3. Goodwill is the extra value attached to the business over and above the
intrinsic value of its net assets. In other words, it is the value of
reputation or good name of the business.
MEANING
4.
5. ๏Goodwill is an intangible asset
๏ Goodwill is reputation earned by the firm.
๏Goodwill is a real asset but not a fictitious asset
๏Goodwill always exist with business but it cannot exist by itself
๏Goodwill is subject to fluctuations
Features of Goodwill
6. Factors Determining the Value of Goodwill
Location Factor
Time Factor
Nature of Business
Efficiency of
Management
Past profits of a
business
Stability of a business
Future prospects of a
business
Other factors