This report provides an in-depth understanding of how consumers behaved over Christmas 2012: what did they buy, why did they buy it and where did they shop, are all examined. https://www.reportscorner.com/reports/15336/UK-Retail-Occasions:-Christmas-2012/

1. Reports Corner
UK Retail Occasions: Christmas 2012
RC

2. Description
This report provides an in-depth understanding of how
consumers behaved over Christmas 2012: what did they buy, why
did they buy it and where did they shop, are all examined.
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3. Brief Summary
Product Synopsis
This report provides an in-depth understanding of how
consumers behaved over Christmas 2012: what did they buy, why
did they buy it and where did they shop, are all examined. In
addition, the report examines people's opinions of retailers and of
the Christmas period itself. The report is driven by unique
consumer data and interviews.
Introduction and Landscape
Conlumino's Retail Occasions series helps you to understand
how consumers are shopping across the various events and
occasions in the retail calendar. For each occasion we analyze the
results of a large consumer survey to understand what's
happening and what it means for you.
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4. Brief Summary
Key Market Issues
1. Understand what's being purchased
We explore what products people are purchasing for each of the
key occasions and analyze the penetration rates for key
categories. A wide range of products are covered including food,
gifts, clothing and goods for the home.
2. Understand where it's being purchased
We monitor which retailers consumers have visited for each of the
occasions, what they have used those retailers for and what they
thought of them. We analyze retailer customer share both overall
and by product category.
3. Explore what's being spent
We examine how much people are spending and intend to spend
across the various categories and products and how this differs
to previous years. We also look at total household budgets for the
various occasions.
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5. Brief Summary
4. Understand how people are celebrating
We take a broad look at what people are doing for the various
occasions, how they intend to celebrate them and how these
things are influencing and affecting their retail and buying
behavior.
5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a
breakdown by key demographics as well as by region. On a
bespoke basis we can also isolate and explore specific consumer
segmentations.
Key Highlights
CHRISTMAS NOT IMMUNE TO WIDER ECONOMIC PROBLEMS
While a slightly higher proportion of consumers said that they
spent more this Christmas compared to the year previous, in the
context of rising inflation - particularly in food - the overall picture
was much less rosy - with volumes in decline.
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6. Brief Summary
Although consumers do prioritize Christmas to a much larger
extent than other occasions, there has been an increasing
tendency to reduce the more wasteful aspects of spending.
EVOLVING VALUE EXPECTATIONS IN FOOD
Running in parallel to a rising focus on price, which is driving
higher promiscuity among consumers, has been evolving value
expectations. The importance of quality holds marked importance
at Christmas. Against this backdrop, private label has come to
represent a key differentiator among the major grocers,
particularly considering the majority now operate a form of
branded price matching.
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7. Brief Summary
INSPIRATION AND IDEAS IN GIFTING
With money tighter than ever, consumers are keen that the gifts
they buy are of value to recipients. As many people now own most
of the things they want, selecting good gifts has inevitably
become more difficult. Retailers should aim to provide consumers
with ideas and inspiration on websites, in-store and via
catalogues and magazines. This helps to encourage spending and
allows brands to engage with consumers, hopefully stimulating
loyalty in the process.
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8. Table of Contents
1. Overview and summary,
2. Consumer attitudes to Christmas,
3. Detailed data on non-food seasonal purchases,
4. Detailed data on seasonal food purchases,
5. Detailed data on gift purchases,
6. Technical appendix
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9. For more information
For more information please visit our website
https://www.reportscorner.com/reports/15336/UK-Retail-Occasions:-Christmas-2012/
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10. RC
Thank You
Contact us: contact@reportscorner.com
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