SAP PartnerEdge program for Application Development


Published on

Building Business Success for the Future

Speaker: Thorsten Leiduck, VP Platform Ecosystem & eChannels

Date: March 19, 2014

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

SAP PartnerEdge program for Application Development

  1. 1. SAP Partner Edge for Application Development Building Business Success for the Future Thorsten Leiduck, VP Platform Ecosystem & eChannels March 19, 2014
  2. 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2 With our open platform, thousands of partners are bringing more innovations to market faster than ever SAP HANA Platform Simplified User Experience Applications Analytics Partners & Startups 1,200 HANA startups 2,000 Software & tech partners 3,000 Service partners 4,000 Solution resellers
  3. 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3 SAP PartnerEdge Application Development Platform Ecosystem to Innovate and Deliver Partner Ecosystem Built to Attract Best-in-Class Partners and ISVs SAP Platform Continual Industry-Leading Portfolio Innovation of SAP and Partner Applications Protects Customer Investment SAP Store Discover, Try, and Buy SAP and Partner Apps on the SAP Store Value for our Customers: • Accelerated innovation and choice • Quick value realization through packaged apps and bundled offerings • High business value scenarios targeted on LOB, size, industry, niche • Flexible license models – on premise and cloud Adoption as of today: • 550+ PE4AD Partners • 200+ Partner Applications in SAP Store • Customer Success Stories across all Regions
  4. 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4 SAP Partner Edge for Application Development – The all-encompassing volume program for software partners Annual fees: €2.5k/3.5k incl. first pack €0.5 ̶ 1.5k per add’l innovation pack SAP partner status Remote partner managementGlobal agreement SAP PartnerEdge for Application Dev. | Exploration memberFREE 1 year only Developers (community)FREE Base enablement Community supportExploration packs DISCOVER SAP PartnerEdge for Application Development | Partner MONETIZE SAP Store E-commerce best practices SAP Virtual Agency Partner directory Embedded licensing (planned)15% rev share Partner application-specific runtime licensing % of partner app value (by techn.) Go-to-market services Innovation pack for… Development licenses Enterprise support Cloud resourcesEnablement Application reviews INNOVATE Application integration SAP HANA & databases Business Intelligence Mobile SAP HANA Cloud Platform SAP Business One On Premise On Demand
  5. 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5 Partner application-specific runtime licensing Be a full solution provider to your customers Technology runtime license Partner application Appl.-specific runtime license % SAP Mobile Platform 10 SAP HANA 15 SAP Sybase Adaptive Server Enterprise, enterprise edition (core + security and directory services option) 8 SAP Sybase IQ, enterprise edition 8 SAP Sybase SQL Anywhere, standard edition 5 * Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support % per year of runtime Maintenance and Support** License Service % uplift on app value*
  6. 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6 SAP Store Expand your market reach  Full self-service via "My Account" functionality  Ability to sell as agent  PayPal option for collection  Available in 36 countries  Listing of all partner apps  Federated search across SAP & partner apps  Success-sharing (15% share on transactions closed) The SAP Store 1,400 Solutions on eChannels / SAP Store from SAP & Partners 7,400 Online transactions YTD As of September 2013 22,500 SAP Store social media followers 716,000 Online Visits YTD
  7. 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7 Selected Example Individual Marketing Opportunities with SAP Enabling Our SAP PartnerEdge Application Development Partners From Tailored Marketing to Partner Led Enablement Partner Led Tools and Infrastructure Featured Partners on SAP Social Media (.e. Mobile Apps Mondays eLearnings or other Marketing Trainings References Self Service Tool Promotional Tools on Web Content Feed SAP Events or Roadshows Marketing and Social Best Practices SAP Joint Demand Gen Campaigns SAP Community Network SAP Internal Field Awareness and Promotion
  8. 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8 Six reasons to join SAP PartnerEdge for Application Development One global contract – all-inclusive, partner owns IP, custom development included 1 3 Partner Center ( – all information and interaction in one place 4 Apps available in the SAP Store – increased customer attention 5 Selling of bundled “partner application-specific runtime licensing ” – Exclusive customer contact 2 Effective enablement – same structure across all technologies 6 Low fees – SAP earns when partner sells
  9. 9. Company Innovapptive Inc. Headquarters Houston, Texas Industry, products, and services Professional services, SAP- certified mobile apps, enterprise mobility consulting and mobile solutions Employees 70+ Web Site Executive Overview Innovapptive’s top objectives • Empower people and organizations with simplified, real-time access to information and processes – anytime and anywhere • Develop and deploy innovative solutions that continuously improve business performance • Align teams, processes, and technology to the strategic goals of the business Why partner with SAP? • Develop and deploy solutions that combine Innovapptive’s expert consulting with the powerful technology and best-practice functionality of SAP® Software • Seize growth opportunities, win more customers, and create additional revenue through a long-term strategic alliance with the SAP Consulting organization • Take advantage of best-in-class technical and sales support made possible through participation in the SAP PartnerEdge® program for Application Development Benefits • Increased sales of mobile solutions • Improved market reach and brand awareness • Faster time to market for new apps • Smoother customer implementations
  10. 10. 2012 – Q4 2013 – Q1 2013 – Q2 2013 – Q3 2013 – Q4 Innovapptive Founded SAP TechEd & SAP PartnerEdge for Application Development Partner Contract First Mobile App Certified by SAP Mobile App Development Training, design and build Continuous Innovation mPower™ AppSuite Vision formed 9 Mobile Applications Certified by SAP Innovapptive @ Sapphire now Innovapptive Global Delivery Center (GDC) launched 1st Customer Acquisition 2013 SAP Mobile App Challenge Runners Up Featured as a Leading Enterprise Mobility Company Among 135 Global Leaders SAP Services Partner mPower™ Apps Mocana MAP Ready SAP Qualified for Rapid Deployment Solutions (RDS) Partnerships SAP Certifications Awards & Recognition Customer Acquisitions Innovapptive - 2013 Accomplishments 3 Customer Acquisitions
  11. 11.  Mobile Budget Manager  Mobile Asset Tagging  Mobile Spend Analytics  SAP Fiori  Mobile Confirm (GR & SES)  Mobile Stock Requirements  Mobile Stock Overview  Mobile Stock Movements  Mobile Shop  Mobile Release (PR & PO)  Mobile Payment Status  Mobile Quality  Mobile Work Order  SAP Payment Approvals  SAP RealSpend  SAP Fiori Supply Chain Finance Human Resources Field Service Sales  Mobile Field Service  SAP Work Manager  Mobile Campaign Management  Mobile Customer and Contacts  Mobile Sales Order  SAP Customer Financial Fact Sheet  SAP ERP Order Status  SAP Sales Diary  SAP Sales Order Notification  SAP Sales Companion  SAP Fiori  Mobile Employee Self-Services  Mobile Manager Self-Services  Mobile Universal Approvals  Mobile Travel Expense Management  Mobile Substitution Manager  SAP Employee Lookup  SAP HR Approvals  SAP Interview Assistant  SAP Learning Assistant  SAP Leave Request  SAP Manager Insight  SAP Timesheet  SAP Fiori Innovapptive - Product Portfolio | mPower™ AppSuite Across Lines of Business
  12. 12. Innovapptive – More apps in the pipeline
  13. 13. Innovapptive – The future with SAP mPower™ AppSuite • 10 new app certifications • Focus on industry specific solutions • Multi-platform and form factor support Technology • SAP Mobile Platform 3.0 - Ramp-up and app certifications • SAP Fiori – Partner Apps • SAPUI5 – Going beyond mobile • SAP HANA – Next generation of apps Services • SAPUI5 Design RDS • SAP Fiori Apps – 44 Apps and growing • SAP Work Manager – Syclo Agentry services Visit Us @
  14. 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 One gateway to SAP Application Development Partner Center  Full lifecycle coverage  Hot topics and news  Onboarding tools  Quality-assured enablement assets  Access to self-service and remote services  Process wizards  Community access  Partnership-interactions
  15. 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15 Current SAP Applications Challenges Objectives  Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem  Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store. Rewards (illustrative options): • High value monetary prices for app contest winners (e.g. 10k, guaranteed minimum revenues) • Marketing benefits via SAP Store and media exposure • Reselling of “best apps” in pre-defined white spaces by SAP • Sizable investment fund for application development partners Pinnacle Award partner category to be confirmed Submit your app and join the program 21 Get enabled 3 Publish your app on the SAP Store Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation Learn about the open app challenges www.sapappsdevelopm n/apps-challenges/ Autodesk and SAP Application Challenge Global with Partner ISV Community Global 2014 SAP PartnerEdge Application Challenges Mobile | Cloud | HANA SAP and Google Application Challenge
  16. 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16 Join SAP PartnerEdge for Application Development by March 31st Take Advantage of our Exclusive Webinar Promotion Partner and have a chance to win SAP Sponsored Event Tickets: Treat your customer to a major sporting event OR Create demand for your business: Invite your customers to an SAP endorsed webinar
  17. 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Thank you