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COVER STORY




                          Decision
                           Time
         Do certain types of patients take longer than others to schedule LASIK surgery?

                      BY PERRY S. BINDER, MD, MS, AND SHAREEF MAHDAVI




R
         efractive surgeons have long tried to
         understand why some patients delay
         their decision to have LASIK after their
         consultation. Reasons typically involve
lingering fear, concern over cost, and/or wait-
ing for a specific event to occur. We were curi-
ous to understand the impact of time on the
decision process and if the delay in signing up
for surgery is influenced by demographic or
physiological patient characteristics. Our goal
was to see if any differences emerged that
might prove instructive for surgeons and their Figure 1. Conversion to surgery from time of consultation (N = 11,063
staff to do a better job in the consultative and eyes).
follow-up process. We retrospectively ana-
lyzed demographic data on more than 11,000 LASIK pro- tation to have their surgery. This distribution is summa-
cedures performed at the Gordon Binder Weiss Eye            rized in Figure 1.
Institute from 1997 through 2008. All cases performed by       We then examined similar data in subgroups of
Dr. Binder were entered into a commercially available       patients based on criteria tracked in the patient data-
database (Outcomes Analysis Software, Inc., San Diego,      base. Using the same time points, we wanted to see if
CA). Because of the large amount of data available, we      there were any significant differences in decision time
chose to limit our analysis to two issues. First, from the  based on the identified criteria. We had data on contact
time of the initial consultation, how long do patients typ- lens wear (failures vs never worn), age (older than 40
ically take to decide to schedule surgery? Second, are      years vs younger than 40 years), gender, type of refractive
there differences in the characteristics of these patients  error (myopia vs hyperopia), occupation, and even the
that could meaningfully affect how we educate and/or        year(s) they had surgery (1998-1999 vs 2004-2008).
follow up with them around the time of the consultation? Although the data from each of the subgroups appear to
   Slightly more than one-third of patients scheduled to follow the same basic pattern as the entire group (Figure
have their procedure within 2 weeks of the consulta-        2), there were some interesting deviations.
tion, which we classify as “immediately.” Another 25%
of patients had their procedure within 1 month of their PATTERN DEVIATIONS
consultation. This is a clear indicator that the majority   Contact Lens Failures
of patients who are serious enough to have a consulta-         This group of patients was the least likely to convert to
tion intend to have the procedure right away. Three of      surgery in the first 2 weeks and showed a greater per-
every 10 patients, however, delayed until sometime          centage converting between 4 months and 1 year, a dif-
between 1 and 4 months. Nearly one in 10 patients           ference that was not significant (P > .06). Conversely,
waited between 6 months and 1 year after their consul- patients who never wore contact lenses tended to con-

                                                                     MARCH 2010 CATARACT & REFRACTIVE SURGERY TODAY 81
COVER STORY



    vert within 2 weeks at 41%, a rate slightly high-
    er than the overall average (37%), but the dif-
    ference was not significant.

    Refractive Error and Age
      Taken as a whole, patients with myopia and
    those with hyperopia converted similarly to
    each other and nearly identically to the overall
    average. The same finding occured in those
    younger than 40 years of age compared with
    those older than 40. When we further distilled
    the data, we discovered that myopic patients
    younger than 25 years tended to convert
    much sooner—45% immediately—than those
    older than 40 years. This subgroup showed the
    fastest conversion overall.                      Figure 2. Data from each of the subgroups appear to follow the same
                                                        basic pattern as the entire group, although there were some interesting
    Engineers                                           deviations.
       Although surgeons tend to stereotype engi-
    neers as “picky” when it comes to understanding refrac-         refractive practices dedicate more of their resources
    tive surgery for themselves, these individuals did not take     toward continuing the relationship that was built during
    appreciably longer to convert than all patients in this         the consultation. There is a fine line between “staying in
    analysis. In this database, engineers were the number-one       touch” and “annoying” a prospective patient. It is critical
    career group undergoing refractive surgery.                     to understand the difference between the two. There is
                                                                    ample opportunity for refractive practices to make
    Year of Surgery                                                 prospective patients in their database—and the overall
      On a relative basis, patients who had surgery between         community—aware of the latest research, outcomes, and
    2004 and 2008 took longer to decide and schedule the            quality-of-life improvement from LASIK and other proce-
    procedure than those who had surgery between 1998 and           dures. Whether it is the traditional newsletter or the
    1999. One may assume that LASIK and PRK were new pro-           “become a fan” page on Facebook, surgeons have an array
    cedures in these early years and few surgeons were offering     of tools to help individuals interested in LASIK learn more
    the procedures. The interest was very high due to the           and stay informed.
    known issues with radial keratotomy and lack of new pro-           From our perspective, what is most important is that
    cedures for vision correction for the general public.           surgeons remember that LASIK represents a life-changing
                                                                    decision for most people. The data make it clear that can-
    DISCUSSION                                                      didates—even with all the education they receive during a
      We do not know what happened to those patients who            thorough examination and consultation—still can take a
    had been seen by us and entered into our database but           significant amount of time to decide to have surgery. The
    who did not undergo surgery. Certainly, some of them            only way to maintain contact with these patients during
    went to other centers, whereas others may have never            this process is to maintain an active and regularly updated
    undergone surgery. If they had surgery at a date more           and maintained patient database. ■
    than a year after their consultation, they would have
    appeared in the database. One patient returned for sur-            Perry S. Binder, MD, MS, is a clinical professor,
    gery more than 2 years after his initial consultation!          nonsalaried, for the Department of Ophthalmology
      Our belief is that, although most surgeons are good at        at the University of California, Irvine. He is the owner
    converting immediate interest expressed by a patient into       of Outcomes Analysis Software. Dr. Binder may be
    a procedure, there should be greater awareness and              reached at (619) 702-7938; garrett23@aol.com.
    understanding by the refractive community that many                Shareef Mahdavi is the president of SM2
    patients choose to wait and that this phenomenon is nor-        Strategic. He acknowleged no financial interest
    mal, given the high level of deliberation by consumers.         in the product or company mentioned herein.
    Because approximately 40% of patients take longer than          Mr. Mahdavi may be reached at (925) 425-9900;
    1 month to decide to have surgery, it seems prudent that        shareef@sm2strategic.com.

 82 CATARACT & REFRACTIVE SURGERY TODAY MARCH 2010

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Decision time

  • 1. COVER STORY Decision Time Do certain types of patients take longer than others to schedule LASIK surgery? BY PERRY S. BINDER, MD, MS, AND SHAREEF MAHDAVI R efractive surgeons have long tried to understand why some patients delay their decision to have LASIK after their consultation. Reasons typically involve lingering fear, concern over cost, and/or wait- ing for a specific event to occur. We were curi- ous to understand the impact of time on the decision process and if the delay in signing up for surgery is influenced by demographic or physiological patient characteristics. Our goal was to see if any differences emerged that might prove instructive for surgeons and their Figure 1. Conversion to surgery from time of consultation (N = 11,063 staff to do a better job in the consultative and eyes). follow-up process. We retrospectively ana- lyzed demographic data on more than 11,000 LASIK pro- tation to have their surgery. This distribution is summa- cedures performed at the Gordon Binder Weiss Eye rized in Figure 1. Institute from 1997 through 2008. All cases performed by We then examined similar data in subgroups of Dr. Binder were entered into a commercially available patients based on criteria tracked in the patient data- database (Outcomes Analysis Software, Inc., San Diego, base. Using the same time points, we wanted to see if CA). Because of the large amount of data available, we there were any significant differences in decision time chose to limit our analysis to two issues. First, from the based on the identified criteria. We had data on contact time of the initial consultation, how long do patients typ- lens wear (failures vs never worn), age (older than 40 ically take to decide to schedule surgery? Second, are years vs younger than 40 years), gender, type of refractive there differences in the characteristics of these patients error (myopia vs hyperopia), occupation, and even the that could meaningfully affect how we educate and/or year(s) they had surgery (1998-1999 vs 2004-2008). follow up with them around the time of the consultation? Although the data from each of the subgroups appear to Slightly more than one-third of patients scheduled to follow the same basic pattern as the entire group (Figure have their procedure within 2 weeks of the consulta- 2), there were some interesting deviations. tion, which we classify as “immediately.” Another 25% of patients had their procedure within 1 month of their PATTERN DEVIATIONS consultation. This is a clear indicator that the majority Contact Lens Failures of patients who are serious enough to have a consulta- This group of patients was the least likely to convert to tion intend to have the procedure right away. Three of surgery in the first 2 weeks and showed a greater per- every 10 patients, however, delayed until sometime centage converting between 4 months and 1 year, a dif- between 1 and 4 months. Nearly one in 10 patients ference that was not significant (P > .06). Conversely, waited between 6 months and 1 year after their consul- patients who never wore contact lenses tended to con- MARCH 2010 CATARACT & REFRACTIVE SURGERY TODAY 81
  • 2. COVER STORY vert within 2 weeks at 41%, a rate slightly high- er than the overall average (37%), but the dif- ference was not significant. Refractive Error and Age Taken as a whole, patients with myopia and those with hyperopia converted similarly to each other and nearly identically to the overall average. The same finding occured in those younger than 40 years of age compared with those older than 40. When we further distilled the data, we discovered that myopic patients younger than 25 years tended to convert much sooner—45% immediately—than those older than 40 years. This subgroup showed the fastest conversion overall. Figure 2. Data from each of the subgroups appear to follow the same basic pattern as the entire group, although there were some interesting Engineers deviations. Although surgeons tend to stereotype engi- neers as “picky” when it comes to understanding refrac- refractive practices dedicate more of their resources tive surgery for themselves, these individuals did not take toward continuing the relationship that was built during appreciably longer to convert than all patients in this the consultation. There is a fine line between “staying in analysis. In this database, engineers were the number-one touch” and “annoying” a prospective patient. It is critical career group undergoing refractive surgery. to understand the difference between the two. There is ample opportunity for refractive practices to make Year of Surgery prospective patients in their database—and the overall On a relative basis, patients who had surgery between community—aware of the latest research, outcomes, and 2004 and 2008 took longer to decide and schedule the quality-of-life improvement from LASIK and other proce- procedure than those who had surgery between 1998 and dures. Whether it is the traditional newsletter or the 1999. One may assume that LASIK and PRK were new pro- “become a fan” page on Facebook, surgeons have an array cedures in these early years and few surgeons were offering of tools to help individuals interested in LASIK learn more the procedures. The interest was very high due to the and stay informed. known issues with radial keratotomy and lack of new pro- From our perspective, what is most important is that cedures for vision correction for the general public. surgeons remember that LASIK represents a life-changing decision for most people. The data make it clear that can- DISCUSSION didates—even with all the education they receive during a We do not know what happened to those patients who thorough examination and consultation—still can take a had been seen by us and entered into our database but significant amount of time to decide to have surgery. The who did not undergo surgery. Certainly, some of them only way to maintain contact with these patients during went to other centers, whereas others may have never this process is to maintain an active and regularly updated undergone surgery. If they had surgery at a date more and maintained patient database. ■ than a year after their consultation, they would have appeared in the database. One patient returned for sur- Perry S. Binder, MD, MS, is a clinical professor, gery more than 2 years after his initial consultation! nonsalaried, for the Department of Ophthalmology Our belief is that, although most surgeons are good at at the University of California, Irvine. He is the owner converting immediate interest expressed by a patient into of Outcomes Analysis Software. Dr. Binder may be a procedure, there should be greater awareness and reached at (619) 702-7938; garrett23@aol.com. understanding by the refractive community that many Shareef Mahdavi is the president of SM2 patients choose to wait and that this phenomenon is nor- Strategic. He acknowleged no financial interest mal, given the high level of deliberation by consumers. in the product or company mentioned herein. Because approximately 40% of patients take longer than Mr. Mahdavi may be reached at (925) 425-9900; 1 month to decide to have surgery, it seems prudent that shareef@sm2strategic.com. 82 CATARACT & REFRACTIVE SURGERY TODAY MARCH 2010