For the complete report, get in touch with us at: info@netscribes.com The Modular Kitchen Market is expected to witness strong growth. Many international players are entering the Indian market and large numbers of joint ventures are taking place. The report provides a brief overview of the market including the estimated market size, growth rate. An analysis of drivers reveals that growth in organized retail, rise in housing projects, changing demographics structure and need for customized kitchen is driving growth in this sector. The key challenges identified are high prices of branded modular kitchen and low replacement demand. The report discusses the current market trends including entry of international players into the market, players forming joint ventures and collaborations and increase in private equity investments and acquisitions. The report profiles the major domestic and international players and includes their business highlights, financials and expansion plans.

1. Modular Kitchen Market – India
July 2010

2. Executive Summary
Modular Kitchen market is an emerging sector with tremendous growth potential
Largely unorganized with the presence of local and small players
Market
Market is mostly focussed on the urban areas of India owing to the consumer lifestyle
E
Drivers: Challenges:
Drivers &
PL
– Increasing housing projects
– Growth in organized retail
– High prices of branded modular
kitchens
Challenges
M
– Changing demographic structure and
A
need for customized kitchens
S
– Low replacement demand
Entry of international players
Players are forming joint ventures and collaborations
Trends
Increase in private equity investments and acquisitions
Players in the modular kitchen market include domestic and international players
Competition Domestic players include Company 1, Company 2, Company 3
International players include Company 4, Company 5, Company 6
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 3

4. Modular kitchen market in India is at a nascent stage with
strong growth prospects
Overview Market Size & Growth
• Modular kitchen market in India is still at a nascent INR bn
stage but has tremendous growth potential +c% d
50
E
Market has been witnessing a growth rate of c% YoY
L
40 a
• It is largely unorganized with the presence of local
and small players
MP
Unorganized market includes carpenters making self-
designed kitchens based upon the requirements of the
30
20
10
households
• Modular kitchens are customized based on the
requirements of the consumer SA
Based on the need of the consumer, it can be set up with
0
2008
Organized v/s Unorganized
2009
various accessories like chimney, burner etc.
Organized
• Modular kitchen accounts for b% of the furniture and Unorganized
fittings industry e%
• Products in this market are largely focussed towards
establishments in urban India
f%
Source:
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 4

5. Drivers & Challenges – Summary
Challenges
High priced of branded modular
Drivers kitchens
Increasing housing projects Low replacement demand
Growth in organized retail
Changing demographic structure and
need for customized kitchens
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 5

6. Trends – Summary
Entry of international
players
Key
Trends
Increase in private equity
Players are forming joint
investments and
ventures and collaborations
acquisitions
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 6

7. International Players in the Market (1/3)
Players Business Profile
Company 2 • In YR--, the company was established in City 2 and began operations in India in YR--
• In India, it is headquartered in City 3
• In YR--, the company introduced a range of metallic furniture in wood finish in State 3
Company 3 • Company 3 is an I based modular kitchen company
LE
• In India it has g outlets including one in City 4, two in City 5
• It constructs h modular kitchens per day
P
• The product portfolio consists of j options in terms of design, materials, colours and layouts.
The modular kitchens are priced at INR k mn and onwards
Future Plans
M
Company 4 A
• The Company plans to open l outlets in the metros and mini metros across India by YR--
S
• This L based Company is a manufacturer of modular kitchens
• It has entered into an exclusive distribution agreement with Company 5, which has m
showrooms for the sale of kitchen gallery products across the country
• Ewe has two stores in India, one each in City 6 and City 7
• The products are priced between INR n mn and INR o mn
Future Plans
• The company plans to open stores in City 8, City 9 and other major cities by YR--
• It plans to capture q% of the organized modular kitchen market
Source: SAMPLE
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 7

8. Thank you for the attention
The Modular Kitchen Market report is part of Research on India’s Consumer Durables Industry
Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
Phone: +91 96191 00122 Phone: +91 98303 09715
E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
MODULAR KITCHEN MARKET IN INDIA 2010. PPT 8