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Introduction

Target Market

SWOT Analysis

Marketing Objectives

Marketing Mix Strategies

Financials

Evaluation and Control

Product Viability
Begin offering at
                              post-seondary                   Available at 3                  Begin
                              institutions outside            major                           expansion
Capture 20%                   Ontario                         retailers                       into the U.S.
market share

               Available at all
               major post-
               seondary                        Achieve 80%                     Available at
               institutions in                 customer                        700 retailer
               Ontario                         satisfaction                    stores



 April                                                         April                            April
                                                                                 
 2014                                                          2015                             2016
RoxyPaw
RoxyPaw
RoxyPaw

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RoxyPaw

  • 1.
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  • 3. Introduction Target Market SWOT Analysis Marketing Objectives Marketing Mix Strategies Financials Evaluation and Control Product Viability
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  • 13. Begin offering at post-seondary Available at 3 Begin institutions outside major expansion Capture 20% Ontario retailers into the U.S. market share Available at all major post- seondary Achieve 80% Available at institutions in customer 700 retailer Ontario satisfaction stores April April April     2014 2015 2016