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CONNECT
COLLECT
CONVERT
CONCLUDE
VINOVISIT WINERY
EXPERIENCE RATINGS
APP
COO,
Chatterbox
Wine
Marketing
Services &
VInoVisit
RON
SCHARMAN
Tasting
Room Cart
Abandonmen
t
CONNECT
 Tasting rooms captivate
the hearts and palates
of the consumer
 Tablets extend the
engagement
instantaneously.
 Email automation
monetizes your
engagement through
highly targeted offers.
TASTING ROOM ABANDONMENT
Tasting
Room Data
Acquisition
COLLECT
Using an iPad,
our tasting
room data
collection app
is easy to use,
fun for the
visitors and
invaluable for
monetizing
tasting room
traffic.
WINERY
RATINGS
TABLET
Collect valuable
feedback on the
customer’s tasting
room experience
Build your customer
database
Monetize winery
visitations with
automatic email
offers.
COLLECT CUSTOMERS
COLLECT DATA
 Build your customer database
by collecting Name, Email,
and Zip code data.
 A generous incentive
increases the likelihood of
getting multiple entries from
everyone in the group.
 VinoVisit provides the winery
with a daily report with all of
the data points, including
reviews.
 VinoVisit drives
additional data capture
by offering an
attractive incentive to
join the VinoVisit
Community.
 The last slide in the
rating tool
COMMUNITY
Use your metrics to evaluate
and improve the hospitality at
the winery.
Receive an automatic email
when a low rating is received.
VinoVisit provides the winery
with daily reports of all the
data points, including reviews.
The ability to
evaluate your
tasting room
performance in
real time as you
connect and
engage through
email with your
customers,
makes the
tablet a great
tool for any
tasting room.
ADVANTAGE
The path to
monetizationCONVERT
Using Exact Target, VinoVisit
automatically sends a winery
approved email to the customer
who opted-in during their winery
visit.
By sending offers that target your
recent customer, CONVERSION
RATES escalate.
VinoVisit does everything –
performance based.
VinoVisit will
work with your
team to tailor
your iPad app,
email offers
and landing
page.
Everything we
do is
performance
based.
YOUR
ADVOCATE
It’s critical that
your customer
arrives at a
specific landing
page that is
responsive in
design, and that
streamlines
their path to
purchase. And
regardless of
device or
operating
system.
PATH TO
PURCHASE
VinoVisit will build
winery approved
landing pages to
match the email
offer using
Wordpress and the
WooCommerce
plugin.
LANDING PAGES
An ecommerce
microsite is
customized for your
special offer.
No internal resources
required
No cost to develop
the website
Microsite is
dedicated to ‘a very
exclusive wine or
wines’
THE IRON IS HOT
 Website uses your
compliance
configuration
 Website uses your
payment gateway
 The tasting room
customer journey began
when they walked
through the your doors.
 We help you begin their
engagement by
connecting with them
within 48 hours of
opting in to your mailing
THE CONVERSION BEGINS
WooCommerce offers
a full integration with
ShipCompliant and
merchant services.
Nothing changes from
compliance,
fulfillment, or
processing
perspective.
COMPLIANT
Increase
DTC
revenue and
convert
visitors to
customers
CONCLUDE
“Decomplexifying”
customer marketing
data is crucial to
building and
annuitizing a
successful DTC
business
VinoVisit measures
success through
Google Analytics
BY THE NUMBERS
We help you learn from what’s
worked and what’s not.
Improve each successive
campaign from actionable
insights.
We provide insights into how
best to allocate marketing
resources ($’s and people)
going forward.
Our role as
your partner is
to measure
success by the
numbers. We
offer expertise
in measuring
marketing
analytics and
responding to
the demands
of the
marketplace.
VALUABLE
INSIGHT
Ron Scharman
Chatterbox/VinoVisit
ron@chatterboxwinemarketing.com
707-556-2322
Bus-800-125-14-FA 21
CONTACT INFO

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VinoVisit W.E. Ratings App Presentation 2015 - 03-03-15

  • 4.  Tasting rooms captivate the hearts and palates of the consumer  Tablets extend the engagement instantaneously.  Email automation monetizes your engagement through highly targeted offers. TASTING ROOM ABANDONMENT
  • 6. Using an iPad, our tasting room data collection app is easy to use, fun for the visitors and invaluable for monetizing tasting room traffic. WINERY RATINGS TABLET
  • 7. Collect valuable feedback on the customer’s tasting room experience Build your customer database Monetize winery visitations with automatic email offers. COLLECT CUSTOMERS
  • 8. COLLECT DATA  Build your customer database by collecting Name, Email, and Zip code data.  A generous incentive increases the likelihood of getting multiple entries from everyone in the group.  VinoVisit provides the winery with a daily report with all of the data points, including reviews.
  • 9.  VinoVisit drives additional data capture by offering an attractive incentive to join the VinoVisit Community.  The last slide in the rating tool COMMUNITY
  • 10. Use your metrics to evaluate and improve the hospitality at the winery. Receive an automatic email when a low rating is received. VinoVisit provides the winery with daily reports of all the data points, including reviews. The ability to evaluate your tasting room performance in real time as you connect and engage through email with your customers, makes the tablet a great tool for any tasting room. ADVANTAGE
  • 12. Using Exact Target, VinoVisit automatically sends a winery approved email to the customer who opted-in during their winery visit. By sending offers that target your recent customer, CONVERSION RATES escalate. VinoVisit does everything – performance based. VinoVisit will work with your team to tailor your iPad app, email offers and landing page. Everything we do is performance based. YOUR ADVOCATE
  • 13. It’s critical that your customer arrives at a specific landing page that is responsive in design, and that streamlines their path to purchase. And regardless of device or operating system. PATH TO PURCHASE
  • 14. VinoVisit will build winery approved landing pages to match the email offer using Wordpress and the WooCommerce plugin. LANDING PAGES
  • 15. An ecommerce microsite is customized for your special offer. No internal resources required No cost to develop the website Microsite is dedicated to ‘a very exclusive wine or wines’ THE IRON IS HOT
  • 16.  Website uses your compliance configuration  Website uses your payment gateway  The tasting room customer journey began when they walked through the your doors.  We help you begin their engagement by connecting with them within 48 hours of opting in to your mailing THE CONVERSION BEGINS
  • 17. WooCommerce offers a full integration with ShipCompliant and merchant services. Nothing changes from compliance, fulfillment, or processing perspective. COMPLIANT
  • 19. “Decomplexifying” customer marketing data is crucial to building and annuitizing a successful DTC business VinoVisit measures success through Google Analytics BY THE NUMBERS
  • 20. We help you learn from what’s worked and what’s not. Improve each successive campaign from actionable insights. We provide insights into how best to allocate marketing resources ($’s and people) going forward. Our role as your partner is to measure success by the numbers. We offer expertise in measuring marketing analytics and responding to the demands of the marketplace. VALUABLE INSIGHT