Example Graphic Design selection criteria questions and Online Designer Identity. How to build a Style Guide from your Online Designer Identity.

1. Selection Criteria Examples
• A Degree in Graphic Design and/or equivalent
level of knowledge gained through experience
• Experience in producing printed material such
as books, fliers, newsletters and folders
• Extensive experience in the use of graphics
programs such as InDesign, PhotoShop and
Illustrator and a thorough understanding of
the print process

2. Selection Criteria Examples
• Experience working in a commercial
graphic environment
• Demonstrated ability to work as
part of a team of professionals
• Sound time management abilities
to meet pressing deadlines

3. Selection Criteria Examples
• Experience implementing quality
assurance procedures
• An understanding of marketing principles
• Well developed written and
verbal communication skills

4. Selection Criteria Examples
• Knowledge of and ability to apply
equal opportunity principles
• Knowledge of and ability to apply
occupational health and safety principles

5. Example Designer Identity
• I’m an Illustrator, with quite a shiny, clean style
who likes to show some quirkiness & humour
• I’m looking primarily to connect with other
like-minded illustrators
• Secondarily I’d like to learn new techniques,
and contribute what I learn back to others

7. Portfolio + Blog

8. Connect Online Identity

9. Post client work-in-progress
+ connect with peers

10. Post personal illustrations
+ connect with peers

11. Share links to illustrations
+ connect with peers

12. Updates on my progress
+ Like others’ works I admire
+ solicit feedback

13. My online Resumé

14. Designer Identity Style Guide
• Avatars
• Logo
• Backgrounds
• Colour Scheme
• Fonts
• User Names / Domain Name(s)
• Publishing Schedule
• Voice

15. Avatar, bg, logo, portfolio pieces
Avatar, bg, bio, colours, fonts
Avatar, bio, skills
Avatar, bg, bio, colours
Profile picture, description, etc.

16. • Avatar 160 x 160px
• Bio 160 characters max.
• 10 skills max.
• Avatar 2Mb max.
• bg 1252 x 626px / 5Mb
• Bio 160 characters max.
• background colour, link colour
(with white or black)

17. Designer Identity Style Guide
• Consistency of brand across sites
• Consistency of voice/tone
• Cohesiveness of strategy
• Design and rationale of style guide
• Actual portfolio web site