Discover the different steps to follow in order to find your Product / Market fit from the validation of your value proposition to the identification of your customer segments.
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Start up from 0 to 1 : How to find your Product / Market fit ?
1. Startup
from 0 to 1
How to find your Product /
Market fit ?
By Romain Berthomé
2. “A Startup is a social organisation that is
looking to discover a profitable, scalable
and repeatable business model”
Oussama Ammar - CEO of The Family
3. “The life of any startup can be divided
into two parts, before product market fit
and after product market fit”
Marc Andreessen - Founder of Mosaic
4.
5. “Customer validation proves that you
have found a set of customers and a
market who reacts positively to the
product: by relieving those customers
of some of their money”
Steve Blank - Lean Startup movement
6. Make sure your target
audience understands
your value proposition
1
Make sure
understanding turns into
buying
2
Make sure your
customers become
advocates
3
3steps
for Product /
Market fit
12. The most common mistakes strartups make is to solve problems no one has
“The most common mistakes startups
make is to solve problems no one has”
Paul Grahaam - Founder of YCombinator
36. A button you can press
to tell teachers when
you don’t understand
1
An analytics tool2
One API maps for all
your customer data
3
What is a
good pivot ?
Editor's Notes
What is a company ?
Why your risk management approach should change ?
Peter Thiel, from 0 to 1 or from 1 to n
When you are before product market fit focus obsesivly on getting this done, including raising money
Becarefull with advice, identify if this in an advice before or after PMF
9 different blocks that explain how the company create and distribute value to customer
Split into two part right side the revenues and left the costs
Value proposition adress a segment throught customer relationship and chanel to produce revenue stream
Value proposition : describe what the company is doing precisly
Customer segments: Focus on niche, define them precisly
Example of risk
80% of startups fail before product market fit
Example of the cake and the cherry for the birthday party
Atlassian example
Dropbox case with pitching VCs
40 % should be your minimum conversion rate
Example of the guy launching 21 startups and 20 of them have less than 5 % other one have 40
Success is obvious
User emails is a good indicator
It’s much more easy to define a project by a problem rather than a solution a solution can be changed and will be
Much more difficult to evaluate a solution than a problem : What does it solve ? Does this solution solve the problem ?
Séquance du loup de wall street
Tricky
Example sur le marche de la pollution et de la nourriture vs marche de l isolation
7 tendancy that are growing at this moment
Picth elevator is 30 sec because it’s the time you have
Snapchat : 3 students - communication is not secure, we can’t delete remotly some data - B to B first
23 years old guys with suit can’t sell serious solutions
Exercice of defining the problem and defided it by 2 as iteration
Maximize your risk because big or small problem have still the same difficulty to be solved
50 % of the entrepreneurs that made an exist in the valley have win less money than the first 1000 employee of facebook
More is difficult more you are creating opportunities, more it’’s difficult less probabylity you have to succeed but other as well
What’s app example : maintain in parallele 187 different device support in order to target niche market
How fast anestesy was spread compare to sterilisation en milieux hospitalier
Google example : WHo didn’t have find a result on google
Next billion company will probably be an other search engines
You have to be an expert on this domain, you will dedicated your life to it
Mon propre example sur Art wink
™ / SAM / TAM
Where do you meet competition
One player market vs fragmented market (Google vs online course)
Amazon
Example of physical restaurant
Do not loose the focus
You will not know from where the mistake come from
Differenciation example on vidaeo CV
We didn’t say don’t copy / My example rocket internet
Example of the 4 years old baby who shouldn’t understand bitcoin
Eric rize lean start up
Do not go on the street and select random people
Identify and respect your customer segments (rocket internet)
Draw a curve
Do not listen to family and other entrepreneurs
You can talk to them about finance or hiring process
Talk to 5 users
Don’t spend more than 40 min
There is no entry barrier before people needed to
Facebook targeting tools
Google adwords
Dropbox
Landing page
Hacker news
Product hunt
Be carefull with who his your audience on the two last one
Pirates of silicon valley
Minimum is not for quality but is simplicity and minimum of feature
Example of PO building a lot of features that does work or adress the core problem
What matter is to get feedback as soon as possible