Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Title Evaluation Scorecard

99,648 views

Published on

Roger C. Parker’s Title Evaluation Scorecard reviews the key characteristics of successful titles and includes 10 questions to ask when evaluating proposed titles for articles, blog posts, books, ebooks, and SlideShare presentations.
You can also use the Title Evaluation Scorecard when evaluating titles for content marketing premiums like reports, white papers, and videos.
Titles play a “make or break” role in your writing and content marketing success.
Choose the right title, and you establish instant rapport with your intended readers. The right title should clearly indicate who should buy or download your book, ebook, or white paper, why they should buy or download it, and how they will benefit from it.
Choose the wrong title, however, and your book or incentive becomes invisible! Just as the headline is the most important part of an advertisement, the title is the promise that attracts readers (and search engines) to your publication’s landing page and engages their interest.
SlideShare blog titles, plus a Title Evaluation Scorecard you can download, for evaluating your publication’s proposed title.

Published in: Business
  • You can try to use this service ⇒ www.WritePaper.info ⇐ I have used it several times in college and was absolutely satisfied with the result.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My personal experience with research paper writing services was highly positive. I sent a request to ⇒ www.HelpWriting.net ⇐ and found a writer within a few minutes. Because I had to move house and I literally didn’t have any time to sit on a computer for many hours every evening. Thankfully, the writer I chose followed my instructions to the letter. I know we can all write essays ourselves. For those in the same situation I was in, I recommend ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Looking For A Job? Positions available now. FT or PT. $10-$30/hr. No exp required. ★★★ http://ishbv.com/easywriter/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • How we discovered the real reason nice guys don't get laid, and a simple "fix" that allows you to gain the upper hand with a girl... without changing your personality or pretending to be someone you're not. learn more... ➤➤ http://t.cn/AijLRbnO
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Content Marketing Title Evaluation Scorecard

  1. 1. R OGER C. P ARKER ’ S P UBLISHED & P ROFITABLE Title Evaluation Scorecard TITLE CRITERIA QUESTION COMMENTS SCORE Does your title clearly promise a Promise desired benefit? Does your title include details that Specificity add specificity and urgency? Did you emphasize your intended Targeted readers in your title? Does your title differentiate your Position publication from competing titles? Did you use curiosity or metaphor toEngagement make your title more memorable? Does your title communicate in an Voice everyday, conversational tone? Did you edit your title to the fewest Concise and shortest words possible? Did you include a subtitle that Elaborate provides additional information? Does your title include the keywords Search readers use searching online? Did you use more than one of the Combine above techniques in your title? Score © 2012 Roger C. Parker | www.publishedandprofitable.com | rcpcontent@gmail.com
  2. 2. Get help achieving your content marketing and writing/publishing goals After writing over 40 best-selling nonfiction books and premium books that sold over a million copies around the world, I bring an experienced perspective to your content marketing goals. I offer: • Developmental editing for trade publishing and premium books • 1-to-1 book coaching plus copy and design critiques for titles and covers • Creativity tools, like mind mapping and ideaTracking training (i.e., custom systems for locating, learning from, and leveraging good ideas before they disappear) • Checklists and worksheets for improved content marketing and writing productivityRoger C. Parker has exhibited a remarkable consistency throughout the twenty-five years I haveknown him. He has always based his marketing recommendations on the pillars of target marketing,market education and customer retention.William Pearsall, Mergers and Acquisitions, Seattle, WARoger C. Parker has a strong background in retail and small business advertising and salespromotion, and put together a very informative presentation for us. Mr. Parker was exceptionallyresponsive and agreeable to work with. Jean Richardson, Manager, Advertising & Promotion,Apple ComputerRoger C. Parker is a real pro when it comes to book proposals and the publishing business. Workingwith him online, completing a detailed table of contents for my next book took less than an hour,when my previous book took several weeks. Roger makes it that easy and its actually fun too!Dan Schawbel, author of Me 2.0, www.personalbrandingblog.comRogers presentation, “Positioning Your Store for First-Time Buyers,” was a highlight of ourconvention and a turning point in our channel reorganization efforts. He made his points in a veryvisual, entertaining way which our dealers appreciated. Dealers left wanting more.Stewart Greenberg, Sales Manager, Yamaha AudioRoger is a master simplifier.Katy Coletto, Marketing Manager, Mindjet How to save time writing a book or publishing a premium book… …start by downloading my free workbook, 99 Questions to Ask Before You Start to Write or Self-Publish a Brand-Building Book. Follow me on Twitter @RogerCParker, call me at 603-866-6046, or email RCPcontent@gmail.com for more information. 2012 Roger C. Parker | www.publishedandprofitable.com | rcpcontent@gmail.com

×