This report provides an in-depth examination of the UK retail market for decorative DIY covering market data, key retail players and consumer behavior. https://www.reportscorner.com/reports/15334/The-UK-Decorative-DIY-Market-to-2016/

1. Reports Corner
The UK Decorative DIY Market to 2016
RC

2. Description
This report provides an in-depth examination of the UK retail
market for decorative DIY covering market data, key retail players
and consumer behavior.
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3. Brief Summary
Product Synopsis
This report provides an in-depth examination of the UK retail
market for decorative DIY covering market data, key retail players
and consumer behavior.
Introduction and Landscape
Part of Conlumino's home retail research programme, this report
provides detailed and comprehensive insight into what
consumers are buying across the decorative DIY category, what
they're spending, where they're shopping and why. The report
also reviews leading players in the market and assesses their
future prospects. Strategic analysis helps you to understand what
actions your business needs to take in the market to win over the
next five years.
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4. Brief Summary
Key Features and Benefits
The report covers:
Market values:
We provide overall, sector, category and product market values to
give you a detailed overview of market potential; current and
historic values are included.
Future forecasts:
On a sector and category level we provide future forecasts over a
five year timeframe; at product level we provide a directional
forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category
level. A future outlook is also provided for the main players to
help you understand the future direction of market share.
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5. Brief Summary
Retailer profiles:
The leading retailers are profiled: critical metrics like store
numbers, financials and, shares are provided along with an
analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who's shopping for what are provided; these give a
clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the decorative DIY category are provided;
this gives an understanding of the drivers of demand both
currently and over the next five years.
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6. Brief Summary
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for
winning strategies that successful businesses will need to employ
in the decorative DIY market.
Key Market Issues
1. Understand how the market's performing
This report forecasts what the size of the decorative DIY market
will be over the next few years and give an indication of the
sources of growth. In today's turbulent market knowing where
things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market.
Rather than just presenting a mass of raw data, this expertise
ensures the report explains why certain trends and patterns exist.
In turn this allows you to understand the context of the market
which aids your own decision making.
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7. Brief Summary
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that
shape demand: consumers. A whole range of consumer dynamics
are included, explaining purchase triggers, brand and retailer
preferences and conversions, and purchase considerations. In
short they allow you to understand what people think about your
brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips
and advice on how to succeed in the market and are a source of
ideas. The analysis and insight help you with planning, strategy
and exercises such as repositioning or brand development.
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8. Brief Summary
Key Highlights
THE MARKET
The more austere environment has benefitted some small
domestic appliance sub-categories. With consumers spending a
greater amount of time both dining and socializing at home, the
look and feel of the home environment has become more
important. Entertaining guests has created a 'house proud'
attitude among consumers which has been a boon to sales of
cleaning appliances. The austere consumer has also cut back on
using laundry services in a bid to tighten household costs. In turn
consumers are seeking good quality irons as they do more
laundry at home.
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9. Brief Summary
THE CATEGORIES
As a relatively cheap and easy way to refresh a home, paint
(+2.8% in 2011) has proved the best performing category, with
wallpaper (+1.0%) underperforming it but also fairly resilient.
However, tiling (-3.5%) has been one of the weaker areas of
decorative products, due to being viewed as a relatively
permanent, expensive way of re-decorating.
THE CONSUMER
Unlike other areas of DIY, female shoppers outnumber males for
many decorative products. As a softer, more aesthetic category, it
is an area women shop more actively and feel more comfortable
about. Decorating products also has a more even penetration
across affluence levels than other areas of DIY, as it offers low
budget options for updating and refreshing properties.
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10. Brief Summary
THE RETAILERS
Retail sales of decorative products are dominated by the DIY
sheds and BandQ leads the way with a 24.5% share in 2011.
However, while these retailers will continue to dominate, as
generalists with fairly mature offers they will see their share
eroded by smaller, more focused players.
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11. Table of Contents
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Position of retailers now and forecast,
2.4 Comparisons of key retail metrics,
2.5 Profiles of key retailers (Amazon, Argos, Comet, Dixons, John Lewis, Tesco),
3. The consumer,
3.1 Headline summary,
3.2 Who is shopping and what they're buying,
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12. Table of Contents
3.3 Why they're buying,
3.4 Where they're buying from,
3.5 What brands they're buying
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13. For more information
For more information please visit our website
https://www.reportscorner.com/reports/15334/The-UK-Decorative-DIY-Market-to-
2016/
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14. RC
Thank You
Contact us: contact@reportscorner.com
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