The Chiefs Digest definitive ranking of the 10 Influential Women Leaders in Business leaders, entrepreneurs, investors, CEOs of the year 2022.

1. 10 INFLUENTIAL WOMEN LEADERS IN BUSINESS
www.thechiefsdigest.com
OCTOBER 2022
US ISSN 2770-7830
Helps People Find the Lost Meaning, Purpose, and Direction
in Their Lives & Relationships
Debra Stangl,
Founder

4. EDITOR’S DESK
In the current era of transformation, there's no doubt that
Women are making their presence known in the business
world. Be it influencing boardroom decisions, building a
flourishing brand, or creating the vision for business success,
women in leadership positions have made great strides to shape
the world we live in.
However, despite all the contributions and achievements, we still have a lot of ground to cover. Over
the last decades, we have seen more women claiming leadership positions across industries as well as
in paid work. But continued headwinds, such as the industry environment, employer policies, and
societal expectations are still limiting the opportunities that women can access or pursue.
In fact, according to the statistics retrieved from The World Bank Gender Data Portal, only 1 in 3 small,
medium, and large businesses are owned by women globally. Speaking of this rate across regions, Latin
America and the Caribbean have higher participation of women in business (50%) with the lowest
being 18% in South Asia.
So, what can be done to improve the stats? We know women have a hard time carving out a space in
leadership positions and owning businesses, but we can make the change happen with collective efforts
and comprehensive initiatives. We, at The Chief's Digest, have made a humble attempt to bring out the
stories of women in leadership roles aiming to do our bit in creating awareness and facilitating better
representation of women in the business world.
We hope this serves as an inspiration and encouragement for more and more women to stand up and be
counted in business and beyond and direct millions who can change the world! The Chief's Digest is
proud to honor the spirit of the women featured in this issue and celebrate their success stories.
Best,
Daniel Shelby
Managing Editor
The Chief's Digest
editor@thechiefsdigest.com

5. QUERIES
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6. 10. Sedona Soul Adventures

7. CONTENTS
16. 360 Health Tech
20. Digital Air Strike
24. HRBoost
26. Minesoft
30. NextGen Life Sciences
Private Limited
32. SkyStem
36. Unest

10. Arizona-based Sedona Soul Adventures
Helps People Find the
Lost Meaning, Purpose, and Direction
in Their Lives & Relationships
her personal healing work with the
amazing practitioners who have been
drawn to Sedona from all over the
world.
In 2001, just two weeks before 9/11,
Debra received the message that she
was supposed to move to Sedona. She
followed the instructions, and six
months later started Sedona Soul
Adventures. Drawing from her
personal experience of coming to
Sedona to heal, Debra realized that the
healing came from utilizing the unique
energy of Sedona and working one-on-
one with different practitioners on
different aspects of her healing process.
Through the vehicle of Sedona Soul
Adventures, she developed the unique
process of deeply transformational,
customized retreats for individuals and
couples. Since then, the lives (and
relationships) of thousands of people
have been transformed through the
work of Sedona Soul Adventures.
n our search to find some of the
Imost influential women leaders in
business, The Chief's Digest has
come across a few names who have not
just made a mark for themselves in the
world but are also making an impact in
the lives around them. At the moment,
we couldn't be more honored to have
received the chance of interacting with
Debra Stangl and presenting her story.
Debra Stangl is an example of how life
is full of second chances. In 1999, she
was a divorce attorney in Omaha,
Nebraska, hating her work, depressed,
40 pounds overweight, and in an
unhappy marriage. Through a strange
set of circumstances, she came to the
spiritual mecca of Sedona, Arizona for
the first time and experienced a
spiritual reawakening that changed her
life.
She closed her law practice, and over
the next three years, traveled back to
Sedona over and over again, pursuing
In Conversation with Debra Stangl,
The Essence of Sedona Soul
Adventures
What inspired you to become an
entrepreneur? In what circumstances
did you find your
leadership/entrepreneurial spirit?
Both of my parents were entrepreneurs
and out of 6 children, 4 are
entrepreneurs. I discovered early on that
I wasn't at my best when I was working
for someone else and not fulfilling my
dreams.
What was the toughest part of
starting? How did you manage to
overcome them and move forward?
In both of my businesses (as an attorney
and starting Sedona Soul Adventures),
the toughest part of starting out was
money. Especially 40 years ago, no one
wanted to invest in a woman. That's
gotten a little better, but not much.
| OCTOBER 2022
10

11. DEBRA
STANGL
My philosophy is that we come onto
this planet to experience joy, peace, and connection on
all the levels - physical, mental, emotional, and
spiritual - and I've devoted my life to helping
people achieve that.
“
Founder
THECHIEFSDIGEST | 11
in Business
Women Leaders
Influential

12. 03 MM 2020
accessible to everyone. But on a
deeper level, we must demand that
women have an equal footing in all
areas of life, including education,
government, and business. We have
to foster a mindset that gender
discrimination will not be tolerated.
Women in entrepreneurship are
crucial not only for improved
economic growth but also for a
better society. What are your
thoughts on this?
How crazy is the idea that half of the
world's population shouldn't
contribute their talents and skills?
How crazy is the idea that everyone
shouldn't be able to be, do or have
whatever they want? I am of the
belief that everyone should be able to
live their life in the way they want, as
long as they're not damaging the
planet or other people. Women
should be able to be whatever they
want – wives, mothers, corporate
leaders, police officers, bankers,
investors, engineers, scientists,
whatever.
When you come across new or
unpopular ideas that could be
beneficial for the organization, how
do you push for systemic change?
Because I own my own business and
have fabulous people working with
me, I'm in the wonderful position to
be able to institute changes I want,
with my team's concurrence. If my
team isn't in agreement with what I
want to do, I will most often defer to
the team.
How do you define success? Do you
think there is a formula to achieve
success?
I define success very differently now
than I did when I was younger. When
I was an attorney, I had the traditional
definition of success, which had to do
with accomplishment, financial
How does your organization provide
value to your consumers or society at
large?
As our motto states, we are
“Transforming lives, one soul at a
time.” I am on a personal mission to
have everyone live their best life. Most
people are living their lives in
disconnection and unhappiness. They
don't realize they can move beyond the
pain and trauma that have caused most
of their disconnection and
unhappiness. That's what we help them
do.
What does your company do in this
fiercely competitive business world
to stand out from the crowd?
Each of our retreats is custom designed
for each individual or couple,
consisting of private, one-on-one (or
two-on-one) sessions. It's the
customization that means everything.
The pain and trauma, which brought
you to where you are, are different than
the pain and trauma which brought
someone else, and what you need for
healing is not what someone else
needs. This is why group retreats don't
work; there isn't a one-size-fits-all that
works for everyone. Plus, we do our
work in incredibly beautiful Sedona,
Arizona, one of the most beautiful
places on Earth, where our world-
famous vortex energy contributes
greatly to the transformations which
happen.
Considering the social, cultural, and
personal barriers that foreshorten
the confidence and capabilities of
women from taking up leadership
roles, what programs or policies can
be put in place to help more women
come forward in business?
We must start by enforcing equal pay
for women. It's incredible to me that
we still don't have this. We must also
provide provisions for healthcare and
childcare and ensure they are easily
reward, acknowledgment, etc. Once I
had those, I found myself with the
feeling of “Is that all there is?”.
I discovered that the things society told
me would make me happy, made me
feel accomplished, but not happy and
complete. It was not until I discovered
my spiritual purpose and connection
that my life became really blissful. And
incredibly, I manifested even more
accomplishment, financial reward, and
acknowledgment when I was utilizing
the spiritual principles that we teach at
Sedona Soul Adventures. Many of our
clients are in the same position I was
in, and we show them that the way to
really turbocharge your life is to be
operating in connection on all levels –
physical, mental, emotional, and
spiritual.
Business leaders have always
emphasized the habit of reading for
success, on the record. Is there a
book that you draw inspiration
from?
I am usually reading 2-3 books at the
same time and I love reading.
I hope people can understand why I
say the book that I read the most often
is my own book “The Journey To
Happy – How Embracing The Concept
That Nothing Is Wrong Can Transform
Your Life”. When I'm not feeling
100% or when I'm starting to think that
something is wrong, it helps me to
remember to practice what I preach. It
actually humbles me to read it in those
moments.
On a larger level, one of the books that
had a profound effect on me at an early
age was “Man's Search for Meaning”
by Victor Frankl. The thought that
someone could use the power of their
mind to transcend the horrors of a Nazi
death camp made me understand that
we make the decision whether or not to
allow our circumstances to define us.
| OCTOBER 2022
12

13. 04
www.theenterpriseworld.com
I would tell them to listen to their
feminine intuition, it knows more than
you might think. And I would never
tell anyone to never give up. There's a
difference between working really hard
and getting to the point where the
Universe is telling you, “This isn't
working”. We have to listen and feel
that when it happens and sometimes,
we need to shift course. That doesn't
mean to stop doing everything, it
means you don't fight what's not
working and be willing to shift.
What are your plans for the future?
What do you want to achieve or
build next?
I've just completed the second edition
of my book, “The Journey to Happy”. I
met my husband 3 weeks after the
book came out and hit #1 in 5
categories and 4 countries. Since then,
I've re-written the chapter on
relationships and I'm very excited for
that to come out. And also, my
How would you describe your career
so far? What have been some of the
make-or-break points in your
entrepreneurial journey?
I have loved it that I have had two very
different careers – 20 years as an
attorney and 20 years leading Sedona
Soul Adventures. Both have brought
such richness to my life.
The make-or-break time for me came
when my intuitive self knew that I had
to leave my law practice. I didn't enjoy
it anymore and it was killing me.
Everyone thought I was crazy,
especially because I had no idea what I
was going to do next. But I listened to
my intuition and that has led me to a
level of success and happiness that I
didn't think was possible.
What one piece of advice would you
give any aspiring women business
leaders reading this? How would you
encourage them to never give up?
husband and I are planning to write a
book on relationships – I'm super
excited about that, I think it's going to
help a lot of people.
One of the strange benefits of the
pandemic is that it forced us to start
doing our retreats online because no
one was traveling to Sedona. We
discovered that our online retreats pack
the same punch and create the same
transformations as our in-Sedona
retreats because our Practitioners are
such masters at utilizing the
transformational energy of Sedona that
it doesn't matter whether you're in their
healing space or your own home. They
are masters at connecting you with it
and creating these amazing
transformations. This now means as
long as people have a good internet
connection, they can be anywhere in
the world. We still have a language
barrier at this time, but we're working
on that as well.
Website :
www.SedonaSoulAdventures.com
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 13

16. 360
HealthTech
Pte. Ltd.
Takes A Leap Forward to Serve Humankind
Through Collaborative Partnership and
Advanced Technologies
360 HealthTech is a spin-off business
from 360 Degree Digital whose core
business is in designing improved
technological solutions to help small,
medium businesses pioneering their
digital transformation roadmap in the
realm of innovative capabilities, user
experience, services and products. The
company sells Artificial Intelligence
Internet of Things (AIoT) and
customized designed solutions for
businesses.
360 HealthTech: Getting Off the
Grounds
360 HealthTech was incorporated in
the Year 2012 to address the silver
generation's healthcare issues.
Why was the company set up?
360 HealthTech was founded with a
mission to connect the world via a
collaborative platform by borrowing
the strengths from the most advanced
technologies prevalent in developed
countries and address the social health
issues that are being faced by the
majority at large.
As COVID-19 spreads like wildfire
infecting millions of people around the
world, what the world needs now are
ready solutions that are effective and
can ease problems quickly. However,
coming up with new inventions and
test running it to measure its
effectiveness does take time. As time
However, there was an upturn of
events. Following the worldwide
outbreak of COVID19, 360 HealthTech
took up the humanitarian initiative to
address world health risks and
pandemic emergencies using AI, IoT,
Cloud Computing and Big Data
technologies. Under the leadership of
Jennifer, the company became an
immediate contact point/platform in
global aid to deploy anti-COVID-19
pandemic solutions.
The Chief's Tabloid had the pleasure
of interviewing Jennifer, the CEO and
founder of 360 HealthTech, and she
was happy to share her journey,
success and struggles with us. Below
is an excerpt from the interview.
Jennifer Lauretta,
Founder & CTIO
| OCTOBER 2022
16

17. is an issue here, we felt that borrowing
the inventions from other developed
countries that have already delivered
results is a wise move to control the
ferocious COVID-19 pandemic.
Hence, 360 Health Tech was born to
ease the pain of many people
struggling to battle the deadly COVID-
19 pandemic.
How did you manage to take 360
HealthTech to the level that it is in
today?
360 Health Tech was formed in
turbulent times when the COVID -19
was taking over the world. Although
we were focused on taking calculated
risks, it wasn't an easy decision to
make as many companies had plunged
into recession due to the economic
lockdown. What actually drove me to
take this courageous move is, perhaps,
my inborn trait to strive in the storm.
Moreover, I believe that promoting
human welfare and bringing relief to
mankind is the noblest of acts that one
could do during such tough times. And
I am indeed very honoured to be united
with a group of like-minded
collaborators and be a part of this
humanitarian effort.
What were the challenges that you
had to go through during your initial
months?
The AIoT products distribution
channels from 360 HealthTech
collaborative platform was set up to
meet the needs of countries around the
world, from APAC to Europe. Till date,
the challenges come from the
countries' governance compliances,
adaptation to the changing
technologies into the countries'
ecosystem, customers' preferences,
cultural differences and practices of the
locals. This significantly affects the
pace of adoption of the AIoT products
between countries. Our company
partners, technology vendors,
their business continuity and not be
eliminated from the competitive
landscape.
As a question on sustainability, where
do you see your company a couple of
years from now?
After COVID19 dies off next year, 360
HealthTech will divert back to solving
the aged population's elder care-related
issues with its healthcare technology. We
have plans to expand overseas with
business collaboration and partnership
with China's renowned universities to
research and develop new AI
technologies that will benefit both
countries. Deploying Artificial
Intelligence in Robotics and Automation
and integrating Machine Learning, Deep
Learning into the Internet of Things, are
definitely part of the company's important
roadmap to solving these exciting
eldercare challenges ahead.
The Leader Who Made 360
HealthTech Possible
Jennifer Lauretta, Founder and CTIO
Jennifer is a serial tech entrepreneur who
founded 360 HealthTech and 360 Smart
Home as a part of 360 Degree Digital
Group Business. The three incorporated
companies are all inter-related in the
nature of business operations, each
complementing one another.
“360 HealthTech promotes fostering and
building the well-being and good health
of humankind through the use of
technology and innovation to enhance
health infrastructure and industry and
serve the aged population to live more
harmoniously in our future communities
and sustainable cities.”
researchers, scientists,
manufacturers and developers will
continue to adapt to comply with
stringent regulations and to fit into
the worldwide market.
What's your take on innovation in
the marketplace?
In my humble opinion, companies
that invest time, effort and money in
finding new and better ways of
doing things have an advantage
over others in the market. It's that
simple. Innovation not only helps a
company offer exciting new
products and services to customers
but also allows companies to stay
profitable and survive in the market.
Encouraging innovation isn't easy.
From juggling competing company
priorities to overcoming internal
resistance and inertia, there are a lot
of things that can get in the way. No
matter what industry one is in,
unlocking the innovative potential
of the company's people – the
company's business more generally
– comes down to a mix of
management approaches, shared
values, strategy, and resources.
What are the factors that make
your brand stand out from the
crowd?
It's Originality, Understanding,
Boldness, Consistency, Value.
I think corporate clients come to us
for the originality of our solutions;
the perception that we take time to
understand their problems and
pain they are trying to solve; the
bold approach of our application in
using advanced technologies that is
beyond their expectation;
consistency in our customers' and
users' experience that we adopted in
our service transformation as well
as product design and development
roadmap; the value we can offer for
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 17

20. Digital Air
Strike
Laying Down the Winning Formula for
Customer Acquisition and Engagement
Through Digital Marketing
Technology and Solutions
In the modern era of rapid
business and industry
transformations, the way to
brand success lies in the ability of the
business to offer a blended customer
experience. Customer engagement
can no more be achieved by selling
only the best products; businesses
have to focus on creating unique
selling experiences as well.
Considering the multitude of
connected devices that customers
today use to shop, businesses also
need to look at leveraging
omnichannel marketing to tie up all
the channels together and deliver a
unified and personalized customer
experience.
Another important area to focus on is
the A.I. revolution that has completely
changed the way the consumer
interaction with the brand occurs and
how shopping is done. A.I. algorithms
and customer data can be used to
generate actionable insights on the
exact customer preferences which can
then help to deliver an unmatched
convenience to the consumers.
respond to leads, and build customer
loyalty through its award-winning
solutions that include A.I. powered
intelligent messaging, patented lead
response, innovative advertising
technology, and managed service
platforms to engage, improve,
monitor, and manage consumer
interactions for businesses in the
United States, Canada, and 11
additional countries.
We had the pleasure of interviewing
Alexi Venneri, Co-founder and CEO
of Digital Air Strike, who was kind
enough to share her journey,
struggles, and successes with us.
Presenting Digital Air Strike from
Alex's perspective.
What kind of organizations survive
and flourish into the distant future?
Companies that are flexible,
innovative, and always put their
clients first will weather any storm…
or pandemic. While many companies
were closing, Digital Air Strike was
developing new technology to help
Moreover, businesses can also
forecast in advance the inventory and
outward product flow and when a
consumer will be most interested in
buying a particular product. This can
enhance the efficiency of the business
as well as expedite its supply chain
operations.
Therefore, now it is obvious that
without personalization, creating
value for the audience can be next to
impossible. At times, handling such
processes and strategies can be
extremely challenging for businesses.
That's where Digital Air Strike comes
in as a leader in customer engagement
and digital retailing. It can help
businesses understand their customer
needs, wants, and buying behavior
even before they are aware of it.
Consequently, the insights can be
converted into meaningful strategies
to better engage with the target
audience.
So far, Digital Air Strike has helped
5000+ businesses to attract new
customers, engage consumers,
Alexi Venneri,
Co-founder & CEO
| OCTOBER 2022
20

21. clients remain open and safe during
COVID-19. The company launched
its Virtual Retailing Program in
March to help businesses leverage
video, text messaging, social media,
AI, and automation to transact safely
with customers and allow consumers
to do more researching, shopping, and
buying online.
Embracing technology is especially
important as more businesses have
had to close their doors and lay off or
furlough employees. Technology can
fill the gaps when staff is limited.
Even as businesses start to open their
physical locations again, many
customers will still feel the safest and
most comfortable doing their
shopping online at home. How
companies learn to embrace this new
normal is key to their success.
Why was the company set up? And
how did you expand your company
and its offerings over the years?
Alexi was among the first to
recognize the power of social media
in business-to-consumer marketing
during the Great Recession. This was
a time when businesses were cutting
their marketing budgets but
desperately needed revenue. Sound
familiar? Now, during the COVID-19
pandemic, Alexi is continuing her
passion for helping businesses
continue to engage and transact online
during this economic and health
crisis. Today, Digital Air Strike is the
leading social media, intelligent lead
response technology, and consumer
engagement company. Alexi's natural
leadership abilities and industry
experience drove the company to
innovate new products and solutions
that help businesses. Whether through
acquisitions or in-house development,
the company has launched several
digital marketing. The company grew,
expanded, and hired more employees to
fulfill those needs first for dealers, and
then for other businesses, including
healthcare, tire and service shops, and
multi-family housing and senior
communities.
How successful was your first project
roll on?
Landing a big deal with a major auto
manufacturer increased Digital Air
Strike's client base exponentially. Alexi
rallied the company to ensure that the
technology and team could support the
client's needs. Because of Digital Air
Strike's success, the partnership with the
OEM continues today and has since
expanded even more.
What kind of mixed responses have
you received from your consumers
over the years? How have they
motivated you to shape your offerings
and grow the company?
Digital Air Strike understands that
businesses can be reluctant to adopt new
technology, so with every offering,
there's a bit of education. Teaching
companies how to best use social media,
respond the right way to reviews, and
optimize technology is not always the
easiest sell. But showing results other
businesses are getting helps. For
example, Rice Toyota in Greensboro,
North Carolina embraced DAS' Virtual
Retailing Program during the pandemic
and used DAS' Video Logix video tool
to record, send, and track videos. They
sold 10 cars in record time and had over
50 people click on their Video Logix
video landing page. They learned the
power of text messaging by sending out
timely and effective news and specials.
They received over 200 responses from
one Response Path Power Text.
Understanding the needs of your clients
and adding new products and features to
new solutions recently including
Credit Logix credit
prequalification technology, which
streamlines the vehicle financing
process, and Response Path Power
Text, a bulk text messaging
solution that delivers timely,
relevant information to consumers'
mobile devices.
In 2018, DAS acquired an artificial
intelligence chat tech startup to
help expand its tech offerings and
growth in the health care industry.
The AI messaging solution
Response Path allows companies
to more seamlessly interact with
leads through a business' website,
Facebook Messenger and/or
texting. In 2019, DAS acquired the
assets of an ad tech lead generation
company and a software company
that simplifies leasing and
financing operations for
automotive retailers. These
acquisitions represented the
company's largest expansion and
helped round out its consumer
engagement and digital retailing
platform.
What challenges did you face in
your initial years? What can
your peers learn from it?
One of the challenges of starting
your own business is finding the
right talent and getting enough
new clients to keep the company
afloat and pay employees. Alexi
didn't take a paycheck for at least
the first six months as she
established her clients in the auto
industry. Landing a big deal with
an auto manufacturer helped the
company early on. Alexi continued
to innovate and offer more
solutions to the problems that
dealers were facing related to
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 21

22. fill the gaps are key to moving your
company forward.
'Leaders cannot optimize results by
themselves; they need employees'
support and assistance.' How does
your company interpret this
saying?
Surrounding yourself with the right
talent and employees who are
working toward the same goal is
important for any business, and that
rings true for Digital Air Strike. Alexi
has assembled a team of leaders with
deep industry experience as well as
those with diverse backgrounds. She
looks for team members who embody
the company's core values: Passion in
Action, Whatever It Takes, Think
Like an Owner, and Clients Win.
Alexi also seeks to find employees
who are open to learning and growing
to build the company.
Trust is a difficult attribute to
measure and a delicate dynamic to
maintain. How do you maintain this
with your employees?
Transparency is important to maintain
with your employees, especially
during unprecedented times like the
pandemic. Digital Air Strike hosted
weekly, and now bi-weekly online
company meetings, to keep
employees apprised of how the
company is doing, what each
department is up to, and to continue
recognizing employees who were
going above and beyond with WIT
(Whatever It Takes) awards. Alexi
also has continued her regular
meetings with new employees and
those celebrating work anniversaries.
What used to be monthly in-person
lunches has now turned into virtual
happy hours. The goal is to get
feedback from employees to learn
more about what they like about the
hundreds of thousands of dollars
back financially and countless hours
through employee volunteerism to
dozens of charities. The charities are
chosen by employees and support
causes meaningful to their
backgrounds and families. For
example, during August, Digital Air
Strike put together several themed
baskets to be auctioned off online to
help the Phoenix, Arizona nonprofit,
Helping Hands for Single Moms.
DAS COO Erica Sietsma is a single
mom herself, was raised by a single
mother and as a board member of
this group, it's a nonprofit that she
loves to support.
Knowing the Trailblazer
Alexi Venneri, Co-founder & CEO
Alexi started the Scottsdale-based
company 10 years ago at her kitchen
table after the marketing agency,
where she worked, closed during the
Great Recession. She knew
businesses needed an inexpensive
way to reach consumers and that
social media provided that
opportunity. Digital Air Strike was
one of the first to develop tools and
technology to help businesses
leverage the reach of social media.
Alexi is a lifelong marketer and her
varied experience includes working
for Major League Baseball, a
technology startup, and a large
corporation. She's always been
fascinated by entrepreneurs and
wrote a book about them called,
Balls! 6 Rules for Winning Today's
Business Game.
“Digital Air Strike is always
developing or acquiring new
technology that helps clients and
improves the overall customer
experience through technology.”
company and suggestions they
have to improve it. Alexi takes
notes and shares the suggestions
with managers to address and
implement if appropriate. Many of
the suggestions have improved
processes and daily tasks within
the company and supported
employees to “Think Like an
Owner.” Employees also get an
Uber Eats gift card to order food at
home and enjoy their meal and a
drink during the happy hour.
What do you feel are the reasons
behind your company's
reputation?
Digital Air Strike creates a five-
star social media experience for
consumers which converts them
into engaged customers. Through
excellent customer service, once-
in-a-lifetime client appreciation
parties at events like the annual
NADA (National Automobile
Dealers Association) conference,
and by speaking at and sponsoring
dozens of panels and events
throughout the year, Digital Air
Strike continues its reputation as
the leading consumer engagement
technology solutions provider
worldwide.
What do you feel is the
significance of involving in the
social community and CSR
activities for organizations?
What are your CSR initiatives?
Digital Air Strike has an
established culture of charity
through its DASCares initiative
that involves giving back monthly
to nonprofit organizations through
donations, fundraising, and
volunteerism. Helping others in
need is near and dear to what DAS
is all about. DAS has given
| OCTOBER 2022
22

24. Nicole Martin
How She's Helping Organizations Align
Their HR Departments with
Business Strategy with HRBoost
You'll notice it instantly. Nicole
Martin, CEO and Founder of
HRBoost, loves what she
does, and she does it remarkably well.
“I'm the accidental entrepreneur,” said
Nicole, “I looked back after starting
my own business and said, 'I started a
business. Whoa!'” Nicole didn't set out
to create HRBoost. She simply
followed her passion to help clients
understand the importance human
resources can play in developing a
strong business. Today Nicole is a
successful entrepreneur and an HR
industry innovator who is dedicated to
helping small to mid-size businesses
realize their potential through their
employees.
A self-professed “country girl in
disguise,” Nicole Martin grew up in
Montana, where, she says, “Everyone
knows you and greets you on the
street.” Nicole was also lucky to have a
great mentor early in life: her mom.
“My mother is highly spiritual, and she
raised me with the philosophy of being
created for school.” When Nicole was
finished with her presentation, the
director created a human resources
department for the site, hired a
manager and moved 18-year-old
Nicole from reception to human
resources.
Nicole has been building HR
departments from the ground up ever
since. What makes her approach so
unique, she says, is that she begins
with the business' vision and creates
HR programs that are completely
integrated with that vision. From the
hiring process to annual reviews, the
programs Nicole creates are designed
to further the business, boost
productivity and help employees
understand why and how their
contributions are meaningful.
“There's a lot of misinformation out
there in the business community. These
big businesses are coming into small to
mid-size companies, and they are
offering something that they call full-
happy,” said Nicole. “She always
believed in that you are a special
person—she ingrained that in me—and
you are capable of anything.”
At the age of 18, Nicole was ready to
start proving her mom right. She left
Montana and moved in with her
godmother in Libertyville, Illinois.
Right out of high school, Nicole got a
job as a receptionist at a pre-Y2K firm
where she found her passion quite by
accident. “They were hiring all these
computer experts from overseas, but
when they arrived, the company just
put them in the reception area because
they didn't know what to do with
them,” recalled Nicole. “It was just
inhumane.”
During the same time, Nicole was
working on a training program for a
college human resources class. “I
wanted to help these guys out in the
hallway, so I just marched into the
director's office and asked him if he
wanted to see the training program I
CEO & Founder ,
HRBoost
| OCTOBER 2022
24

25. service HR, but it's not. It's tactical
HR. It's just taking care of payroll,
benefits, database stuff. It's not the
strategic integration that helps a
business thrive and perform.” Nicole
explained.
Today, Nicole Martin does her best to
represent her industry, not just as a
senior executive, but as a public
speaker, thought leader, blogger, board
member and volunteer. As an
ambassador for 101 Best and Brightest
Companies to Work For™, she is
helping Chicago business to see all the
just a corporate culture boost or a
good office vibe. She links
HRBoost's services directly to
profitability time and time again—
and she's got the analytics path charts
and the logic models to prove it.
benefits a fully integrated human
resources department can bring. “If
you go into a business and they are
a 101 Best and Brightest Company
to Work For™, you can feel it. You
would see on the people's faces, the
authenticity, the honesty,
constructive criticism (which is
level of respect) not complacency
where managers actually think
something in silence and don't
communicate it,” explains Nicole.
But Nicole's brand of full-service
integrated HR provides more than
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 25

26. Minesoft
Leading The Market In The
Intelligent Patent Information
Solutions Space
Inception of Minesoft
Minesoft is a family-run business that
started as an ideal way to combine
Ann Chapman's and her husband
Ophir Daniel's unique skillsets within
sci-tech publishing and web
development.
Initially, they worked closely with
Questel-Orbit and Research Business
Information (RBI Inc) before
branching out with their products in
the first decade of 2000.
We had the pleasure of talking to Ann
Chapman and Ophir Daniel about
Minesoft. Below is an excerpt from
the interview.
What are your company offerings?
How have consumer responses
shaped them over the years?
Minesoft is an innovative online
patent solutions provider offering its
the initial days. Tell us what were
your challenges and how you
managed to overcome them.
We started from scratch, around the
kitchen table, with an overriding
desire to remain profitable. Despite
not taking on outside investment, we
have grown the company every
single year for 25 years and now
have clients all over the globe – in
every corner, but especially in
advanced manufacturing countries
where patenting is crucial to secure
intellectual property and sell goods
abroad.
Right from day one, we competed
with large international corporations
as well as with small firms like ours
- firms that had specialized in their
sector and managed to carve out
niche expertise and win clients over.
These firms started in a very small
way as a supplier in some big
products and services to national patent
offices, professional search firms, patent
attorney firms, academic institutions,
and many Fortune 500/FTSE 100
companies around the world. Solutions
and services include patent search and
analysis, patent monitoring, competitive
intelligence systems, knowledge
management systems, and more.
Whether it is a small or big update,
Minesoft often collaborates with clients
to build new solutions or adapt to suit
user preferences. For example, the
knowledge management platform, Pat-
KM was built because there was a
demand from legal professionals for a
solution to foster collaboration and
centralize patent information internally.
Also, more recently, a big update was
added to the document delivery
platform, PatDocs, to expand the
translation tool.
Every business, big or small, gets its fair
share of challenges, especially during
Ann Chapman,
Co-Founder & MD
| OCTOBER 2022
26

27. companies, but today they take their
products globally and are among our
largest clients.
What would you say are the factors
that have contributed to your
success as an organization?
Search platforms should be built for
users, with input from users,
irrespective of what background these
user communities have. Minesoft
strives to strike the balance between
development cycles while listening to
clients' feedback. If their clients have
ideas about how Minesoft can further
help them, they will do so. Even if the
benefit is focused on a particular
vertical market segment.
Minesoft enjoys one of the lowest
turnover rates in the industry and this
helps them maintain continuity with
client relationships and product and
market insight. As well as this, the
Executive Board has different skillsets
and strengths, therefore
complementing one another and
bringing different perspectives to the
table. There is some crossover, but no
one could replace someone else or
operate in another person's sphere
fully.
Where do you see your company a
few years from now?
Minesoft is in good shape and has a
great team to take the company
further and faster in the upcoming
years. They recently launched a new
patent Search Engine and will
continue working on it in the
following few years to develop some
neat new functionality in areas like
natural language searching, instant
faceting of millions of documents,
and semantics.
received national and international
awards for Best Overall Company of
the year (Regional Chamber of
Commerce) as well as Legal Tech
Company of the Year from ACQ5.
Knowing The Essence And Core
Of Minesoft
Ann Chapman & Ophir Daniel
Ann Chapman started her career at a
big international publishing
company (International Thomson,
later Thomson Reuters) and was sent
all over the world to visit clients and
secure business. After six years,
Chapman moved to a US publishing
company (Ziff Davies Group) in the
field of business information
(companies and markets). She then
returned to patents and sci-tech
publishing with France Telecom
Group spending three years there as
a Director and Managing Director.
Soon after becoming a mother, Ann
Chapman and her husband Ophir
Daniel took the plunge to establish
their own company, Minesoft.
Daniel was at the time programming
in the early Internet era after starting
life in Israel, working in Aviation.
They decided to combine their skills
and were lucky to be given a
distribution and development deal
by France Telecom, and a small
initial loan that started them off.
“We offer an array of products for
the patent information industry,
specializing in patent searching, IP
document retrieval, patent analytics,
and competitive intelligence
systems.”
Minesoft will also develop the area of
automated translations and
landscaping analysis. Artificial
Intelligence is a big buzzword in the
Online Publishing Industry at present
and the team is designing new ideas
in this area to further automate and
streamline our products. They host
about 160 million patent (sci-tech)
documents right now and this is
increasing every week. Such a large
body of research material needs to be
made accessible to companies who
are working to pioneer new solutions.
How has your journey been so far?
Established in 1996, Minesoft quickly
gained market traction due to its
innovative patent information
products. Together Minesoft & RWS
launched PatBase, a searchable
database of patent documents
designed by experts in the complex
art of patent information research.
Since its inception in 2003, PatBase
has attracted over 70,000 users
worldwide.
Since 2000, Minesoft has expanded
its portfolio of innovative patent
information products to include
PatBase Express, PatentOrder,
PatDocs, IPShare, PatentTracker,
Legal StatusTracker, CiteTracker,
Chemical Explorer, Pat-KM, APIs,
and PatBase Analytics. And the
company has established its own
offices in the UK, Germany, and the
USA – with additional dedicated
representatives representing every
corner of the globe.
In 2009 and again in 2015, Minesoft
won the prestigious Queen's Award
for Enterprise for outstanding
achievement in rapidly growing
export markets in the field of
Intellectual Property (patent)
Information. In 2019, Minesoft
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 27

30. Nextgen Life
Sciences Pvt. Ltd.
Delhi-based Nextgen Life Sciences Pvt. Ltd.
Shines Through in Its Approach to Cater
to Science & Research Needs Based on
Value, Service, and Support
We, at The Chief's Digest,
believe that nothing can
beat the value that comes
from connecting with leaders and
masters in their respective fields, who
have been through tough challenges,
and share their stories of success
against all odds. Speaking of the
courage and persistence it takes to
think clearly in the hurdles and
obstacles on the path of one's purpose
and pushing through it to reach the
goal, it gives us immense pleasure to
introduce NextGen Life Sciences Pvt.
Ltd.
Established in 2014, NextGen Life
Sciences is a single-source facility
catering to the research needs of
scientists in the field of Molecular
biology, Cell biology, Immunology,
Health care, and Drug Development.
The NextGen group bridges the gap in
understanding the needs and pains of
Researchers of the Life Sciences/
Biotech industry and helps scientists
gain insight on the recent innovations
The factors that helped NextGen to
grow are
• Company Culture
• Knowledge Management
• Clearly Defined Roles
• Continued Scalability
• Cash Flow
• Development of Internal Tools
• Consistent Team Quality
• Customer Happiness
• Core Values
• Little Wins
• Team Performance Evaluations
How have consumer responses
motivated you to shape and grow
your organization?
With its augmenting spectrum of
products and solutions, NextGen
and technologies, assuring a sound
knowledge of the subject matter.
Initially, NextGen tries getting insight
on the customer requirements by
exchanging ideas, understanding the
complete workflow, and then expecting
results which in turn helps them to
suggest the best possible customized
solutions to their customers.
We had the pleasure of interviewing
Dr. Nagma Abbasi, Founder & CEO,
NextGen Life Sciences. Below is an
excerpt from the interview.
What were the challenges that you
had to face in your initial years?
Like all startup companies, NextGen
had its fair share of challenges during
its initial stages, like capital
investment, finding good talent,
building customer trust, and good
relationship. Without just sitting back
and relaxing, NextGen overcame these
problems and today it stands strong in
the market by creating a unique place.
Dr. Nagma Abbasi,
Founder & CEO
| OCTOBER 2022
30

31. empowers the mounting realm of
research to solve complex analytical
challenges in the pharmaceutical,
biotechnology, academic, government,
environmental and industrial research,
and the clinical laboratory. The
company's products address a wide
range of requirements right from the
sample, material characterization, and
chemical analysis to clinical diagnoses
and biological-based therapeutics
handling.
The company offers services for Cell
Analysis, Cell Culture & Transfection,
Cloning, DNA & RNA Purification,
Gene Expression Analysis &
Genotyping, PCR, Protein Expression
& Analysis, Real-Time PCR,
Sequencing, Synthetic Biology, Cancer
Research, Stem cell research, Drug
Discovery and development, Plant
Sciences, Epigenetics and Services for
Sequencing, Next Generation
Sequencing, and Bioinformatics.
If you have to list five factors that
have been the biggest asset to your
organization, what would they be
and why?
The Strategic Mindset: Rational and
well-informed decision making at the
right time, with calculated risks is
essential for the core team members.
The management and the leadership
teams should lead the company's
people and processes with a long-term
proactive approach rather than a day-
to-day reactive approach.
The Human Resource Pool:
Organizations fail to deliver in the
absence of the right delivery teams.
Well qualified and experienced
professionals enable quick adaptability
that enables the business to respond to
circumstances and stay ahead of the
competition.
Operational Efficiencies: All the
operational processes must be fine-
complex analytical challenges in the
pharmaceuticals, food, environment,
biotechnology, and industrial and
clinical research.
Meet the Leader Who Makes
Things Happen in NextGen Life
Sciences
Dr. Nagma Abbasi, Founder &
CEO
Dr. Nagma is leading the
development and execution of long-
term strategies with the vivid vision
of expanding the organization's
footprints across the global market.
She attended IMT Ghaziabad, AMU,
Aligarh, and Indian Agricultural
Research Institute, Delhi for her
studies in Business administration,
Doctoral studies in Molecular
Genetics, and Post-Doc in Molecular
Biology.
She learns from her experiences,
failures, and updates herself about the
worldly changes through reading. She
wants to be the best entrepreneur and
an example for the future generation.
Her career spans over a decade
working with Esteemed Research
Institutes and leading Multinational
companies in the Life Sciences /
Biotech industry across various
verticals like Product management,
customer segmentation, brand
management, and strategic marketing.
“The company's mission is to
discover, delineate, and deliver high-
quality products and excellent
services that enable millions of lives
to live a healthy and better life.”
tuned for achieving high
productivity in terms of employee
performance and overall output.
The Financial Health: It is well
worth considering the various
aspects of maintaining the financial
health of the firm which includes
close observation of liquidity,
profitability, solvency among other
key fiscal ratios.
Complete Customer Orientation:
Customer orientation cannot be
limited to marketing and sales. To
succeed, an enterprise must make it
part of its core value that infuses
across every function of the
organization.
What do you feel are the reasons
behind your company's
reputation?
Great team, Products, and services,
loyalty towards customers and
partners, communication, hard
work, consistent efforts are the key
factors behind our reputation.
No matter who you are or what your
goal is, without a good reputation
you'll find it difficult or almost
impossible to achieve success. Your
company's reputation can be a
catalyst for a new business or a
roadblock for new customers.
Protecting and improving your
business reputation is the best way
to increase your brand visibility,
promote growth, and achieve
success.
Where do you see you and your
company a couple of years from
now?
NextGen Life Sciences Pvt. Ltd.
aims high with the launch of its
own-brand products of international
standards. At a steady pace, it is
working constantly to empower the
mounting realm of research to solve
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 31

32. SkyStem
Transforming the Close and
Reconciliation Process
The journey of a company
doesn't begin at the date of
incorporation. The real journey
begins when an idea is brewing inside
the head of an entrepreneur whose
focus is to bring that idea to life. To
understand the journey of SkyStem, we
must first begin with the story of its
founder. Shagun Malhotra, Founder
and CEO of SkyStem, is a CPA and
CIA by trade, she started her career in
the travel and hospitality industry, and
through her experience in audit and
investigative accounting, she
ultimately fell in love with the world of
audit, controls, and the accounting
process.
A troubled financial services giant
asked Shagun to spearhead the year-
long remediation effort due to broken
internal controls around the month-end
process, upon which she successfully
delivered a clean audit. From this
experience, she saw firsthand the
multitude of problems and risks
platform – ART – that is easy to use
and fast to implement. ART helps
accountants reduce up to 40% of
reconciliations every month and
eliminate up to 90% of administrative
activities around the month-end close
process. This is accomplished by
automating various month-end
activities such system reconciliations,
digital workflow and signatures,
intelligent calculation schedules,
recurring checklists, real-time
dashboards, and ready-made reports. In
some cases, it has helped customers
successfully shorten the time to close
the books by up to 50%.
SkyStem strives to bring soul to
software by providing intelligent and
intuitive solutions that eliminate
redundant work. It provides customers
the opportunity to focus on more
dynamic and fulfilling work. The
company emphasizes the human touch
so that customers get the best of both
worlds – cutting-edge technology
accountants face when employing
manual methods to close the books and
complete reconciliations. She also
realized that existing platforms with
automation in this area were not
suitable for all companies and were
often priced quite high. This meant that
automation was beyond reach for many
mid-sized companies that could benefit
from automation during the close, but
lacked the resources to make a large
software investment and undergo a
multi-month implementation.
This experience motivated Shagun to
found SkyStem, a SaaS provider that
aimed to create an affordably priced
solution to help mid-sized companies
automate the month-end close process.
SkyStem's flagship solution, ART, was
brought to the market shortly after.
Customer First Approach
Founded in 2009, SkyStem delivers a
powerful month-end close automation
Shagun Malhotra,
Founder & CEO
| OCTOBER 2022
32

33. paired with fanatical customer service.
SkyStem works to make its customers'
lives easier. “The satisfaction that we
gain from a truly content customer is
priceless. This means being responsive,
alert, and proactive with our
customers,” mentions Shagun.
The customer-centric approach has
helped the company deliver a best-in-
class product to the market. ART is
affordable, easy to use and fast to
implement. It provides an efficient way
to perform the month-end close and
focuses on the quality aspect of the
work with unique features that set it
apart. The company offers three
packages that allow ART to be
customizable to the customer's needs
and budget based on the features that
will benefit them the most. Putting the
customer at the core of the product has
always proven beneficial to the
company's success.
A Different Kind of Entrepreneur
Generally, it is more challenging for a
female entrepreneur to build a
company in a male dominated industry.
It is important to stay the course even
with these challenging situations.
Shagun, who has an unconventional
background, spent the first few years of
her childhood on a ship, as her father
was a captain in the merchant navy.
Shagun shares, “My mother
homeschooled me at sea until we
settled in Egypt when I was about
seven years old. That was actually the
first time I stepped into a traditional
classroom. I finished my primary,
secondary, and university studies in
several different countries, and upon
graduation, I fell into the world of
accounting.”
Prior to founding SkyStem, She
worked at Fortune 100 companies such
as Marriott and Freddie Mac. Her work
focused primarily on internal controls
existing customer pool. This has
helped the company to create a strong
and loyal customer base.
“I am also very personally vested in
encouraging female leadership in my
community. My personal involvement
in many aspects of entrepreneurship
such as being a member of a
Department of State panel for women
entrepreneurship and being a judge
for the New York City Business plan
competition has really helped
demonstrated my commitment in this
area.”
Continuing to Inject Intelligence
Predicting anything now is very
difficult especially with the recent
challenges of the pandemic.
Automation around various
accounting processes is inevitable
and the need to upgrade and infuse
automation has never been higher.
The new remote and hybrid work
environment will demand this.
Considering this, Shagun wants to
continue to build and refine the
current product to mirror what the
customers need. “As we continue to
acquire customers, we are always
amazed at and grateful for how many
great ideas are delivered to us by our
customers. Continuing to inject
intelligence into our solution will
enable our customers to do more with
less, and we want that vision to be a
constant focal point,” concludes
Shagun.
Quote: “ART helps CFO and
Controllers streamline the month-end
close and eliminate up to 90% of
manual activities while strengthening
internal controls and corporate
governance.”
and risk mitigation in both
international and domestic arenas.
The challenging situation
throughout her life has led her to
become a different type of
entrepreneur. She makes a
conscious effort to ensure female
presence is represented throughout
all departments at SkyStem and has
always encouraged women to take
on growth-oriented roles regardless
of the industry. “I aim to put a dent
in the gender imbalance in the tech
and finance industry and have
continually advocated for minority
women in the workplace. As a
minority woman myself, I
personally understand this issue by
seeing it through my own
experience as an auditor,” says
Shagun
Distinctive in the Industry
The success of a company is highly
dependent upon the team and its
leadership. No successful business
can be built alone, and having a
good team is as essential as other
things. The SkyStem team is
supportive, creative, and customer
centric and have helped model the
company into the successful
business it is today.
Shagun doesn't believe that there
are only a few magic attributes or
formulas that leads to success. She
defines success as how happy the
customers and staff are. She feels
fortunate enough today to have
employees with her since the
founding of SkyStem. It's important
to have passion, patience, and a
strong commitment to customers.
The company is distinctive in the
industry in that it offers white-glove
customer support service free of
charge. In addition, they also aim to
have a significant number of
enhancements derived from the
in Business
Women Leaders
Influential
THECHIEFSDIGEST | 33

36. Unest
Investment Made Easy To
Secure Your Child's Future Goals
Women's Entrepreneurship
is key to improving the
social and economic
growth of societies across the world,
but it seems like the area is
insufficiently acknowledged.
Although there are women leaders
and entrepreneurs who are taking over
the business world, we still have to
work a lot on creating a conducive
and free environment for everyone
hoping to achieve success in the
entrepreneurial and corporate world.
As we speak of women's
entrepreneurship, The Chief's Digest
is proud and grateful to have the
opportunity of featuring the story of
Ksenia Yudina, CFA, Founder & CEO
of Unest, who is striving to help
parents give their children a financial
head start.
Leaders like Ksenia set glorious
examples of how women, just like
her, can find a footing and place for
When I went to work at Capital
Group/ American Funds, the largest
provider of 529 college savings
plans in the country, I realized that
countless families did not have
access to a convenient way to avoid
the kind of loans and debt that I had
experienced. Plus, when my friends
asked me to help them plan
financially for their kid's future
education, I would send them a long
15-page application form. They were
seriously put off by having to do the
paperwork, FedEx the form around,
etc. They were using apps like
Venmo and Robinhood, so filling out
long forms was alien to them!
I realized that this was a category
that was ripe for disruption with
technology. It was tough to see how
a large financial institution could
move quickly enough to solve the
problem, so I decided to do it
myself.
themselves in society and the business
world.
Below is an edited excerpt from
Ksenia's interview with The Chief's
Digest.
How did you come up with the idea
or concept for your business?
The cost of education keeps going up
and if we talk about student debt, it
has reached $1.7 Trillion, which is
huge. Even I graduated from UCLA
Anderson with a massive student
loan.
I saw many families struggling to
meet the cost of education. It's
devastating. As an example, a family
friend of ours just graduated from
USC's Dentistry School with $500k in
loans. It will take her a big chunk of
her career to pay that back. That is
becoming the norm, student by
student, family by family.
Ksenia Yudina,
CFA,Founder & CEO
| OCTOBER 2022
36

37. What are your company offerings?
UNest is the money app for your kids'
future. The company's iOS and
Android apps and Investment Account
for Kids have achieved an outstanding
level of success since becoming
widely available across the United
States in February 2020. UNest
demystifies the previously complex
process of setting up saving plans for
education and other important life
stages with a paperless approach that
takes only five minutes to set up. The
app also includes a simple gifting
feature that makes it easy for family
and friends to contribute to a child's
account.
UNest Reward is a program that puts
money directly into your account
when you shop with brands you love
such as Disney+, Nike, or DoorDash.
These partners pay us an affiliate fee
when a UNest customer signs up for
their service or buys their product.
Every business, big or small, gets its
fair share of challenges, especially
during the initial days. Tell us about
your challenges and how you
managed to overcome them.
One of the biggest challenges earlier
in my career was having a vision of
innovation at a legacy institution, but
with that comes complexities as they
are notorious for the lack of
innovation due to their conservative
ways. I overcame this challenge by
being persistent and recruiting a
fantastic team to support me. My
work ethic has always been a strength
of mine and when I've been presented
with a challenge, I rely on it to beat
the competition.
Early on fundraising was a challenge
because 98% of venture capital goes
to male founders. I did not let this
Where do you see your company a
few years from now?
We are quickly becoming the leader
in saving and investing solutions for
parents and families. In the next few
years, we'd like to expand
internationally and we see ourselves
becoming the holistic financial
solution for parents and kids. Our
goal is to level the playing field for
the next generation, and build a
more equitable and inclusive system
where everyone can thrive.
Meet The Leader
Ksenia is an entrepreneur and
financial expert with over ten years
of experience in the financial
industry. As CFA, Founder and CEO
of UNest, she has spearheaded the
development of the breakthrough
fintech solution and raised funding
from leading venture capital funds
including Northwestern Mutual,
Anthos Capital, The Artemis Fund,
Group 11, Draper Dragon, Unlock
Ventures, and Vested Ventures.
“Everyone on the UNest team is
committed to our mission of
helping parents build a better
future for their kids, regardless of
income or background, by
providing guidance and access to
cost-effective financial solutions.”
deter me. I outworked my male
counterparts and was ultimately
successful in raising my round Seed,
Series A.
How do you define success? Do you
think there is some sort of a
formula to become successful?
At UNest we define success by our
ability to help parents. We quantify
this success with the number of
parents and children on our platform,
which currently stands at over
300,000, and their reviews of our app,
which currently sits at 4.8 stars on the
app store.
What do you think is the most
unique aspect of your business?
The launch of UNest learn has been a
terrific success and an opportunity for
us to help educate our community on
a variety of financial literacy topics.
While we do not charge for this
content it has become a unique
differentiator of our business because
it allows us to support our families
with the training and support they
need to thrive.
Business leaders have always
emphasized the habit of reading for
success, on the record. Is there a
book that you draw inspiration
from?
The Intelligent Investor by Benjamin
Graham is a must-read for anyone
looking to invest. Crucial
Conversation is an important book for
anyone looking to lead a fintech
company because it offers suggestions
on how to navigate challenging
moments. Often, I've found myself in
situations where, stakes are high, and
emotions run strong. It is important to
have a framework for resolving issues
and that book helped me develop one.
in Business
Women Leaders
Influential
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