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Vidéo en ligne, la nouvelle cash machine ? Présentation de Rémi Douine, fondateur de The Metrics Factory

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Vidéo en ligne, la nouvelle cash machine ? Présentation de Rémi Douine, fondateur de The Metrics Factory

  1. 1. STRICTEMENT CONFIDENTIEL 1
  2. 2. STRICTEMENT CONFIDENTIEL Que se passe-t-il sur Vine & Instagram ?
  3. 3. STRICTEMENT CONFIDENTIEL RIEN
  4. 4. STRICTEMENT CONFIDENTIEL RIEN
  5. 5. STRICTEMENT CONFIDENTIEL 5 ????
  6. 6. STRICTEMENT CONFIDENTIEL 6 ????
  7. 7. STRICTEMENT CONFIDENTIEL Mais que se passe-t-il sur Vine & Instagram ?
  8. 8. STRICTEMENT CONFIDENTIEL 8 SCIENCE
  9. 9. STRICTEMENT CONFIDENTIEL 9 OMG !
  10. 10. STRICTEMENT CONFIDENTIEL 10 OUF !
  11. 11. STRICTEMENT CONFIDENTIEL 11 OUTIL
  12. 12. STRICTEMENT CONFIDENTIEL 12 BIG DATA !
  13. 13. STRICTEMENT CONFIDENTIEL 13 http://instagram.com/p/ecYxudmnoz/ http://instagram.com/p/ecRsccAvry/ DAMIEN !!!
  14. 14. STRICTEMENT CONFIDENTIEL 14 7% DES LIENS INSTAGRAM POSTES SUR TWITTER en LANG:FR LE 17 SEPTEMBRE ÉTAIENT DES VIDEOS
  15. 15. STRICTEMENT CONFIDENTIEL 15 DAMIEN !!!
  16. 16. STRICTEMENT CONFIDENTIEL 16 BON
  17. 17. STRICTEMENT CONFIDENTIEL Enfin…que s’est-il passé sur Vine et Instagram ? sur la base d’une observation des vidéos tweetées en lang:fr qui ne veut pas forcément dire qu’ils sont français ou venant de France au cours de la journée du 17 Septembre 2013 autant dire un échantillon aléatoire de tweets vaguement francophones sur une période de 24 heures ;-)
  18. 18. STRICTEMENT CONFIDENTIEL 18 AND THE WINNER IS VINE !
  19. 19. STRICTEMENT CONFIDENTIEL 19 VINE DU MATIN CHAGRIN VINE DU SOIR ESPOIR
  20. 20. STRICTEMENT CONFIDENTIEL 20 UNE PRATIQUE D’EXPERTS…
  21. 21. STRICTEMENT CONFIDENTIEL 21 …DU FAIT DE LA PRESENCE DE POWER ACCOUNTS DANS UNE DISTRIBUTION PARETO…
  22. 22. STRICTEMENT CONFIDENTIEL 22 AVEC UN ENGAGEMENT PLUS FORT SUR ISTG
  23. 23. STRICTEMENT CONFIDENTIEL 23 ET UN ATAVISME PRONONCE
  24. 24. STRICTEMENT CONFIDENTIEL 24 ET LE CONTENU ?
  25. 25. STRICTEMENT CONFIDENTIEL 25 DEUX ECOSYSTEMES CONTENUS DISTINCTS
  26. 26. STRICTEMENT CONFIDENTIEL A retenir 26
  27. 27. STRICTEMENT CONFIDENTIEL …deux écosystèmes vidéos below the line… …difficiles à appréhender dans leur globalité… …mais la partie visible révèle… …une prime en volume de publications à Vine… …une viralité plus forte pour Instagram… …et un des écosystèmes de contenus distincts… 27
  28. 28. STRICTEMENT CONFIDENTIEL MERCI Rémi Douine douine@themetricsfactory.com et 28 DAMIEN !!!

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