BYU Digital Marketing Lecture Series
•Download as PPTX, PDF•
1 like•440 views
This document provides an overview of pay per click (PPC) digital marketing. It outlines the presentation topics which include paid advertising channels like Google AdWords, social media advertising, and PPC business strategies. Google AdWords is highlighted as Google's main advertising product and major revenue source, generating $42.5 billion in 2012. The document also discusses account and campaign setup in AdWords, and ad formats. Finally, it notes that the future of digital marketing will involve a shift to an expanded definition including various online and social media marketing tactics.
Recommended
More Related Content
What's hot
Similar to BYU Digital Marketing Lecture Series
Similar to BYU Digital Marketing Lecture Series (20)
Recently uploaded
Recently uploaded (20)
BYU Digital Marketing Lecture Series
- 1. Digital Marketing – Pay Per Click Presented by: Ryan Mower
- 2. Presentation Outline Paid Advertising Channels (Networks, Remarketing, & Social) 1 2 3 4 5 Google AdWords Social Media Advertising PPC Business Strategy The Future of PPC
- 3. Networks • Search Network – Google • Search Partners • AOL.com • Ask.com • CNN.com SERP = Search Engine Results Page
- 4. Networks • Display Network Publishers Advertisers
- 6. Remarketing • Re-Engage people who are interested in your product or service.
- 7. Social Media
- 8. AdWords • Google’s main advertising product & main source of revenue. • Google’s advertising revenues in 2012 were $42.5 Billion. Total revenue for 2012 $50.2 Billion.
- 10. Ad Groups Example Account Setup Best Shoe Company Red Shoes Blue Shoes Green Shoes Gray Shoes Account Campaigns Kwds Ads Kwrds Ads Kwrds Ads Kwrds Ads
- 11. Ads Headline – 25 Characters Line 1 – 35 Characters Line 2 – 35 Characters Display URL – 35 Characters Destination URL
- 12. Product Listing Ads (PLA’s)
- 15. Digital Marketing Business Strategies What type of business are you? • e-commerce: only online, physical location & online • Service • Locally Targeted • Nationally Targeted What are you selling? • Products or Services Who are your customers? • Target Market
- 16. Digital Marketing Business Strategies What do you want to accomplish with a Digital Marketing advertising campaign? • Increase Website Traffic • Sell Sell Sell • Increase Leads • Increase Brand Awareness What advertising channels are you going to use? • Google, Bing, Facebook, Linkedin, Remarketing, etc. How are you going to measure your results? • What are the goals?
- 17. Future of Digital Marketing • It’s going to be huge!!! • Online marketing industry is adjusting to a digital marketing industry. • Online Marketing: SEM which includes SEO, PPC (Paid Search) • Digital Marketing: Online Marketing, Social Media Advertising, Social Media Management, Reputation Management, Email Marketing, Content Marketing, and more