Red Nose Day is a campaign run by Comic Relief that has been held annually in the UK since 1988. It aims to raise money for vulnerable groups by encouraging people nationwide to wear red noses and do funny things to donate funds. The campaign targets all ages in the UK through television advertisements, posters, in-person promotion in shops and schools, and distributing red noses widely. It has been hugely successful in achieving its fundraising goals, raising millions each year to support poor and disabled families.

1. 1. The main message of the campaign?
Red Nose Day is part of the Comic Relief. It started in 1988. It is a day where
people from all over the country raise money for poor and disability families.
Everyone wears a red nose, and do something to raise money. People intend to do
something funny for money.
2. The target audience of the campaign?
The Audience will be aimed at people from all over the UK. Kids get a kick out of
it as well, as they get to dress up.
3. The strategy/methods used to reach the audience?
They advertise on the TV, and they put posters up. They have people standing in
shops. They hand out red noses at school, at work, in supermarkets etc.
4. The success of the campaign in achieving its aims?
Every year they have a massive success raising millions. All the money that
Comic Relief gets from Red Nose Day helps a lot, as it goes to poor and disability
families.