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What is Your Unique Selling Point (USP) and Competition

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SRMS

This document discusses developing a unique selling point (USP) for a product or service. It advises analyzing competitors and identifying attributes that differentiate your offering, such as satisfaction guarantees, warranties, functions, price, delivery options, and financing. A USP should communicate why customers should choose your product over others based on benefits only you can offer. The document stresses the importance of thoroughly understanding competitors and customers to craft an effective USP that will attract new buyers.

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What is Your Product Proposition and What Are You Doing To Ensure It Contains a Unique Selling Point (USP) Facilitator: Sammy Rose MBA, MCIM Chartered Marketer Mentor: Jenny Long M.I.D.M. Iceblue Marketing & Design Ltd 1
Do You Have Any Competition For Your Product/Service Proposition? 2
3
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5
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It’s All In The Psychic 7
8
GIVING A PRODUCT ATTRIBUTES Satisfaction Guarantee Warranty Range Packaging Brand Functions Extended Optional Core Product Colour Compatibility Extras Warranty Size Appearance Price Delivery Merchandise Finance 9
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What is Your Unique Selling Point (USP) and Competition

  • 1. What is Your Product Proposition and What Are You Doing To Ensure It Contains a Unique Selling Point (USP) Facilitator: Sammy Rose MBA, MCIM Chartered Marketer Mentor: Jenny Long M.I.D.M. Iceblue Marketing & Design Ltd 1
  • 2. Do You Have Any Competition For Your Product/Service Proposition? 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. It’s All In The Psychic 7
  • 8. 8
  • 9. GIVING A PRODUCT ATTRIBUTES Satisfaction Guarantee Warranty Range Packaging Brand Functions Extended Optional Core Product Colour Compatibility Extras Warranty Size Appearance Price Delivery Merchandise Finance 9
  • 10. 10
  • 11. 11