cross-cultural communication Management education and research institute

3. INTERCULTURAL COMMUNICATION IS THE PROCESS OF
SENDING AND RECEIVING MESSAGES BETWEEN
PEOPLE WHOSE CULTURAL BACKGROUND COULD LEAD
THEM TO INTERPRET VERBAL AND NON-VERBAL SIGNS
DIFFERENTLY .

5. • Business opportunities
• Job opportunities
• Improves the contribution of employees in a
diverse workforce
• Sharing of views and ideas
• Talent improvisation
• An understanding of diverse market

6. 1. ENTHNOCENTRISM : Inability to accept another cultures world view.
Ex: “ my way is the best way.’’
2. DISCRIMINATION : Treatment to an individual due to minority
status, actual & perceived . Ex: “ we just aren’t equipped to serve
people like that .’’
3. STEREOTYPING : Generalizing about a person . Ex: “she’s like that
….because she is Asian.’’
4. CULTURAL BLINDNEES : Differences are ignored proceeds though
difference did not exist. Ex: there is no need to worry about a person
culture.
5. CULTURAL IMPOSITION : Belief that everyone should conform to
majority . Ex: “ we know what’s best for you , if you don’t like it you
can go elsewhere.’’
6. TONE DIFFERENCE : Formal tone change becomes embarrassing &
off- putting in some culture.

7. 1. Overcome ethnocentrism
2. Recognize cultural variation
3. Learn about cultural
4. Remove language barrier
5. Help other adapt to our culture
6. Write & speak clearly
7. Improve communication skill
8. Listen carefully
9. Respect style preferences

8. 1. Slow down
2. Avoid negative questions
3. Separate question
4. Take turns
5. Write it down
6. Be supportive
7. Check meaning
8. Avoid slang
9. Maintain etiquette