE NOT WEB DESIGNERS WE ARE NOT SALES COACHES
But we know that you need to make a great first impression, as opinions formed Nonetheless we understand the psychology of sales and we can fill your pipeline
in just 50 milliseconds are very similar to those formed after much longer periods faster and decrease your cost of sales sooner.
We are none of the above; We are all of the above. We are
business people, strategists, technology experts and creative
communicators – writers and designers from many different
industries, without the fixed costs, jargon and protracted
timelines and we are here to serve you – our customer.

12. TO PUT US TO THE TEST FOR FREE AND WITH NO OBLIGATION, TAKE
THE STARK REALITY CHECK
If your business is suffering from falling sales or increased competition, if you would
like to know how to improve your communication so that you can stop the money
wasting marketing mistakes made by so many businesses, then take the Free and
No Obligation Stark Reality Check – and we guarantee to provide you with advice on
multiple ways of increasing the return on your marketing investment.
STARK REALITY
649 St Kilda Road
MELBOURNE VIC 3004
T: + 613 8683 0224
E: info@starkreality.com.au
W: www.starkreality.com.au