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Agency
Trading Desks
Agencies
A
D
V
E
R
T
I
S
E
R
S
DSPs
Exchanges
Ad Networks
Horizontal
Sharing Data /
Social Tools
Video / Rich Media
SSPs
Vertical / Custom
Creative
Optimization
Media Planning
and Attribution
DMPs and Data
Aggregators
Publisher
Tools
Targeted Networks / AMPs
Performance
P
U
B
L
I
S
H
E
R
S
Ad Servers
Retargeting
Measurement
and Analytics
Ad Servers
Data Suppliers
Mobile
Verification /
Privacy
Media Mgmt Systems
Denotes acquired company
Ad Operations
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A
U
D
I
E
N
C
E