Saaremaa koolituse slaidid 1

Internetiturundus turismiettevõtjaile 1.osa Aivar Ruukel 11.mai. 2009 Saaremaa

Aivar Ruukel Blog http:// veebikas.blogspot.com Wiki http://veebikas.pbwiki.com Slaidid www.slideshare.net/Ruukel

Päevakava 10.00 Milleks internetiturundus? Toimiv ja tulus koduleht? Reklaam ja PR veebis. Otsimootorid. SEO, SEM, SEA Linkide ja linkimise tähtsus 13.00 – Lõuna ? 13.30 Mis on Veeb 2.0? ja Travel 2.0? Blogid. Videoturundus. GoogleMap. Wikid jne. Internetiturunduse mõõtmine ja analüütika E-maili turundus. Uudiskirjad. 16.00 Kokkuvõte. Küsimused-vastused. 16.30 Koolituse lõpp

Miks mina täna siin olen ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Kuidas vaada veebilehtede ajalugu ?

Kõik turunduse põhitõed kehtivad! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internetiturundus ,[object Object],[object Object]

Miks turismiettevõttele internetiturundus? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internetiturunduse eelised ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mis on internetiturundus? ,[object Object],[object Object]

Ühtlustame arusaamist mõisteist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Turunduse protsess internetis ,[object Object],[object Object],[object Object],[object Object]

Lookers ->>> Bookers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kuidas ta satub me kodulehele? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Toimiv ja tulus koduleht ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sihtgrupikeskne ,[object Object],[object Object],[object Object]

[object Object],[object Object],Kasutajasõbralikkus

Probleemid ,[object Object],[object Object],[object Object]

[object Object],[object Object],Usability

… mitte ei loe vaid skännivad Kuidas inimesed kasutavad veebi...

Reklaam internetis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bännerreklaam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bännerreklaam ,[object Object]

Reklaam otsingumootorites ,[object Object],[object Object],[object Object],[object Object]

Google AdWords - hind ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Võtmesõnad

Toimiv reklaam Google Adwordsis ,[object Object],[object Object],[object Object],[object Object]

Google Adwordsi eelised ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Turunduse ja PR uued reeglid http://en.wikipedia.org/wiki/David_Meerman_Scott

Media leaderships: 5 easy steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sõnumite monitoorimine veebis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kuidas inimesed otsingutulemusi vaatavad

Otsimootoriturundus SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Otsingumootorid ,[object Object],[object Object],[object Object],[object Object]

Otsingumootorid ,[object Object],[object Object],[object Object],[object Object],[object Object]

Otsingumootorid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Otsimootoriturunduse kolm vaala ,[object Object],[object Object],[object Object],[object Object]

Tiitel ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Milliseid otsisõnu kasutavad kliendid?

Sisu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Veel paar asja ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lingid teistelt veebilehtedelt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

https://siteexplorer.search.yahoo.com/

Linkimine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kataloogid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Saaremaa koolituse slaidid 1

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