Monetize and Sell Your Cloud Applications via the SAP Store


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SAP and Kaltura presented at CloudExpo East 2013

SAP HANA Cloud Platform
Kaltura at a Glance
Kaltura and SAP HANA Cloud Portal
SAP HANA Cloud Applications Partner Program

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Monetize and Sell Your Cloud Applications via the SAP Store

  1. 1. © 2013 SAP AG. All rights reserved. 1Monetize and Sell Your Cloud Applications via theSAP StoreAharon Weiner, SAPJune 12, 2013
  2. 2. © 2013 SAP AG. All rights reserved. 2Software-as-a-Service market - a big opportunity growing fast1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update2: 2010-2014 – Source: IDC, Goldman Sachs research estimates0510152025302012 2013 2014 2015 2016US$-BillionsMarket Size: Cloud Application Services(SaaS) $US 17B Market Opportunity1 17,4% CAGR2 4 times higher growth ofcloud applications marketcompared to on-premiseapplications market
  3. 3. © 2013 SAP AG. All rights reserved. 3PEOPLE CUSTOMER MONEY SUPPLIERSAP in the CloudSAP HANA CLOUD PLATFORMApplication Development | Integration | Database and Analytics | FoundationLINE OF BUSINESS CLOUD APPLICATIONSBUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATIONSOCIAL PEOPLE TO PEOPLE COLLABORATIONCloudSuitesCloudMarketplaceBusiness Suite NetWeaver BWMANAGED CLOUDPowered by SAP HANA© 2013 SAP AG or an SAP affiliate company. All rights reserved.
  4. 4. © 2013 SAP AG. All rights reserved. 4SAP HANA Cloud platformSAP HANA App ServicesNative HANA | Java (NW Cloud) | Portal | Mobile | Collaboration | Integration | HTML5SAP HANA DB ServicesIn-Memory | Transactions | Analytics | Text | Predictive | PlanningSAP HANA CloudSAP HANA Cloud Infrastructure LayerSAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud
  5. 5. © 2013 SAP AG. All rights reserved. 5CloudPortalThe SAP HANA Cloud Portalis a newproduct from SAP, Released in Q4 2012.It is NOT a hosted version of the On Premise portal.It IS a brand new product designed and built for a multi-tenancy cloud scenario, with mobile as a leading designprinciple.There are NO pre-requisites, NO installation required.You could haveyour free trialup and runningwithin 5 minutes
  6. 6. © 2013 SAP AG. All rights reserved. 6CloudPortal“ “SAP customers should pilot HANA Cloud Portal as a proving ground for the PaaSmodel, new portal standards and mobile scenariosGartner, HANA Cloud Portal is a Front End for SAP InnovationRich
  7. 7. Kaltura at a GlanceOnline video tools and services for organizationsMedia & Entertainment, Enterprise, and Education100s of Millions of people use Kaltura to work, learn and entertainOff-the-shelf solutions & development platformSaaS & On-Premise (recurring revenue)Commercial & Open Source (40K community members)Direct and ChannelsNYC, SF, London, Tel-Aviv – 200 employeesInvestors include Intel Capital, Mitsui and several VCs
  8. 8. Sample CustomersEnterpriseEducationMedia
  9. 9. Two New Forrester Reports – March 2013“Among the three Leaders, Kaltura has the most feature-rich platform…Unlike other video platforms in this ForresterWave with a narrower target market, Kaltura targets media and entertainment, enterprise (both internal and externallyfacing use cases), and education”“Kaltura’s modular approach, extensibility, and partner ecosystem for software integrations differentiate it as amiddleware platform. Unlike any other vendor in the evaluation, it can serve video publishing needs for internalcommunications and external marketing and has customers using it for both”
  10. 10. Video Solutions for Enterprises: Use CasesVideo Solutions for Marketing & eCommerceVideo Solutions Learning & TrainingVideo for the Social EnterpriseCorporate TubeMore effective messaging; Stronger Impact; Greaterconversion; Better SEO; Lead generationEnhanced productivity & cost savings via more effectiveknowledge sharing and collaboration with videoImproved training results, and huge cost savings througheffective on-demand remote trainingA dedicated internal/external video portal for easyknowledge sharing, collaboration, training & learning, andmarketing
  11. 11. SAP HANA CloudPortalKaltura + SAP HANA Cloud PortalSeamlessly Add Video to Your SiteKaltura EnterpriseVideo PortalCloud• Enhanced User Experience• Create Stickier Sites• Improve Social Collaboration
  12. 12. Kaltura and SAP HANA Cloud Portal
  13. 13. Kaltura and SAP HANA Cloud PortalIntegrationPhase Io Basic embed code of videos and playlistso Support for mobile playbacko Leverage Kaltura platform for transcoding, asset &metadata management, player studio, syndication,analytics, and moreo Available on SAP StorePhase II and beyond• Deeper integration w/ user upload, recordings,moderation, gallery pages, commenting, sharing, etc.
  14. 14. SAP HANA Cloud Applications Partner Program
  15. 15. © 2012 SAP AG. All rights reserved. 15Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &Support SAP HANA CloudApplications PartnerCenter SAP CommunityNetwork Free Sandbox trials ManagedCommunityDialogueSAP HANA Cloudapplication starterpack10 SAP ApplicationDevelopment Users, 3 VirtualMachines,1GB structured RDBMS, 1GB SAP HANA, and 10GBunstructured, storage, 10GBbandwidthSAP HANA Cloudapplicationcertification Reach 230,000 SAPcustomers andmillions of businessusersProgram Fee* 1.990 € p.a.ApplicationRevenue Share 15%Certification Fee 990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractHANA Cloud Application DevelopmentCooperation Agreement* Offset against application rev sharesA High Impact, High Value Program For Our PartnersSAP HANA Cloud Applications Partner Program
  16. 16. © 2013 SAP AG. All rights reserved. 16SAP Store:The Destination for Business Mobile Apps and Cloud ApplicationsGo-to-Market with Your Solutions• One-stop shop for mobile business apps (on ALLdevice platforms) and Cloud Applications• Enterprise search and categorization• Embedded in SAP go-to-market channel mix• Reach millions of business users• Cutting-edge demand generation activities• Social commerce and influencer initiatives• Key events and promotions• Buy Now – online purchase of mobile apps –customer discount- and system-assessmentVisit
  17. 17. © 2013 SAP AG. All rights reserved. 17Act Now!Visit the our Partner Center andGet Started Today! www.saphanacloudappspartnercenter.comGrow your software business withSAP...and take advantage of the $17B cloudapplication services market opportunity whilereaching more than 230K SAP customers
  18. 18. Thank You!Contact Information:Aharon