Highlights mobile user behaviour across the region and examine the attraction journey on mobile, today and in the years to come ^ Speaker: Martin Cerullo, Alexandra Mann Solutions

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SEAAGE
Mobile Tech
May 2015

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A quick agenda
§ Intro to Alexander Mann Solutions
§ The Audience and Mobile
§ Attraction Journey
§ Questions

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Introducing Alexander Mann Solutions
Quick facts
3,000
Global
Employees
6
Global Client
Service Centres
80
Countries
30
Languages
AMS Values
Training Hours
pa
Management
Development pa
Internal Mobility
Asia Pacific
Employees
2001
Established in
Asia Pacific
30,279
5,500hrs
43%4
500+
Developing World Class Talent Acquisition & Management Solutions
through Outsourcing & Consulting Capabilities

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Introducing Alexander Mann Solutions
The Graduate Market
4000 graduate hires
120000 applications
400 campus events
40 countries
120 graduate experts

5. Mobile and Asia Pacific

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Anyone here a Nomophobic?

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Singapore and Mobile
Source: wearesocial singapore 2015

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Singapore and Mobile
Source: wearesocial singapore 2015

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Singapore: Mobile and Social
Source: wearesocial singapore 2015

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Careers Behaviour on Mobiles

11. But HR is not ready…

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The View from Recruiting Leaders
Source: LinkedIn

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Source: imomentuos
But there’s some progression

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Source:
imomentuos
Where are you on this
continuum?

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And a South East Asia view
Source: pageup

16. Big Mobile Trends We’re
Tracking

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Big Mobile Trend 1:
The Mobile Wallet

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Big Mobile Trend 2:
Mobile Consumer Interaction

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Big Mobile Trend 3:
Wearables & Nearables

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Big Mobile Trend 4:
Connected Cars

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The Attraction & Brand Journey

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Think Candidate Experience
ACCEPT RECOMMEND
DEVELOP
RESEARCH NEED START LEARN
1!
2!
3!
4!
5!
6!
7!
8!
APPLY JOIN STAY
Onboard, Engage,
Retain
Attract, Select, Offer
Source: Oracle

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Engaging Campus Marketing
Hot off the press…
https://www.youtube.com/watch?v=uQw-o6bjrec

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Engaging Campus Marketing

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Mobile Innovation 4:
Integrated and Interactive QR campaign

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Engaging Campus Marketing
Beyond the QR
https://www.youtube.com/watch?v=RkTT0ADo2Uo

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Engaging Campus Marketing

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Mobile Optimised & Responsive Websites
Less is more

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From careers to employability?
https://www.youtube.com/watch?v=K95zpPDiFts

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Gamification to engage

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Gaming apps to engage and raise
awareness

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Competitions to create content
and engagement
https://www.youtube.com/watch?v=YH5En2DKIuw

33. Over to Aaron