SAP and Kaltura presented at CloudExpo East 2013 Agenda: SAP HANA Cloud Platform Kaltura at a Glance Kaltura and SAP HANA Cloud Portal SAP HANA Cloud Applications Partner Program

1. © 2013 SAP AG. All rights reserved. 1
Monetize and Sell Your Cloud Applications via the
SAP Store
Aharon Weiner, SAP
June 12, 2013

2. © 2013 SAP AG. All rights reserved. 2
Software-as-a-Service market - a big opportunity growing fast
1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update
2: 2010-2014 – Source: IDC, Goldman Sachs research estimates
0
5
10
15
20
25
30
2012 2013 2014 2015 2016
US$-Billions
Market Size: Cloud Application Services
(SaaS)
 $US 17B Market Opportunity1
 17,4% CAGR2
 4 times higher growth of
cloud applications market
compared to on-premise
applications market

3. © 2013 SAP AG. All rights reserved. 3
PEOPLE CUSTOMER MONEY SUPPLIER
SAP in the Cloud
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation
LINE OF BUSINESS CLOUD APPLICATIONS
BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION
SOCIAL PEOPLE TO PEOPLE COLLABORATION
Cloud
Suites
Cloud
Marketplace
Business Suite NetWeaver BW
MANAGED CLOUD
Powered by SAP HANA
© 2013 SAP AG or an SAP affiliate company. All rights reserved.

4. © 2013 SAP AG. All rights reserved. 4
SAP HANA Cloud platform
SAP HANA App Services
Native HANA | Java (NW Cloud) | Portal | Mobile | Collaboration | Integration | HTML5
SAP HANA DB Services
In-Memory | Transactions | Analytics | Text | Predictive | Planning
SAP HANA Cloud
SAP HANA Cloud Infrastructure Layer
SAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud

5. © 2013 SAP AG. All rights reserved. 5
Cloud
Portal
The SAP HANA Cloud Portalis a new
product from SAP, Released in Q4 2012.
It is NOT a hosted version of the On Premise portal.
It IS a brand new product designed and built for a multi-
tenancy cloud scenario, with mobile as a leading design
principle.
There are NO pre-requisites, NO installation required.
You could have
your free trial
up and running
within 5 minuteshttp://bit.ly/hanacp-
trial

6. © 2013 SAP AG. All rights reserved. 6
Cloud
Portal
“ “
SAP customers should pilot HANA Cloud Portal as a proving ground for the PaaS
model, new portal standards and mobile scenarios
Gartner, HANA Cloud Portal is a Front End for SAP Innovation
Rich

7. Kaltura at a Glance
Online video tools and services for organizations
Media & Entertainment, Enterprise, and Education
100s of Millions of people use Kaltura to work, learn and entertain
Off-the-shelf solutions & development platform
SaaS & On-Premise (recurring revenue)
Commercial & Open Source (40K community members)
Direct and Channels
NYC, SF, London, Tel-Aviv – 200 employees
Investors include Intel Capital, Mitsui and several VCs

8. Sample Customers
EnterpriseEducationMedia

9. Two New Forrester Reports – March 2013
“Among the three Leaders, Kaltura has the most feature-rich platform…Unlike other video platforms in this Forrester
Wave with a narrower target market, Kaltura targets media and entertainment, enterprise (both internal and externally
facing use cases), and education”
“Kaltura’s modular approach, extensibility, and partner ecosystem for software integrations differentiate it as a
middleware platform. Unlike any other vendor in the evaluation, it can serve video publishing needs for internal
communications and external marketing and has customers using it for both”

10. Video Solutions for Enterprises: Use Cases
Video Solutions for Marketing & eCommerce
Video Solutions Learning & Training
Video for the Social Enterprise
Corporate Tube
More effective messaging; Stronger Impact; Greater
conversion; Better SEO; Lead generation
Enhanced productivity & cost savings via more effective
knowledge sharing and collaboration with video
Improved training results, and huge cost savings through
effective on-demand remote training
A dedicated internal/external video portal for easy
knowledge sharing, collaboration, training & learning, and
marketing

11. SAP HANA Cloud
Portal
Kaltura + SAP HANA Cloud Portal
Seamlessly Add Video to Your Site
Kaltura Enterprise
Video Portal
Cloud
• Enhanced User Experience
• Create Stickier Sites
• Improve Social Collaboration

12. Kaltura and SAP HANA Cloud Portal
https://cloudexpportal-exp.netweaver.ondemand.com/hcp#consumption:page/4a65011d-9ed0-430e-9b35-38ed70655980

13. Kaltura and SAP HANA Cloud Portal
Integration
Phase I
o Basic embed code of videos and playlists
o Support for mobile playback
o Leverage Kaltura platform for transcoding, asset &
metadata management, player studio, syndication,
analytics, and more
o Available on SAP Store
Phase II and beyond
• Deeper integration w/ user upload, recordings,
moderation, gallery pages, commenting, sharing, etc.

14. SAP HANA Cloud Applications Partner Program

15. © 2012 SAP AG. All rights reserved. 15
Straightforward & Cost-Effective Partner Program
Resources &
Communities
Attractive Offer at an
Attractive Price
Branding &
Support
 SAP HANA Cloud
Applications Partner
Center
 SAP Community
Network
 Free Sandbox trials
 Managed
Community
Dialogue
SAP HANA Cloud
application starter
pack
10 SAP Application
Development Users, 3 Virtual
Machines,
1GB structured RDBMS, 1
GB SAP HANA, and 10GB
unstructured, storage, 10GB
bandwidth
SAP HANA Cloud
application
certification
 Reach 230,000 SAP
customers and
millions of business
users
Program Fee*
 1.990 € p.a.
Application
Revenue Share
 15%
Certification Fee
 990€ initial/495€
recurring
Sell Through
the SAP Store
SAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolio
Standardized Partner Contract
HANA Cloud Application Development
Cooperation Agreement
* Offset against application rev shares
A High Impact, High Value Program For Our Partners
SAP HANA Cloud Applications Partner Program

16. © 2013 SAP AG. All rights reserved. 16
SAP Store:
The Destination for Business Mobile Apps and Cloud Applications
Go-to-Market with Your Solutions
• One-stop shop for mobile business apps (on ALL
device platforms) and Cloud Applications
• Enterprise search and categorization
• Embedded in SAP go-to-market channel mix
• Reach millions of business users
• Cutting-edge demand generation activities
• Social commerce and influencer initiatives
• Key events and promotions
• Buy Now – online purchase of mobile apps –
customer discount- and system-assessment
Visit https://store.sap.com

17. © 2013 SAP AG. All rights reserved. 17
Act Now!
Visit the our Partner Center and
Get Started Today! www.saphanacloudappspartnercenter.com
Grow your software business with
SAP
...and take advantage of the $17B cloud
application services market opportunity while
reaching more than 230K SAP customers

18. Thank You!
Contact Information:
Aharon Weiner
Aharon.Weiner@sap.com