For the complete report, get in touch with us at : info@netscribes.com Sterimed Medical Devices Pvt. Ltd. is headquartered in New Delhi and manufactures Medical Disposables and Surgical Devices in the domains of Urology, Anaesthesia, Gynaecology / Paediatric, Gastro - Entrology, General Surgery, Transfusion, Pathology Lab and Rubber Products and H.I.V Kit The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Key Products and Services of the company describe the rationale of how it creates, delivers, and captures value through its products and services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers along with key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2008-11. Industry Analysis provides top level understanding of the Medical Equipment sector in India with special reference to Surgical Instruments segment. Market size, growth, key segments, growth drivers, import \ export and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such financial performance and service offerings. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

1. Sterimed Medical Devices
Pvt. Ltd.
February 2012

2. Contents
Executive Summary
Factsheet
Offices & Centres
Key Products and Services
Key People
Sterimed Medical Devices SWOT Analysis
Pvt. Ltd. Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Appendix
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3. Executive Summary
• Sterimed Medical Devices Pvt. Ltd. is a manufacturer of D and T. It was founded in the year U and is
Company headquartered in O
Description • Sterimed is a part of Z founded in V. The other companies which are a part of W include Z, C and N
Key Products and • The company operates in segments such as: M, N, B, V, C, X, Z and A and W
Services
• Strength 1 is one of the major strengths of the company; however Weakness 1 is one of the key areas of
concern
SWOT Analysis • The company can reap significant benefits owing to opportunity 1 while Threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
• Sterimed Medical Devices Pvt. Ltd. generated total revenues of INR Q mn in the fiscal year (FY) 20‐‐
registering a y‐o‐y increase of z per cent. The company’s net profit increased by u per cent y‐o‐y reaching
INR D mn in FY 20‐‐
Financial Profile • The financial profile of the company includes the profit and loss a/c, balance sheet and the key ratios
depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's
financial performance
• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per
cent to reach INR B bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as P, Q, R and S
• The Surgical Instruments market in India is estimated at INR A bn in FY 20‐‐ and is expected to grow at a
Industry Analysis
CAGR of x per cent to reach INR B bn by FY 20‐‐
• The key drivers are A, B, C and D
Competitive • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Landscape
3

4. Factsheet
Basic Information Brief Description
Industry ‐ • Sterimed Medical Devices Pvt. Ltd. (Sterimed) is a manufacturer
of H and L
Corporate Address ‐ • Sterimed is a part of O. Y was founded in P. The other companies
which are a part of C include:
 ‐‐
 ‐‐
Tel No. ‐
 ‐‐
• The company operates in segments such as: M, N, B, V, C, X, Z
Website ‐
and A and W
• Sterimed has quality certifications such as:
Year Founded ‐
 ‐‐
 ‐‐
Year of Incorporation ‐  ‐‐
 ‐‐
Ownership ‐ • The company emphasizes on Y. Thus for this reason, the
company has a C with B which develops X and A according to
Revenue ‐ the F
Fiscal Year End ‐
Auditor ‐
Key Competitors: ‐
Brief History
• 20‐‐:
Source:
4

5. Offices & Centres – India
AMP LE
S
Headquarters
Note:
Source:
5

6. Business Model (1/3)
The company offers products such as:
W
•‐ •‐
•‐ •‐
•‐ •‐
•‐ •‐
•‐
R
•‐ •‐
Segments •‐ •‐
•‐ •‐
•‐ •‐
T
•‐
•‐
SAMPLE •‐
•‐
•‐ •‐
•‐ •‐
•‐ •‐
Source:
6

7. Key People
Director Other Key Executives
Mr. X
Age Date of
Director Name Designation
(years) Appointment
Age: ‐‐
Since: ‐‐
Current Position: • ‐‐ ‐‐ ‐‐ ‐‐ ‐‐
Professional History: • ‐‐
Qualification: • ‐‐ ‐‐ ‐‐ ‐‐ ‐‐
Shareholders of the Company Ownership Structure
Name No. of Shares held Total Paid‐up Capital INR W
Total Number of shareholders ‐
‐‐ ‐‐
‐‐ ‐‐ Shareholding Pattern
‐‐ ‐‐
Y
‐‐ ‐‐
SAMPLE ‐‐
‐‐
‐‐
‐‐
z%
Source: Note:
7

8. SWOT Analysis (1/2)
Strengths Weakness
• Strength 1:
• Weakness 1:
• Strength 2:
Internal
Factors
SAMPLE
Source:
8

9. SWOT Analysis (2/2)
Opportunities Threats
• Threat 1:
• Opportunity 1:
• Threat 2:
• Opportunity 2:
External
Factors
SAMPLE
Source:
9

10. Financial Profile
Financial Snapshot Profit & Loss Statement
Total Income
Net Profit/Loss after tax Particulars 2008 2009 2010 2011
INR mn
70 U
Operating
60 ‐ ‐ ‐ ‐
T Income
50
40 Q E
30 Total Income ‐ ‐ ‐ ‐
20
10 I
W R Y Operating
0 ‐ ‐ ‐ ‐
Income
20‐‐ 20‐‐ 20‐‐ 20‐‐
Financial Summary Total
‐ ‐ ‐ ‐
Expenditure
• Analysis point 1
• Analysis point 2
Profit/(Loss)
‐ ‐ ‐ ‐
SAMPLE
• Analysis point 3 before Tax
Profit/(Loss)
‐ ‐ ‐ ‐
after Tax
Source: Note:
10

11. Ratio Analysis
Key Ratios Key Ratio Analysis
y‐o‐y
Particulars change 2011 2010 2009 2008 • Analysis point 1
(2011‐10)
• Analysis point 2
Profitability Ratios
Operating Margin ‐ ‐ ‐ ‐ ‐ • Analysis point 3
Net Margin ‐ ‐ ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐ • Analysis point 4
Return on Equity ‐ ‐ ‐ ‐ ‐
E
Return on Capital Employed ‐ ‐ ‐ ‐ ‐ • Analysis point 5
PL
Return on Working Capital ‐ ‐ ‐ ‐ ‐
• Analysis point 6
AM
Return on Assets ‐ ‐ ‐ ‐ ‐
S
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
Cost Ratios ‐ ‐ ‐ ‐ ‐ • Analysis point 7
Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐ ‐ ‐
Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
Note:
Source: Improved Decline
11

12. Annual Financial Ratios
Profitability Ratios
3.5 12
3.0 10
2.5
8
2.0
6
1.5
1.0 4
0.5 2
0.0 0
2008 2009 2010 2011 2008 2009 2010 2011
120
100
80
SAMPLE 20
15
60 10
40
5
20
0 0
2008 2009 2010 2011 2008 2009 2010 2011
Source:
12

13. Industry Analysis
Medical Equipment Industry – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Medical Equipment market is estimated at INR A bn in FY
20‐‐ and expected to grow at a CAGR of x per cent to reach INR B INR bn
bn by FY 20‐‐
100 G
• This market can be classified into segments such as C, D, E and F x% F
• Indian medical equipment market imports y per cent of its 80 E
medical equipments from countries such as M, N, O, P D
60 C
B
• Major trends observed in the medical equipment market are:
A
 40
LE
Trend 1
 Trend 2
 Trend 3 20


Trend 4
M
Trend 5
P
• Some of the key drivers of the medical equipment market are:
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
SA
 Driver 1
 Driver 2
 Driver 3
Market Segmentation (FY 20‐‐)
 Driver 4
 Driver 5 a%
• Some of the Government initiatives towards the Medical d%
equipment market were: M
 Point 1 N
 Point 2 O
b% P
c%
Source:
13

14. Industry Analysis
Surgical Instruments Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
• The Surgical Instruments market in India is estimated at INR A bn INR bn
25 U
in FY 20‐‐ and is expected to grow at a CAGR of x per cent to x%
20 T
reach INR B bn by FY 20— S
15 R
Q
P
10
• Surgical Instruments is a part of the X
5
0
• Some of the key drivers of the surgical instruments market are:
E
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e
PL
 ‐‐ Import ‐ Export Pattern of Major Surgical
AM
Instruments
 ‐‐
 ‐‐
 ‐‐
S INR mn
3,000
2,000
A
B
C
D
E
Imports
F
G
Exports
H
• Some of the major trends are: 1,000
 A 0
20-- 20-- 20-- 20--
12%
 B HS Code 49%
HS Code Description
‐‐ ‐‐
 C ‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
Source:
14

15. Competitive Landscape (1/2)
Company Name Description
Company 1 • ‐‐
• ‐‐
• ‐‐
Company 2  ‐‐
 ‐‐
 ‐‐
E
 ‐‐
S AMPL
Source:
15

16. Competitive Landscape (2/2)
Competitive Scenario
Company
Name Company A Company B Company C
Financial Information (INR mn – FY 2010)
Total Revenue ‐ ‐ ‐
Net
Profit/(loss) ‐ ‐ ‐
Major Market Segmentation (Surgical Instruments)
Surgical
Instruments
Sutures
Suture   
Needles
Cannulas   
Forceps   
Scissors   
Retractors   
SAMPLE
Catheters   
 
Blades 
 
Knives 
Scalpel   
Source: H: High; L: Low; M: Medium  Offered  Not Offered
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17. Competitive Benchmarking (1/4)
Key Financial Ratios – FY 2010 (1/2) Sterimed vs Amigo
% W Z
8 F
G • Analysis point 1
6
4 • Analysis point 2
S D
2 • Analysis point 3
0
A B
% O P
40 J K
30 • Analysis point 4
20
H L • Analysis point 5
10
0 • Analysis point 6
SAMPLE
A B
% M
V N
100
• Analysis point 7
50
• Analysis point 8
0
A B
Source:
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18. Thank you for the attention
Sterimed Medical Devices Pvt. Ltd. is a part of Netscribes’ Healthcare Company Profile
Series.
For more detailed information or customized research requirements please contact:
Jitendra Punjabi
Phone: +91 33 4064 6215
E‐Mail: jitendra.punjabi@netscribes.com
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