2. Instagram Novotel Daegu
SMART Objectives:
1) + 300 followers (currently 60 followers)
2) Repost 30 pictures involving the hotel and Daegu
3) Achieve average ‘like’ score of 15/post
4) Hold 1 Event and have 90+ partakers.
Action plan
• Sharing Photos/videos every day
• Liking Daegu related picture
• Engage Customers
Deadline
• 2015/12/10
3. Instagram Event
• Like & Share event.
• Using a hash tag to monitor the entries & gain recognition
• Increases Instagram status by being noticeable and interactive.
4. Result & Breakdown
Expected Results
• Gain 100 followers
• 20 likes average/post.
• Gain a new audience (young professionals who use Instagram).
Distribution channel: Cost 0
Social Media (FB,Instagram,Twitter), Front desk stand, bar stand,
restaurant stand, Website (ambatel.com)
Prize: 2 possibilities
1) Room voucher
2) Dinner voucher for 2