Safety the Molson Coors Way - A Simplified Way to Approach and Communicate Safety

1. Safety the Molson Coors Way
Paul Lay
Director EHS Canada

2. WHO ARE WE?
Molson Coors Canada
Brewing Capacity: 12 Million HL Annually
41% Share of Market
MillerCoors
Brewing Capacity: 103.7 Million HL Annually
29% Share of Market
Molson Coors International
Core Markets
Molson Coors Europe
Brewing Capacity: 30.6 Million HL Annually
Share of market:
UK and Ireland 19%
Montenegro: 90%
Serbia 52%
Croatia: 44%
Bulgaria: 34%
Bosnia-Herzegovina: 27%
Hungary: 25%
Romania: 16%
Czech Republic: 15%
Slovakia: 5%

3. EXTRAORDINARY BRANDS

5. DRAGAN’S STORY
Date: 19th June 2013 - Dragan, 52 year old Brewing Operator. Fell from a defective ladder and is
hospitalized with fractured left hip and surgery required.
Dragan was off work for just over one year.

11. SPEAK BOARD

13. EMPLOYEE HANDBOOK

14. STMCW WEEKLY BULLETIN
Week 30: There were zero Lost Time accidents and zero Significant Injuries this week.
Safety The Molson Coors Way was successfully launched in Calgary, Alberta last week
with the Sales managementteam there. We look forward to the launch in Vancouver, BC on
August 10th!
LOCATION DAYS
WITHOUT
AN LTA
WEEK
LTA
WEEK
SI
LTA
YTD
2015
LTA
YTD
2014
SI
YTD
2015
SI
YTD
2014
Vancouver Brewery 67 0 0 3 2 3 2
Toronto Brewery 275 0 0 0 2 8 7
Montreal Brewery 36 0 0 2 1 19 11
Moncton Brewery 2838 0 0 0 0 0 0
St. John's Brewery 186 0 0 1 0 5 7
Quebec Distribution 176 0 0 1 1 28 35
Ontario Dist - Transport 1650 0 0 0 0 0 2
Ontario Dist - Warehouse 210 0 0 0 0 1 0
Atlantic Distribution 4054 0 0 0 0 0 0
Six Pints 351 0 0 0 0 5 3
Offices 578 0 0 0 0 4 0
Sales 360 0 0 0 0 0 2
TOTAL 36 0 0 7 6 73 69
578

15. PRE LAUNCH
• Start at the very top
• Then get VP’s interested
• Explain the program and their role in it to Plant Management Teams
• Activate tease communication.
• Leadership Blogs
• Yammer
• Articles on Company Intranet
• Company TV
• ‘Coming Soon’ Posters on site

16. PRE LAUNCH
• STEP inspection forms generated for every department
• Union alignment AND supporton behavioural safety gained
(go/nogo)
• SPEAK boards delivered and installed in each department
• Management in the Plant trained in CARE and SEARCH
processes

17. HIGH IMPACT LAUNCH EVENT
• Half day event, whole site population is covered
• Starts with Leadership story telling
• Moves to a short video about a person whose life was devastated
by a workplace accident
• As the credits roll on the video the person from the video walks
into the roll and speaks to the employees about their experiences
for an hour or so. Asks for safety observer volunteers at the end.
• Coffee break to let them take in what they’ve heard
• Plant Management team takes them through the detail of STEP,
SPEAK, CARE, SEARCH and the Golden Rules

18. POST LAUNCH
• Hit the ground running
• Day one and two after launch is observer training
• Then STEP observations start
• Second full month after launch KPIs are reported globally

19. STMCW SCORECARD

20. RESULTS TO DATE
• 20% reduction in lost time accident incident rate in 2013 first year
of roll out in Canada.
• 54% reduction in lost time accident incident rate in 2014 second
year of roll out in Canada.
• 79% reduction in accident severity rate (ASR) in Canada in last
two years.
• The number of Severe Environmental Incidents (SEI) has been
reduced by 40% since beginning of 2014
• Safety engagement scores to be measured in next global people
survey.

21. KEY LEARNINGS:
• Be aware of Organizational Design impacts; changes
in labour (unions); resources demands and
constraints.
• In planning phase – be aware of other high impact
organization or program rollouts - (World Class Supply
Chain)
• Prepare your site teams thoroughly - change
management process; solid communication and
training plans
• Be clear on expectations and KPI tracking – what is
measured, when and why.

22. SUMMARY
• Make Safety about people not processes
• Make the processes you do have simple
• Stakeholder alignment is critical to brilliant execution
• Branding and communication make a big difference