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Gold vs Platinum
- 2. Market Survey Objective To compare Gold and Platinum on various parameters and understand consumer behaviour
- 3. The Gems and Jewellery sector in India plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP The domestic gems and Jewellery industry had a market size of Rs 251,000 crores It has the potential to grow to Rs 500,000–530,000 crore by 2018 According to a report the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019. Overview of Indian Jewellery Industry
- 4. Gold Gold is a chemical element with symbol Au. In its purest form, it is a bright, slightly reddish yellow, dense, soft, malleable and ductile metal. It is one of the least reactive chemical elements, and is solid under standard conditions. The metal occurs often in free elemental (native) form, as nuggets or grains, in rocks, in veins and in alluvial deposit
- 5. Platinum is a chemical element with symbol Pt. It is a dense, malleable, ductile, highly Unreactive, precious, gray- white. It occurs in some nickel and copper ores along with some native deposits. Only a few hundred tones are produced annually, and given its important uses, it is highly valuable and is a major precious metal commodity. Platinum
- 6. Research Technique • Online survey Target Segment • People who own either Gold,Platinum or Both Sample Size • 120 Respondents Methodology
- 7. Conclusion 75% of the respondents own Gold, Whereas only 12% own Platinum and 13% have both Gold & Platinum n= 120
- 8. Conclusions Gold owners outweighs the platinum owners by far. Majority say Platinum is costlier. Price is the most important aspect while purchasing jewellery. Consumers favour gold for investment purposes
- 9. Conclusions Gold owners are more satisfied with the resale value then platinum Many consumers are informed about the other uses of gold & platinum apart from making jewellery On special occasions platinum users prefer platinum and gold users prefer gold by a very large margin People are ready to change the jewellery what they are currently using
- 10. The gold buying consumers are getting younger i.e. 19-35 years of age. People are willing to opt for online jewellery shopping. Jewellery is integral with the wedding but nowadays people are preferring to buy even on small occasions like Birthdays. New Trends
- 12. 75% 12% 13% GOLD PLATINUM BOTH Which of these do you own?? n=120 Ownership
- 13. Consumer perception on price Which is costlier? 10% 52% 4% 22% 0% 100% 0% 0% 10% 50% 20% 20% Gold Platinum Both Cannot say Gold users Platinum users Both n=120
- 14. Influence 58% 41% 37% 39% 2% 75% 63% 25% 38% 0% 50% 50% 60% 50% 0% price friends/family resale value wide range other Gold Platinum Both What influences you to select Gold or Platinum? n=120
- 15. Gold Platinum Both 30% 60% 10% Which is more apt for investment? Investment n=120
- 16. 10% 7% 33% 50% Gold Platinum None Cannot say Allergies Which of them can cause allergies? n=120
- 17. Applications Platinum • Savings • Machinery parts • Medicinal purpose Gold • Investment • Medicines • Aircraft parts What are the uses apart from making jewellery?
- 18. Stylish & Fashionable 40% 36% 24%25% 50% 25% 10% 50% 40% Gold Platinum Both Gold owners Platinum owners Both Which is more stylish or fashionable? n=120
- 19. Durability & Longevity 36% 18% 46% 25% 55% 20%20% 30% 50% Gold Platinum Both Gold owners Platinum owners Both owners Which has more durability and longevity? n=120
- 20. Satisfaction with Resale value 0% 5% 30% 65% 10% 0% 0% 15% 70% 15% Highly unsatisfied Average Not sure Good Highly satisfied Gold Platinum n=120
- 21. Availability of Services 88% 12% 92% 8% Yes No Platinum Gold Is service for gold/platinum e.g. Polishing etc. easily available? n=120
- 22. Comparison on Purity Which of them guarantees more purity? 47% 15% 38% 20% 70% 10% 30% 20% 50% Gold Platinum Cannot say Gold owner Platinum owner Both owner n=120
- 23. Labour Cost 34% 24% 10% 32% 10% 60% 10% 10% 15% 20% 15% 30% Gold Platinum Both Cannot say Gold owners Platinum owners Both owners Which one of them has a higher labour cost? n=120
- 24. Willingness to Change Yes 65% No 35% Gold owners Yes 80% No 20% Platinum owners Would you be comfortable by changing what you are currently using? n=120
- 25. Online 90% 10% Platinum owners Yes No 80% 20% Gold owners Yes No If given an option would you purchase jewellery online? 79% 21% Both owners Yes No n=120
- 26. Occasion 37% 7% 28% 21% 11% 22% 32% 37% 79% No specific reason New year Anniversary Birthdays Baby Birth Bonu/Sudden financial gain Diwali Akshay tritiya Wedding When do you prefer buying your jewellery? n=120
- 27. Preference on Special Occasions 75% 25% 15% 85% Gold Platinum Gold owners Platinum owners For special occasions e.g. Marriages what type of jewellery would you prefer? n=120
- 28. Questions?
- 29. Thank you!!