Grown Up Chocolate Packaging and Landing Page Design

By Ryan WardGrow up chocolate companyADV2
The Brief
To create a packaging sleeve and tray design aimed at creative profes-
sionals and chocoholics. To create a landing page for the chocolates.

COMPANY
RESEARCH
Grown up chocolate is a strong
brand as it appears first in the
search result “chocolate for adults”.
They offer a range of chocolate
items with grown up ingredients,
aimed at the adult audience.

A brand new alcohol flavored chocolate milk is on the
market and R&B recording artist Ginuwine is the new
chocolate milk man.
Twice The Vice. They mix
chocolate with top shelf
liquors
RIVAL COMPANY RESEARCH
Thorntons is a massive chocolate making brand,
they offer delivery and personalised chocolate
gifts for all offcasions.

“Thankfully, birthday chocolates
aren’t just for kids - us grown-ups
care just as entitled to a well-de-
signed, delicious chocolate as any
little tacker.”
Their custom birthday chocolates
can be used either as a ‘Thanks for
coming’ gift, or even as an invita-
tion.
All personalized birthday choco-
lates come with their own custom
message and all customers receive
a design proof prior to printing and
dispatch so they can be sure their
birthday chocolates looks as good
as it should.
This is almost exactly what GUC
are doing, so this company is defi-
nitely a threat to them.
Consumer can choose their own chocolate
Choice to add their own design
Options to personalize their chocolate further
THE BIG
COMPETITION

They have an option to change the design of the chocolate to anyway
they want, using either a professional designer (for FREE) or to upload
their own image.
Customers can also add a message to appear on the chocolate which is
quite a unique twist.
Every customer review given is of the max rating (5 stars) this means
that their quality and customer service is of a fantastic standard.
From my research Chocablock chocolates do not offer an outer box, and
just deliver the chocolate bars sepperately, this is where we can split
apart from the competition and offer a well ergonomically designed
chocolate box, alongside a great design. Having an envelope designed
will also bring together and enhance the overall feel for the product. So
i will be researching into those parts shortly.
ANALYSING THE
COMPETITION

Loot Crate

Product subscribtion packages

Not for kids research, done be-
fore?

Yorkies no for girls

package design trends, soft porn
given in brown bag etc

companies personalized gifts
research, holiday name keyrings,
coke with name? personal brands
research

who is the target audience and
what do they want?

what do adults/kids like?

apply reasons into idea gener-
ation

Metal box is a bit of a wild card material idea, as it
would be difficult to manufacture, the prices of packag-
ing would be higher and also printing the design onto
metal, may be something GUC don’t have access to.
However on the positive side, it would be the strongest
box of all, and there would definitely no way a child
could break into it.
DIFFERENT MATERIAL USE RESEARCH
Card boxes are the most popular choice upon
chocolate packaging, however i think this could
be too weak, unless it is reinforced somehow.
Because the idea is to keep children out of the
box, having it easily breakable would defeat the
purpose, further research into card will have to
be done if i choose this option.
If i was to take away the initially thought
card box design, and replaced it with
plastic i think this could work well. It
would be extremely hard to break, and
fairly easy to manufacture in mass.
CARD BOX PLASTIC BOX METAL BOX

children safety products research

Metal unbreakable box? only
opened with knife or scissors?

https://www.youtube.com/watch?v=oo5uPLA16sc
When children are young they are
free and don’t care about conse-
quences. This can result in “mis-
chievous” behaviour. The video
shown on the top left is of a child
painting his own creativity on the
mirror, when approached he de-
nies doing it. It is this idea of being
fun and mischievous that i want to
carry through in my designs.
THE FIRST IDEA
RESEARCH

FIRST IDEA
DEVELOPMENT

“You’re not old enough to be watching this!”
“Cover your ears, you cant be listening to that.”
“You will learn about that when you are older.”
SECOND IDEA
RESEARCH

SECOND IDEA
DEVELOPMENT

Sorry, you’re not old enough to see this.
SECOND IDEA
DEVELOPMENT

SECOND IDEA
FINISH

THIRD IDEA
DEVELOPMENT

...Nice try kids.
...But it’s not for you.
THIRD IDEA
DEVELOPMENT

THIRD IDEA
FINAL

Only for grown ups!
Only for grown ups!
Only for grown ups!
Sorry, this isn’t for kids!
Nice try kids, but it’s not for you!
FOURTH IDEA
DEVELOPMENT

Let out your child side!
FOURTH IDEA
DEVELOPMENT

FOURTH IDEA
FINAL

Follow the rules!
1) DO NOT share this chocolate with anyone under 18.
2) DO eat sensibly and DO NOT make a mess.
3) DO NOT paint this chocolate on your wall/siblings.
Follow the rules!
DO NOT share
THISCHOCOLATEWITH
ANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint
THISCHOCOLATEON
YOURwall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.
Follow the rules!
DO NOT share
THISCHOCOLATEWITH
ANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint
THISCHOCOLATEON
YOURwall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.
Follow the rules!
DO NOT share THISCHOCOLATEWITHANYONE under 18.
DO EAT sensibly
ANDDO NOT
MAKEA mess.
DO NOT paint THIS
CHOCOLATEONYOUR
wall/siblings.
IFYOU DO MAKE
A MESS BLAME
ITON BATMAN.

Follow the rules!
DO NOT share THISCHOCOLATEWITHANYONE under 18.
DO EAT
MAKEA MESS BLAMEITON
MAKEA
DO NOT
DO
IFYOU
BATMAN
ONYOURwall/siblings
DO NOT paint THIS
CHOCOLATE
sensibly
mess
Follow the rules
DO NOTMake a mess
DO NOT paint this
Chocolateon your wall/siblings
if you
DOmake a mess blame it on
BATMAN
DO NOT share this chocolate with anyone under 18.
DOEat sensibly

Follow
the
rules
1.DO NOT
mAKE A
MESS.
2.DO not
share
with any
kids.
3.DO not
paint
chocolate
on wall.

1.eat first
chocolate
with a cup
of tea.
3.eat last
when you
are
your emails.
checking
2.eat next
is playing.
favourite
movie
while your

1.eat first
while
singing in
the shower.
chocolate
2.eat second
while you’re
watching your
favourite
childhood
movie.
3.eat last
while you
are making
fun of
your sibling.
Follow
the
rules.
#thegrownuprules

DO NOT share with anyone under 18.
DO eat sensibly and DO NOT make a mess.
DO NOT paint chocolate on your wall/siblings.
Follow the rules!

Grown Up Chocolate Packaging and Landing Page Design

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Grown Up Chocolate Packaging and Landing Page Design