1. Differentiate | Maximize | Accelerate
Sarabjeet Khurana
Director – Website Security Solutions (SE ASIA / India & SAARC)
1

2. “ Work hard, but make time for
yourself, your love, family &
friends... Nobody remembers
Powerpoint presentations on
your funeral  ”
2

3. What should be the ultimate Dream and Vision of
any Business ?
Customer Success

4. Differentiate . . .
Your business/offerings from your competition
Maximize . . .
The Value for your customers for them to succeed
Accelerate . . .
Your business growth and profits

5. SSL is to websites today, what
anti-virus was to desktop
computers 5 years ago….
It’s the foundation
But we need more!!

6. What are the key Goals/Challenges of any online
business ?
Drive More Protect Reduce Risk
Customers To Customers Data Exposure
their Site and and Corporate
Increase Data
Transactions
From the Site

7. What Stops online businesses to achieve goals ?
Spyware Scams
Viruses Pharming
Fraud Phishing
Identity Theft
Trojan Horses
7

8. What may happen if the problem is not solved ?
BUSINESS LOSS
8

9. “ IT TAKES 20 YEARS
TO BUILD A REPUTATION
AND
5 MINUTES
TO RUIN IT. ”
– WARREN BUFFETT
9
Leveraging The Symantec Brand

10. What is in it for you ?
•Web hosts
•Domain registrars
•Security products/solutions providers
•Technology / SaaS service providers
•Web design and development
•Cloud / Managed Security
•ISPs / Telco
10

11. What is the opportunity ?
• Applications Using SSL Are Growing
• Secure Browser to Server or Server to Server
communications
• eCommerce sites
• Banking applications
• User/Member login /Sign-up pages
• Content Delivery
• VPN access
• Web access to email
• Intranets
• Development or test environments
11

12. SSL Multi Brand Strategy
PREMIUM Comprehensive Website
Security Solution
HIGH VALUE SSL
COMMODITY SSL

13. Brand profile: Attitudes
Attitude about value Attitude about price
Wants the best brand and the Price
best product features. tolerant
Willing to pay more for the best Price
quality product, but does not need all accommodating
of the features
Wants a credible provider who Price
delivers SSL inexpensively, quickly sensitive
and easily
Wants encryption as inexpensively Price
as possible. obsessive

14. Brand profile: Product scope, customers and usage
Product Scope Customer Type Usage Scenario
Premium product with Banking, financial, Sites needing to establish trust,
enhanced product insurance, login pages, e-commerce,
features e-commerce, multiple servers and Web sites,
healthcare sites with sensitive information
High-quality, Education, public Basic Web sites, login pages,
better-than- sector, non-profits, e-commerce, multiple servers
basic SSL retail, open source and Web sites
Best-of-basic SSL Education, public Initial and basic Web sites, login
sector, healthcare, pages, e-commerce, multiple
manufacturing servers . eMail servers
Basic SSL Web developers Internal Web sites, intranets,
testing and staging servers

15. Website Security Partner Program
VeriSign.com GeoTrust Thawte RapidSSL
ALL BRANDS
ONE PROGRAM
http://go.symantec.com/wspp
15

16. Bottom-line…
• It’s easy to Sell SSL - Best of Breed Solution !
• Bundle / Package / Up-sell / Expand deal size
• An SSL/Trust Seal for every customer
• Deliver more value to your customers
• Ensure recurring revenue / Increase customer
stickiness
•MAKE MORE MONEY !!!
16

18. VeriSign, Symantec and Norton
Together, Symantec, Norton, and VeriSign Authentication
The VeriSign check mark leading source of trust online.
form the is the most
recognized trust mark on the Internet.
Symantec has supercharged the brand
value of is automatically updated, the
When it the check mark:
Norton Secured Seal will be displayed:
• Symantec Norton protects over a billion
• systems and users worldwide.
Over 500 million views a day.
• Norton 170 countriesused by 135 million
In over products are worldwide.
people worldwide and ship on 60% of
• In search results on enabled browsers
Windows-based consumer PCs.
as well as partner shopping sites.
Most recognized trust mark in the world
18