3. TRENDS
The demand to carry more gear in
these scenarios has increased
Enthusiasts do not hesitate to pay the
for the right gear
The amount of people participating in
outdoor activities is on the rise.
4. TRENDS
The demand to carry more gear in
these scenarios has increased
Enthusiasts do not hesitate to pay the
for the right gear
Increase in snowboarders from 2000 - 2010 was nearly
2 million
Increase in campers from 2010 - 2012 was 2.6 million
Nearly 40 million participating mountain bikers each year
California showed a 5% increase per year in beach attendance
5. TRENDS
The demand to carry more gear in
these scenarios has increased
Enthusiasts do not hesitate to pay the
for the right gear
Increase in snowboarders from 2000 - 2010 was nearly
2 million
Increase in campers from 2010 - 2012 was 2.6 million
Nearly 40 million participating mountain bikers each year
California showed a 5% increase per year in beach attendance
6. TRENDS
Enthusiasts do not hesitate to pay the
for the right gear
Increase in snowboarders from 2000 - 2010 was nearly
2 million
Increase in campers from 2010 - 2012 was 2.6 million
Nearly 40 million participating mountain bikers each year
California showed a 5% increase per year in beach attendance
Materials and Technology have allowed for many new products
for enthusiasts to use in the outdoors
Safety has become a larger concern thus causing the amount of
gear brought to increase
Varying amount of tech items brought outdoors: 1-4 items
7. Materials and Technology have allowed for many new products
for enthusiasts to use in the outdoors
Safety has become a larger concern thus causing the amount of
gear brought to increase
Varying amount of tech items brought outdoors: 1-4 items
TRENDS
Enthusiasts do not hesitate to pay the
for the right gear
Increase in snowboarders from 2000 - 2010 was nearly
2 million
Increase in campers from 2010 - 2012 was 2.6 million
Nearly 40 million participating mountain bikers each year
California showed a 5% increase per year in beach attendance
8. Materials and Technology have allowed for many new products
for enthusiasts to use in the outdoors
Safety has become a larger concern thus causing the amount of
gear brought to increase
Varying amount of tech items brought outdoors: 1-4 items
TRENDS
Increase in snowboarders from 2000 - 2010 was nearly
2 million
Increase in campers from 2010 - 2012 was 2.6 million
Nearly 40 million participating mountain bikers each year
California showed a 5% increase per year in beach attendance
Money spent on outdoor activities annually is very large:
Camping: $143 bill, Water Sports: $86 bill, Bicycling: $81 bill,
Trail Sports: $81 bill, Snow Sports: $53 bill,
For all outdoor sports: $646 billion each year
That’s $292 billion more then Americans spend on gas each year
9. OBSERVATIONS
Winter related activities require the most amount
of gear
Usually travel in groups
Gear often packed in roof racks
Multiple bags brought
Main items left behind were primarily leisure items
People don’t often like to stray too far from car,
lodge, campsite (homebase) due to inability to
transport gear
10. CURRENT EXPERIENCE
Gear is rounded up and packed into multiple bags.
Then pack into vehicle
Bags usually in trunk or back seat, boards and skis on
roof rack
Once arriving at the location all the gear is unpacked
Gear is put on (more layers, boots, gloves, etc)
Once everyone’s geared up, the bags get repacked and
ready to be carried to final location
Once to final location, bags are unpacked again, home
base is established, (Tent set up, fire built, etc)
11. MAIN PROBLEMS
Inability to carry all gear in a single bag
Difficulty carrying larger or bulky items
Difficulty carrying obtained items when out (firewood, game)
Cramped Vehicle space filled with both gear and people
23. DEMOGRAPHIC
Novice
• New to the experience
• Doesn’t always pack
enough gear
• Does not have all proper
gear
• Takes few trips annually
• Few years experience
• Really starting to enjoy
the sports does
• Packs more gear, doesn’t
want to be under
prepared
• Goes out more often
then Novice, but still not
many
• Carries the most gear
• Knows what he’s in for
and never wants to be
unprepared
• Has obtained a lot of
gear over the years
• Very into new and
different gear
• Goes on trips often
mostly 1 - 2 day length
• Carries less gear
• Likes to be as minimal as
possible on every trip
• Has the knowledge and
experience to know
exactly what to bring
• Goes less trips then the
enthusiast, but they’re
longer trips
Intermediate Enthusiast Expert
24. DEMOGRAPHIC
Novice
• New to the experience
• Doesn’t always pack
enough gear
• Does not have all proper
gear
• Takes few trips annually
• Few years experience
• Really starting to enjoy
the sports they do
• Packs more gear, doesn’t
want to be under
prepared
• Goes out more often
then Novice, but still not
many
• Carries the most gear
• Knows what he’s in for
and never wants to be
unprepared
• Has obtained a lot of
gear over the years
• Very into new and
different gear
• Goes on trips often
mostly 1 - 2 day length
• Carries less gear
• Likes to be as minimal as
possible on every trip
• Has the knowledge and
experience to know
exactly what to bring
• Goes less trips then the
enthusiast, but they’re
longer trips
Intermediate Enthusiast Expert
25. DEMOGRAPHIC
Sports:
Snowboarding, Mountain Biking, Hiking, Camping, Skim Boarding, Hunting, Fishing
Trips Per Year:
Small trips (1-2 days): 1 - 3 per month
Large trips (4-10 days) 2 - 4 per year
Enthusiast
26. PRIMARY COMPETITION
Sports Bags
• Outdoor sports
backpacks
• No Frame
• Internal Frame
• External Frame
• Usually space restrictive
• Somewhat expandable
• Not modular
• Prices ranging from:
$150 - $500
• Sled or Pulk
• Generally very large
• Allows ability to bring all
of your gear plus some
• Restricted to snow
• Cumbersome to
transport
• Primarily used for
expedition use
• Prices ranging from:
$55 - $600
• Collapseable Wheel Cart
• Takes up a lot of space
when not in use
• One more thing you have
to carry
• Prices ranging from:
$500 - $600
• Enclosed / Carrier roof
racks
• Fixed to the roof
• No use outside of
transporting gear via
vehicle
• Prices ranging from:
$150 - $1200
Sled or Pulk Pack Wheel Enclosed Roof Racks
28. PRIMARY COMPETITION
$ $$$
Restricting
Unlike other forms of transporting gear this system allows
for the most versatility and the ability to bring everything
you need with ease
Versatility
29. 59
People Surveyed
83%
Thought the idea was
unique
93%
Said they’ve had a difficult
time carrying all their gear
67%
Of surveyed: said they
would like to buy one
