– About J MARIN Labs – J MARIN Labs is the combination of an incubator, dev shop, accelerator and investor in tech-based businesses. We conceive, conceptualize, create and market new businesses in high-growth industries. We are a digital innovation laboratory that Researches, Experiments & Develops (RE&D) - with innovative business opportunities. We create products and services anticipating market trends in strategic sectors. We call this approach Kinky Business Ideas.

1. rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
Build the business of tomorrow.
Transform your business now!
W e l c o m e t o t h e f u t u r e
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2. Toda la información que incluye este documento es confidencial y propiedad de J MARIN
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deberá ser reproducido, copiado, distribuido, publicado, ni modificado por terceros para fines
diferentes a los autorizados por J MARIN Labs ® mediante contrato formal.
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utilización de las marcas registradas propiedad de J MARIN Labs ® sin la previa autorización
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en este documento pertenecen a los propietarios indicados, con quienes deberá ponerse
en contacto acerca de cualquier duda referente al uso de dichas marcas.
CONFIDENCIAL
Derechos Reservados ©Copyright J MARIN Labs ®
©DERECHOS RESERVADOS 1998 –2017
J MARIN Labs
Toda la información que incluye este documento es confidencial y propiedad de J MARIN
Labs ®, y deberá ser leído solamente por la o las personas autorizadas. Este documento no
deberá ser reproducido, copiado, distribuido, publicado, ni modificado por terceros para fines
diferentes a los autorizados por J MARIN Labs ® mediante contratoformal.
J MARIN Labs ® y el logotipo son marcas registradas de J MARIN Labs ®. Está prohibida la
utilización de las marcas registradas propiedad de J MARIN Labs ® sin la previa
autorización por escrito de J MARIN Labs ®. Las restantes marcas registradas o marcas de
servicio incluidas en este documento pertenecen a los propietarios indicados, con quienes
deberá ponerse en contacto acerca de cualquier duda referente al uso de dichas marcas.
CONFIDENCIAL
Derechos Reservados ©Copyright J MARIN Labs ®
©DERECHOS RESERVADOS 1998 –2017
J MARIN Labs
Toda la información que incluye este documento es confidencial y propiedad de J MARIN
Labs ®, y deberá ser leído solamente por la o las personas autorizadas. Este documento no
deberá ser reproducido, copiado, distribuido, publicado, ni modificado por terceros para fine
diferentes a los autorizados por J MARIN Labs ® mediante contratoformal.
J MARIN Labs ® y el logotipo son marcas registradas de J MARIN Labs ®. Está prohibida
utilización de las marcas registradas propiedad de J MARIN Labs ® sin la previa
autorización por escrito de J MARIN Labs ®. Las restantes marcas registradas o marcas de
servicio incluidas en este documento pertenecen a los propietarios indicados, con quienes
deberá ponerse en contacto acerca de cualquier duda referente al uso de dichas marcas.
CONFIDENCIAL
Derechos Reservados ©Copyright J MARIN Labs ®
©DERECHOS RESERVADOS 1998 –2017
J MARIN Labs
Toda la información que incluye este documento es confidencial y propiedad de J MARIN
Labs ®, y deberá ser leído solamente por la o las personas autorizadas. Este documento no
deberá ser reproducido, copiado, distribuido, publicado, ni modificado por terceros para fines
diferentes a los autorizados por J MARIN Labs ® mediante contratoformal.
J MARIN Labs ® y el logotipo son marcas registradas de J MARIN Labs ®. Está prohibida la
utilización de las marcas registradas propiedad de J MARIN Labs ® sin la previa
autorización por escrito de J MARIN Labs ®. Las restantes marcas registradas o marcas de
servicio incluidas en este documento pertenecen a los propietarios indicados, con quienes
deberá ponerse en contacto acerca de cualquier duda referente al uso de dichas marcas.
CONFIDENCIAL
Derechos Reservados ©Copyright J MARIN Labs ®
©DERECHOS RESERVADOS 1998 –2017
J MARIN Labs
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Labs ®, and it should be readed only by the authorizated people. This document
shouldn’t be reproducted, copied, distributed, published, or modified by third parties for
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MX ®. The use of trademarks owned by J MARIN MX ® without prior written notice
from J MARIN MX ® is prohibited. Theincluded brand Trademarks or Services
trademarks included in this document belong to the indicated owners, You should
contact them if you are in any doubt regarding the use of these brands.
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3. rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
Today, businesses are going through a transformation from traditional to digital.
Is your business ready to adapt to the digital model?
M a r k e t D i s r u p t i o n
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4. rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
The businesses of the future are being created or reinventing themselves.
Are you ready to rethink the future of your business?
B u s i n e s s D i s r u p t i o n
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5. rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
The future of business is digital.
Is it time to integrate the digital model into your business?
D i g i t a l D i s r u p t i o n
[ View video ]

6. rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
At J MARIN Labs we decode the future of business.
We anticipate the future of industries to devise disruptive business models
W e D e c o d e t h e F u t u r e
A c c e l e r a t i n g D i g i t a l Tr a n s f o r m a t i o n
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7. A B O U T J M A R I N L A B S
J MARIN Labs is the combination of an incubator, dev shop,
accelerator and investor in tech-based businesses. We
conceive, conceptualize, create and market new businesses
in high-growth industries.
We are a digital innovation laboratory that Researches,
Experiments & Develops (RE&D) - with innovative business
opportunities. We create products and services anticipating
market trends in strategic sectors. We call this approach
Kinky Business Ideas.

8. Our disruptive business model gives us the opportunity to contribute to the evolution of a wide variety of
business concepts in strategic sectors.
We have a work model with four key pillars for collaboration.
Customer Service
Customers seeking to introduce
disruptive products or services
with the objective of
transforming their business hire
us for business innovation
projects, software development
or project delivery.
Technological Business
Development
We detect unsatisfied market
niches with high development
potential, for which we create
our own start-ups with the aim
of becoming market leaders.
Early stage investment
capital
We invest in
technology-based companies
that have a disruptive or
singular business model, in
addition to having a sound
value proposition for their
market.
S I N G U L A R B U S I N E S S M O D E L
Custom –Tech Tech – Ignition Invest – Tech Tech – Accelerator
Glocal Partners
We scale our own start-ups to
international markets using
local strategic partners to
accelerate and leverage our
brands locally.

9. We carried out the development
and publication of a digital
magazine for ESPN.
C a t e g o r y : M e d i a M a r k e t : L a t i n A m e r i c a
i O S D e v e l o p m e n t U I / U X
E S P N M a g a z i n e

10. C l i e n t : E S P N M a g a z i n e
C a t e g o r y : M e d i a
M a r k e t : L a t i n A m e r i c a
P r o d u c t : D i g i t a l M a g a z i n e
Ye a r : 2 0 1 2 – 2 0 1 6
E S P N
ESPN is a world leader in the production and distribution of
sports content.
Tablets are the most representative innovation device today and
ESPN could not be left out.
Our agency was commissioned to develop ESPN’s digital
magazine for tablets. The premise of the project was the use
of all the technological tools available to create an
ESPN-style publication with the brand’s seal of quality and
everything it stands for.
iOS Development / Android
C h a l l e n g e S o l u t i o n S e r v i c e s

11. i O S / A n d r o i d d e v e l o p m e n t U I / U X
We developed an innovative concept
in the form of a digital game for the
promotion of tourism in Argentina.
A r g e n t i n a
C a t e g o r y : To u r i s m M a r k e t : W o r l d w i d e

12. C l i e n t e : N a t i o n a l I n s t i t u t e o f
To u r i s m ( I N P T )
C a t e g o r y : To u r i s m
M a r k e t : W o r l d w i d e
P r o d u c t : M o b i l e Tr a v e l G u i d e
Ye a r : 2 0 1 7
A r g e n t i n a
Design a new interface (third version) with a more intuitive
and dynamic navigation, aligned to the most recent
campaign by the Argentine tourism institute. The
application provides a wide variety of information on
experiences and destinations in Argentina, allows you to
generate your own itinerary, reports on the weather and the
location of major airports.
This version introduces a tourist services guide which you can use
to search for different services by region and offers the possibility
of downloading and saving the information to your device.
Argentina has a tool that provides the highest standards in the
promotion of tourism.
The application has been downloaded +2,345,000 and counting.
iOS / Android Development
C h a l l e n g e S o l u t i o n S e r v i c e s

13. A r g e n t i n a |
R o u t e 4 0 C h a l l e n g e
We developed an innovative concept in
the form of a digital game for the
promotion of tourism in Argentina
C a t e g o r í a : To u r i s m M e r c a d o : W o r l d w i d e
i O S / A n d r o i d d e v e l o p m e n t
C o n c e p t + U I / U X + 3 D

14. P r o j e c t d e l i v e r y U I / U X + W e b A P I
i O S / A n d r o i d A p p s + W e b s i t e
We created a robust, multi-platform
delivery system with a simple and
dynamic interface.
C a t e g o r y : P a c k a g i n g / L o g i s t i c s M a r k e t : P a n a m a
e n t r e G O

15. C l i e n t : e n t r e G O
C a t e g o r y : P a c k a g i n g / L o g i s t i c s
M a r k e t : P a n a m a
P r o d u c t : S m a r t d e l i v e r i e s
Ye a r : 2 0 1 7
e n t r e G O
entreGO is a start-up that is transforming Panama's local
parcel market with a unique on-demand model. entreGO
hired J MARIN Labs to develop a holistic and cohesive
digital platform that could give life to its project
J MARIN Labs developed a tailor-made delivery system
(Uber style). The user can request the delivery of anything to
his or her home address, through the service of personal
assistants (messengers) who can deliver your food, make
payments at the bank or deliver a package in a few clicks.
System development / API Web / Control Panel /
User + Messenger App / Website /
Flowchart / UI + UX
C h a l l e n g e S o l u t i o n S e r v i c e s

16. We created the Boho Fashion
Market with the aim of
transforming and merging the real
world with the digital.
C a t e g o r y : C l o t h i n g / A c c e s s o r i e s M a r k e t : M e x i c o
M a c a S t u d i o
e C o m m e r c e N a m i n g + B r a n d i n g + U I / U X +
W e b s i t e + S o c i a l M e d i a

17. C l i e n t : M a c a S t u d i o
C a t e g o r y : C l o t h i n g / A c c e s s o r i e s
M a r k e t : M e x i c o
P r o d u c t : O n l i n e s t o r e / e C o m m e r c e
Ye a r : 2 0 1 5 - 2 0 1 7
M a c a S t u d i o
Maca Studio is an energetic brand that was born as a
progressive manifestation of boho fashion. Maca is an
alternative to the traditional boutique; an eCommerce that
adopts world trends in hip fashion.
Digitalization of fashion. J MARIN Labs created a Mexican
fashion market with the aim of transforming and merging
the real world with the digital to create new experiences in
the consumption of fashion products.
Naming + Branding + UI /UX + Website + Social Media /
eCommerce
C h a l l e n g e S o l u t i o n S e r v i c e s

18. C l i e n t : r a p p i t / m o b i l e p a y m e n t s
C a t e g o r y : F i n t e c h
M a r k e t : M e x i c o
P r o d u c t : P a y m e n t s c o n c e n t r a t o r
Ye a r : 2 0 1 4 - 2 0 1 7
r a p p i t / m o b i l e p a y m e n t s
rappit® is a digital payment concentrator that lets you
easily pay for your services (such as property tax,
insurance, money transfer, electricity, gas, cable, cell
phone, internet, telephone, etc.). Current payment options
no longer fit the lifestyle of digital users.
+3,000 movements are carried out each month.
J MARIN Labs developed a one-stop-solution for digital
payments that allows people to pay, administer, manage and
store payments for all their services.
A simpler, faster and friendlier payment option that frees up
time previously spent paying for these services separately.
iOS Development / Android / API Web / Website /
Digital Marketing
C h a l l e n g e S o l u t i o n S e r v i c e s

19. C l i e n t : E l e v a t i o n W o r l d Tr a v e l
C a t e g o r y : To u r i s m
M a r k e t : M e x i c o
P r o d u c t : Tr a v e l a g e n c y
Ye a r : 2 0 1 7
e l e v a t i o n | W o r l d Tr a v e l
The travel agency business in Mexico is extremely
competitive. Elevation World Travel needed a unique and
differentiating travel agency concept. The challenge was to
develop a new concept and business model for EWT as a
travel agency specialized in worldwide travel.
J MARIN Labs analyzed other industries with the same level
of competitiveness. In banking, we found a similar formula
which was attractive to EWT’s high profile clientes: deep
knowledge + premium service. This winning formula
focuses on traditional customers offering face-to-face
service and digital customers wanting to make the most of
their time.
Naming / Branding / Bussines Innovation / API Web /
Control Panel / Website / eCommerce /
UI/UX / Project delivery
C h a l l e n g e S o l u t i o n S e r v i c e s

20. C l i e n t : E c oTr a v e l
C a t e g o r y : To u r i s m
M a r k e t : M é x i c o
P r o d u c t : Tr a v e l a g e n c y
Ye a r : 2 0 1 2 – 2 0 1 6
E c oTr a v e l
EcoTravel came into being as a response to the
backwardness and stagnation of the ecotourism niche,
inspiring the creation of an ecotourism hub to meet the
marketing needs of the segment.
EcoTravel was born to fill this gap in the tourism industry.
The EcoTravel model is a mixture of concepts designed to
break with the traditional model of online travel agencies; [1]
It is the online hub of ecotourism in Mexico, [2] it is a digital
ecotourism guide/directory. It is a one-stop-shop for
travellers who are constantly searching for extraordinary
experiences with nature.
Naming / Branding / Bussines Inovation / API Web /
Control Panel / Website / eCommerce /
UI/UX / Project delivery
C h a l l e n g e S o l u t i o n S e r v i c e s

21. C l i e n t : V a l v o l i n e
C a t e g o r y : A u t o m o t i v e l u b r i c a n t s
M a r k e t : M e x i c o
P r o d u c t : D i g i t a l M a g a z i n e
Ye a r : 2 0 1 3
V a l v o l i f e
Valvoline needed to quickly establish and deploy monthly
brand communication with a large group of distributors,
service centers, parts stores and workshops nationwide at
low cost.
J MARIN Labs devised the perfect mechanism to reach a
massive audience immediately at low cost with a digital
magazine. The entire project was developed from the name
to the distribution of a digital copy each month to more than
50,000 Valvoline distributors in Mexico
Naming / Branding / Digital & Editorial Advice / Brand
Consultancy / Brand Comunication
/ Project delivery / Brand Digitalization
C h a l l e n g e S o l u t i o n S e r v i c e s

22. C l i e n t : M o b l a j e ( F u r n i t u r e )
C a t e g o r y : M e d i a
M a r k e t : M e x i c o
P r o d u c t : D i g i t a l D e v e l o p m e n t S t r a t e g y
Ye a r : 2 0 1 7
M o b l a j e /
Moblaje is an interior design trends magazine with almost 20
years in the Mexican market. Moblaje required a product
audit + diagnosis to enhance its marketing potential.
The diagnosis determined the need for immediate digital
transformation to extend the brand into the digital space
and consequently its reach. J MARIN Labs developed a
strategic digital marketing project that consists of a
monetization model for a new website, social networks and
other digital initiatives that are estimated to double the
compay’s turnover in the first year of operation.
Business, Editorial & Digital Consulting / Project delivery /
Diagnostic + Brand Strategy / Marketing Model / Website /
Digital Marketing / Content Marketing
C h a l l e n g e S o l u t i o n S e r v i c e s

23. ConsultancyTechnology Digital Design Marketing
S E R V I C E S
Business Development

24. MVP Development
Project delivery
Ongoing Development
Canvas Business Model
Prototype
Business Innovation
eCommerce
B U S I N E S S D E V E L O P M E N T

25. Payment Gateway
iOS Development
Android Development
Technological Consulting
Technical Support
Host + Domain
Front-end Development
Web development
API development
Geo-localization
T E C H N O L O G Y

26. Branding
UI/UX
Photo+Video
Flowchart
Mobile + Web Design
D I G I T A L D E S I G N

27. Digital Marketing
Social Media
Retargeting
Adwords
Social Ads
SEO
eMail Marketing
Content Marketing
Comprehensive Audit
Brand Diagnostic
Strategy
Branding
Brand Consultancy
Brands Communications
Brand Experience
Story telling
Business Consulting
M A R K E T I N G

28. Brand Experience
Story telling
Bussines Consultancy
eComerce Consultancy
Online Marketing
Social Media
Comprehensive Audit
Business Diagnostic
Strategy
Naming
Branding
Brand Consultancy
Brand Comunication
C O N S U LT A N C Y

29. TRANSFORM YOUR BUSINESS NOW !
Rodrigo Marín
rmarin@jmarin.com
+52 33 3616 0337
+52 81 1600 8759
rodrigomarin
D I S R U P T I V E B R A N D S
S T U D I O

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