Roger C. Parker’s Title Evaluation Scorecard reviews the key characteristics of successful titles and includes 10 questions to ask when evaluating proposed titles for articles, blog posts, books, ebooks, and SlideShare presentations.
You can also use the Title Evaluation Scorecard when evaluating titles for content marketing premiums like reports, white papers, and videos.
Titles play a “make or break” role in your writing and content marketing success.
Choose the right title, and you establish instant rapport with your intended readers. The right title should clearly indicate who should buy or download your book, ebook, or white paper, why they should buy or download it, and how they will benefit from it.
Choose the wrong title, however, and your book or incentive becomes invisible! Just as the headline is the most important part of an advertisement, the title is the promise that attracts readers (and search engines) to your publication’s landing page and engages their interest.
SlideShare blog titles, plus a Title Evaluation Scorecard you can download, for evaluating your publication’s proposed title.