2. Overview
With its timeless exterior and revolutionary interior, the Gear S3
is the smartwatch for the discerning professional.
As soon as you try the Gear S3 on, you will appreciate its true
value. The Gear S3 truly speaks for itself.
Experience more than a watch with the Gear S3.
Go Beyond
the Traditional Watch
3. USP 1
Timeless Design
USP 3
Safety & Security
USP 2
Standalone Freedom
• Versatile built-in speaker
• Built-in GPS
• Worry-free water resistance
• Outdoor activity info
• Long-lasting battery
• Quick and simple SOS
messages
• Location tracking with built-
in GPS
Key USPs
• Refined craftsmanship
• Always-on watchface
• Stylish changeable bands
4. USP 1
The Gear S3 infuses the best aspects of classic watch
design into a modern smartwatch. Just one look at
the Gear S3 is all you need to appreciate its stunning
design. Its comfortable strap, stunning bezel, and
crisp watch face combine to make a sleek and
sophisticated smartwatch.
• Refined craftsmanship: Explore with Elegance
• Refined craftsmanship: Traditional Styling
• Always-on Watchface
• Stylish changeable bands
Timeless Design
5. USP 1 Timeless Design
A robust watch which is perfect for your adventures
The Gear S3 frontier combines elegance and durability. Made with stainless
steel alloy 316L, it features a striking watch face which is set deeper than the
bezel to protect it from unexpected external shocks.
Refined craftsmanship: Explore with Elegance
ELEVATION
AROUND THE FACE
ACCENTUATED
BUTTONS
LASER MARKED
INDEX &FINISH
GORILLA GLASS
SR+
ACTIVE SILICON
BAND
The Gear S3 frontier’s knurled bezel has a
laser marked finish to not only highlight the
fine design but also improve usability, while
the accentuated buttons add to its
convenience. With its strong, tempered
finish, the Gear S3 frontier is perfect for
exploring.
• Elegant yet durable design
• Sturdy design with a stunning knurled
bezel
6. USP 1 Timeless Design
• Fusion of classic style and modern features
• Durable design with a high-quality finish
Refined craftsmanship: Traditional Styling
LASER MARKED
INDEX
SUNRAY BRUSH
FINISH
TRADITIONAL STYLE
CROWNS
GORILLA GLASS SR+
Feel like you are using a traditional watch
CLASSIC LEATHER BAND
The Gear S3 classic offers vintage design
with modern features. Its index is crafted
using a laser marking technique for an
exquisite finish and is surrounded by a
stunning sunray brush bezel. The two
traditional-style crowns fuse effortlessly
with the body to complete the classic
design. The Gear S3 classic is also highly
durable as it is made from stainless steel
alloy 316L and has a tempered finish, so
you can enjoy peace of mind.
7. Stainless steel 316L case
• The case is made from a
highly durable material
which is commonly used
in watches.
Sunray brush finish
• Applied to the bezel, this
premium finish is inspired
by the sun’s rays.
Gorilla Glass SR+
• This new type of glass for
wearable devices has a
high scratch resistance. It
is similar to sapphire but
thinner.
Tempered leather strap
• This strap is incredibly
soft to ensure a
comfortable fit.
Active silicon band
• The minute groove
pattern on the inside of
the strap repels water
droplets and other
particles.
Laser marked index
• This semi-permanent
index is created with a
laser.
USP 1 Timeless Design
8. The crisp, full color Always-on Watchface is almost indistinguishable from
a traditional watch face
The Gear S3 takes screen quality to the next level.
Its Always-on Watchface, featuring 16M colors, uses anti-aliasing to ensure
a crisp clock image. An active second hand has also been added to further
the sense of realism.
Always-on Watchface
USP 1 Timeless Design
NORMAL WATCH FACE AOD
• Always-on Watchface with 16M
Colors
• Active seconds hand for active
sense of realism
The Gear S3 is ideal for those who crave
the design of a classic watch combined
with the modern features of a
smartwatch.
9. Change your watch bands to match your look
Find the perfect Gear S3 band to match your style. The
Gear S3 supports all standard 22 mm watch bands so you
can attach any traditional watch band, as well as the
dedicated bands. The band lever makes it quick and easy
to change bands too. In addition to the provided band,
you can choose from four different Samsung bands in
various colors which have different characteristics.
• Various bands to match your
own style
• Each band has distinct
characteristics
Stylish Changeable Bands
USP 1 Timeless Design
*Additional bands sold separately.
10. USP 2
The Gear S3 has a built-in speaker so you can make and receive calls without a
smartphone. With support for Samsung Pay and the long-lasting battery,
convenience is at the core of Gear S3’s design. It is also ideal for outdoor activities
water and dust resistant design and advanced fitness tracking features.
• Versatile built-in speaker
• Built-in GPS
• Worry-free water resistance
• Outdoor activity info
• Long-lasting battery
Standalone Freedom
11. USP 2 Standalone freedom
Versatile Built-in Speaker
• Convenient calls with the built-in speaker
• Listen to songs through the standalone
music player
Make calls freely on your wrist
Let the Gear S3 be your smartphone. Its built-in speaker enables you to make and receive phone calls without picking up
your smartphone.
You can also listen to your favorite songs through the standalone music player.
12. USP 2 Standalone freedom
Stay on a map
You will never get lost again with the Gear S3. Its built-in GPS allows you to find optimized hiking routes,
calculate the distance to the hole on the green, and even find the best places to eat in your local area. It
also makes it easy to call a cab in unfamiliar places as you can send your real-time location to the driver.
Built-in GPS
13. USP 2 Standalone freedom
Worry-free
Water
Resistance
Set your mind at ease wherever you go with your Gear S3
Enjoy worry-free usage wherever you are with the Gear S3. It is IP68-rated for water and dust
resistance, so you can even use it in the rain or by a swimming pool. Additionally, the Gear S3
Frontier offers military-grade durability, so it can endure high and low temperatures and still
function correctly.
• IP68 ratings for outdoor activities
• Frontier is Compliant with US military equipment standard MIL-STD-810G
14. ALTIMETER
Various sensors help you stay one step ahead
You can access a world of information from your Gear S3. When you are enjoying outdoor activities such as hiking or camping,
its important to keep track of the weather. The Gear S3’s barometer monitors the air pressure and informs you of any
expected (or unexpected) changes in detail so that you can tailor your plans accordingly. It also has an altimeter and
speedometer so you can check your current altitude and speed respectively.
• Keep track of your surroundings with the
barometer, altimeter and speedometer
USP 2 Standalone freedom
Outdoor Activity Info
BAROMETERSPEEDOMETER
15. • Enlarged 380 mAh battery lasts 3 to 4 days
• Check the time with low battery
WATCH FACE IS
DISPLAYED
POWER-OFF WATCH
ENABLED
The Gear S3 offers extended usage. Its larger 380 mAh battery ensures the Gear S3 lasts between 3 to 4 days on
average, so you don’t have to worry about charging it every night. When you do have to charge it, you can do so for
just 15 minutes to benefit from 10 hours of usage time. If the battery falls below 5%, Power-off Watch is
automatically enabled. This mode disables all of the Gear S3’s features, expect for the clock, so you can still check
the time for the time for the following 10 hours* without charging your Gear S3.
USP 2 Standalone freedom
Long-Lasting Battery
POWER-OFF WATCH
LONG BATTERY LIFE
*Based on internal Samsung tests.
16. USP 3
When you are in an emergency situation, you can easily send SOS messages by
just pressing the Home key three times. Immediately after the SOS message is
sent, your location is provided to your contacts, while your medical information
is always available to your rescuer. Furthermore, leading security firms will also
be alerted to your situation when you send an SOS message, so you can be sure
you will be safe with the Gear S3.
• Quick and simple SOS messages
• Location tracking with built-in GPS
Safety & Security
17. USP 3 Safety & Security
If you are in an emergency situation, it is quick and easy to send SOS messages with the Gear S3. Simply press the Home key three times
from any screen to send a clear and concise SOS message to your contacts. It also supports SOScalls, which are ideal for situations when
you need to be silent as they mute all sounds from the Gear S3* while allowing the receiver to hear the ambient sound around you. This
makes it much easier for them to determine your situation and exact location.
Quick and Simple SOS Messages
Get help quickly with SOS messages
* During an SOS call, the volume level of the Gear S3 is automatically set to 1.
** Before using SOS messages and calls, you must preset you emergency contacts details in Gear Manager
• Send SOS messages by triple-
pressing the Home key
• SOS calls help the receiver
determine your situation and
location
18. SENDER RECEIVER
MEDICAL
INFORMATION
USP 3 Safety & Security
Provide your location and basic medical information of you to rescuers in an emergency
Location Tracking with built-in GPS
You can easily alert others that you are in an emergency situation with your
Gear S3. A clear and short SOS message which includes your location can be
sent to your designated contacts so they can come to your aid. Responders
can use their smartphone to track your location on a map in real time*.
Furthermore, your medical information, such as any allergies you may have
and your blood type, can be made available to your rescuers to prevent
misdiagnosis.
*Location tracking is powered by Glympse (Glympse app not required).
• Real-time location tracking with the built-in GPS
• Accurate medical information for prompt and proper first aid
19. UNBOXING
CAROUSELS
MCANVAS
VIDEOS
APP OF THE WEEK
CONTENT STORIES
Marketing Calendar
LAUNCH 10TH JAN
ACTION JAN FEB MAR
TV
COMMUNICATE DESIGN & LIFESTYLE
DIGITAL
PRODUCTINTRIGUE & INFO
OOH
PRINT
MASS PRODUCTAWARENESS
DESIGN STORY HOW TO VIDEOS
SUSTENANCE
IMPACT PHASE – FIRST 3 WEEKS
PHONE+ CREATIVE WITH S7
EDGE
TIMS PLAN WITH WATCH IMAGERY KEY VISUAL
TOP CITIES
100CC FRONT PAGE
3 ROUNDS
Print Key Visual
21. Holistic workout data encourages you to achieve your fitness goals
Keep track of your workouts with Gear S3. It automatically recognizes your activity so that you don’t need to set the device
before you start to exercise. Once you begin your workout, the Gear S3 monitors your fitness data including the distance and
duration, as well as tracking the number of reps you complete for exercises such as crunches and squats. You can also share
your workout records on Facebook and compete against your friends in a 1:1 Steps Challenge if you are looking for extra
motivation to get fit. Furthermore, the
Smart Inactive Alarm will suggest specific postures and exercises when you have been sitting down for too long to help you
stay in shape.
• Automatic activity recognition
• Share workout records online
• Inactive Alarm Suggest you more specific action
Additional Benefits
Advanced Fitness Tracking
*Auto detection is possible after more than 10 minutes of exercise.
Activity Type Auto detection* Rep count
Running O
Walking O
Cycling O
Elliptical O
Rowing Machine O
Lunges O
Crunches O
Squats O
22. Sending voice recording message
Additional Benefits
Convenient Voice Input for More Freedom
Let the Gear S3 be your personal assistant
Enjoy the freedom of hands-free controls with the Gear S3. You can compile to-do lists and set reminders quickly and easily with
voice commands so you will never miss an important meeting again. Replying to text messages has never been easier either. Simply
speak into the built-in microphone and choose whether to send the message as an audio or text message.
• Use voice commands to make to-do lists and set reminders
• Speak into the built-in microphone to compile messages
. . . . .
23. Additional Benefits
Reply text messages right on your wrist
Quickly send text messages with the Gear S3. You can write directly on the screen with your finger and the Gear S3 will
convert it into digital text. The writing process is incredibly smooth as you can keep writing over previous letter even if they
haven’t been converted into digital text yet. When replying to messages, you can use the bezel to select a suitable “smart
reply” including a date or location based on the content of the message you received. It is easy to personalize your messages
with simple drawings and various emoticons.
• Write text messages with your finger
• Personalize messages with drawings and emoticons
• Send smart replies
Various Messaging Inputs
24. ROTATE CW=SWIPE RIGHT ROTATE CCW=SWIPE LEFT
•Accept call
•Dismiss alarm/timer/schedule
•Reject call
•Snooze alarm/timer/schedule
Enhanced
Usability
Additional Benefits
Take control with the advanced bezel UX
Enjoy advanced functionality with Gear S3’s improved bezel. You can now quickly
respond to calls, alarms and notifications by simply rotating the bezel left or right, so
you can easily control your Gear S3 even with wet hands or while wearing gloves.
• Improved bezel for simple and fast
controls
25. DOWNLOAD APPTAP INSTALL DOWNLOAD COMPLETED
Direct App
Downloads
Additional Benefits
Quick and easy app downloads with the Gear S3
You don’t need your smartphone to download apps for your Gear S3. Simply visit Galaxy
Apps from the Apps screen and download apps and watch faces directly from your Gear
S3. Now you can customize your Gear S3 quickly and easily.
GO TO GALAXY APPS
26. User Scenario
Assembling Furniture
While I was assembling furniture
with my gloves on, I received a call
from my wife.
I simply turned the bezel on my Gear
S3 to answer the call without having to
take off my gloves. I could then talk to
her using the built-in speaker and
microphone.
After I hung up, I added a
reminder using voice
commands to pick her up
from work.
27. User Scenario
A Round of Golf
I went out to play golf with my co-
workers. Using the Golf Navi app on my
Gear S3, I was able to determine my exact
location on the golf course with the
standalone GPS.
After I made a nice tee shot, the Golf Navi
app automatically calculated the
estimated distance to the hole – just like a
caddy.
I then checked the weather using the
Gear S3’s barometer and found that
the weather was set to take a change
for the worse. Me and my friends
decided to go back to the clubhouse
and soon it began to rain.
*Golf Navi app is available on Galaxy apps. In some country, Golf Navi app is sold as a paid app
28. User Scenario
Cycling to Work
I cycle to work every day and usually listen to
music during my commute.
I got a call while I was riding my bike one day so I simply
rotated the bezel on my Gear S3 to answer the call.
After I arrived at the office, I checked the S Health app on my
Gear S3 to find out how many calories I burned during my bike
ride.
29. In-Box Item
TRAVEL ADAPTER QSG
Accessories
WIRELESS CHARGING DOCK
EP-YO760
* BIGGER THAN THE GEAR S2 VERSION
*THE LARGE BAND IS ATTACHED TO THE GEAR S3 BY DEFAULT.
GEAR S3
FRONTIER
GEAR S3
CLASSIC
ACTIVE SILICON BAND
(BLACK, SMALL)
CLASSIC LEATHER BAND
(BLACK, SMALL)
30. LASER MARKED INDEX
46MMDIAMETER
FULL COLOR ALWAYS ON WATCH FACE
SOFT TOUCH FINISHED SILICON STRAP
3D TEXTURED POLY URETHANE BUTTON WITH
STAINLESS STEEL HOUSING
STAINLESS STEEL 316L CASE
WEIGHT : 62G
BATTERY : TYPICAL USAGE 3-
4DAYS(TBD)
Specifications – Gear S3 Frontier
ɢ.3˞SUPER AMOLED CIRCULAR DISPLAY
24 DETENT BEZEL INTERFACE
31. LASER MARKED INDEX
24 DETENT
BEZEL INTERFACE
ɢ.3˞SUPER AMOLED
CIRCULAR DISPLAY
STAINLESS STEEL CLASSIC STYLE CROWN
FULL COLOR ALWAYS ON WATCH FACE
TEMPERED GENUINE LEATHER STRAP
STAINLESS STEEL 316L CASE
WEIGHT : 57G
BATTERY : TYPICAL USAGE 3-
4DAYS(TBD)
Specifications – Gear S3 Classic
32. CATEGORY GEAR S3
FRONTIER (BT) CLASSIC (BT)
OS TIZEN BASED WEARABLE OS 2.3.1
SIZE 46 X 49 X 12.9 MM (62 G, WITHOUT BANDS) 46 X 49 X 12.9 MM (57 G, WITHOUT BANDS)
CHIPSET EXYNOS7270 (JAVA-W), DUAL 1.0GHZ
DISPLAY 1.3”ˋ33 MMˌ 360 X 360 FULL COLOR AOD,
GORILLA GLASS SR+
MEMORY 768 MB + 4 GB
CONNECTIVITY BT4.2, WI-FI B/G/N, NFC, MST
GPS/GLONASS
SENSOR ACCELEROMETER, GYRO, BAROMETER, HRM, AMBIENT LIGHT
BATTERY 380 MAH (3~4 DAYS)
CHARGE WIRELESS CHARGING (WPC INDUCTIVE)
DURABILITY IP68 + MIL-STD-810G(FRONTIERONLY)
ETC MIC, SPK, LINEAR MOTOR
Specifications
