2. SOCIAL CLASS STATUS
The first method of how media companies categorise there mass audience is by looking into their
social class status. For example they will look to see which class status they fit in for example
working class this is where you in work but not particularly skilled meaning you could vary from job
to job on the other hand there is upper middle class these are the skilled workers who are trained
professionals these could include jobs such as doctors or high management jobs. This will help
media businesses get a better understanding of there target market and to know what to do to
attract them to there work that they are doing. Media companies will get a better understanding of
what there target market will be able to afford and how they are going to get them interested in
there work in order to run a successful media business.
3. YOUNG AND RUBICAM’S FOUR
CONSUMERS
This method identifies the audience in a broader and more measurable method they used for
different names to categorise there audiences into the first one being mainstreamers these are the
type of audience that like security and belonging to a group this makes up approximately 40% of
the population of the media target market. The next one is aspires these are the people that want to
be recognised they dream of a better life and a better status in order to compose them self's with
they live of how they want to be recognised by others. The next one is succeeds these are the
people who already have the success and the money and a healthy status as people look at them as
motivation. The final one is reformers these people dived them self's by self esteem and pride them
self's in doing well. This gives a media company a bigger broader understanding of there market as
it categorises people into four clear different subjects as to which media company's can clearly
categorise there product at these different markets.
4. VALUES, ATTITUDES AND
LIFESTYLES.
This gives the companies are broader understanding on their audiences daily live styles
as they will look into what they do on a daily bases in order to be able to keep there
product intact and there customers interested . By looking at the customers values
they will be able to see what the customer believes in and how they can inquorate that
into there work to attract there audience. Another thing they look at is the attitude as
to which there target market represent this will help them understand how they act
and what they want form the media topic. Last is lifestyles this is important for any
media company as they need a broad understanding of how there target market life
there daily life's as this will be important as to when they are trying to attract them to
there work and make them aware that what they are doing will benefit them and they
will enjoy it.
5. LIFE MATRIX
The last technique used commonly is life matrix this is 10 different categories as to which media
companies can split there audience into to get a better broader understanding of what they want. An
example of one of the 10 is home soldiers these are people who are family orientated and have low and
easy ambitions for life these are a good example to target at as they may be influenced by motivating
advertising techniques that appeal to people who maybe living a stale life and what to change that so
they ca get more out of life. Another category that is available in this one is dynamic duos these are the
people that are highly motivated as to what they are wanting to do and work hard to get there. This type
of categorising is good as it will allow media companies to choose sections as to which they want to aim
there product at and will be able to advertise it using techniques that link the advert to the product.
