This practical guide will show you how you can grow an online audience and analyze your social media marketing using Hootsuite.
Hootsuite is a social management tool that allows you to manage social networks like Facebook, Twitter, LinkedIn, and Google Plus all on one platform.
Hootsuite is important for your eCommerce business because it allows your business to
better engage with your online community
Hootsuite is important for your eCommerce business because it allows your business to
2. identify and grow an audience
Hootsuite is important for your eCommerce business because it allows your business to
3. and analyze your social media efforts
This is how the Hootsuite dashboard looks when you sign up;
This is where you will listen and monitor all your social networks
It allows you to connect to social networks (free version 3, pro up to 50)
post same message to all your networks at once
schedule posts
At the very top you will see this compose message box
This is where you will compose and send your messages
you can select which networks you want to post the message or you can cross network a post which means sending the same message to all your networks at once
You can increase your engagement by adding a unique hashtag, adding a call to action, like clicking a link, liking, commenting, and sharing.
Hootsuite shortens urls to help you stay within the character limits of the different social networks. Additionally, when the url is shortened you can view the analytics tool in Hootsuite to track engagement and clickthroughs.
You can add an image.
Also, remember that you can schedule posts with Hootsuite. A great feature in scheduling is the auto schedule which allows Hootsuite to pick the best time to send out your message. Alternatively, you can select the specific day and time you want to send out the message.
Here’s an example of how the Dashboard looks like when you connect to one of your social network. For this example, I connected to my Twitter account and then I added 3 streams.
One is the home feed where I see all the people I’ve followed and what they are tweeting.
The other stream is for people who have mentioned me.
And the other stream is for all the tweets I’ve sent.
you can repeat this process and add all the networks you want; Hootsuite free allows you to add 20 different tabs and 10 different streams per tab.
you can reply, retweet, edit, direct message, like, and comment to posts from the streams
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On the left navigation you will find analytics.
This is where you will be able to analyze your social media efforts.
The Hootsuite analytics tools will help you track and measure click-through and engagement.
You can use the pre-made templates created by Hootsuite to help you get started.
They have Twitter Profile Overview report, Facebook page overview report, and even an ow.ly click summary report. You will see graphs, where clicks came from, top referrers, popular links and posts.
You can print reports
Hootsuite not only allows you to communicate with your online community, it also can help you listen to them.
You can create a new tab called listening. Use it to monitor specific keywords, hashtags, brand mentions, and what your online community is up to.
You can add a stream for all the social networks you want to mention and you can use Search, Keyword, or Lists to create the streams. You can also filter with Geo Code to reduce the noise.
What if you want to monitor other social networks like YouTube or Instagram?
Another powerful feature in HootSuite is the App Directory. You can get to it from your navigation
It lists over 100 apps you can use from. Some free and some paid but majority is free. These apps will help you expand your reach.
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