One of the main factors that influenced the performance of surface care in Romania in 2009 was the reduced purchasing power of consumers, as a result of the negative effects of the global economic downturn. On the other hand, changes in the lifestyles of consumers and the boom in construction of new housing as well as in restoration and refurbishment of old housing between 2006 and 2008 continued to benefit surface care in 2009 as consumers continued to appreciate products in this category.Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the Home Care industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Surface Care - Romania
Published on June 2010
Report Summary
One of the main factors that influenced the performance of surface care in Romania in 2009 was the reduced purchasing power of
consumers, as a result of the negative effects of the global economic downturn. On the other hand, changes in the lifestyles of
consumers and the boom in construction of new housing as well as in restoration and refurbishment of old housing between 2006 and
2008 continued to benefit surface care in 2009 as consumers continued to appreciate products in this category.
Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market
at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate
how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household
Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents,
Window/Glass Cleaners
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Surface Care in Romania
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Global Crisis Has Negative Impact on Home Care in 2009
Demand in 2009 Driven by Changes in Consumer Lifestyles
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Procter & Gamble Marketing SRL Continues To Lead in 2009
Independent Small Grocers Remains Leading Channel of Distribution in 2009
Home Care Expected To Register Very Modest Growth Over Forecast Period
Key Trends and Developments
Economic Crisis Affects Level of Disposable Income of Consumers
Supermarkets/hypermarkets Boosts Consumer Interest in Home Care
Multinationals Dominate in Home Care in Romania
Rural Locations Possess Promising Growth Potential
Rapid Penetration of Washing Machines
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care Household Care by Sector: Value 2004-2009
Table 3 Sales of Home Care Household Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 7 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 8 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 9 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Farmec SA
Strategic Direction
Key Facts
Summary 2 Farmec SA: Key Facts
Summary 3 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Farmec SA: Competitive Position 2009
Interstar Chim SA
Strategic Direction
Key Facts
Summary 5 Interstar Chim SA: Key Facts
Summary 6 Interstar Chim SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Interstar Chim SA: Competitive Position 2009
Safilar SA
Strategic Direction
Key Facts
Summary 8 Safilar SA: Key Facts
Summary 9 Safilar SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Safilar SA: Competitive Position 2009
Sarantis Romania SA
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Strategic Direction
Key Facts
Summary 11 Sarantis Romania SA: Key Facts
Summary 12 Sarantis Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Sarantis Romania SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Surface Care by Subsector: Value 2004-2009
Table 11 Sales of Surface Care by Subsector: % Value Growth 2004-2009
Table 12 Surface Care Company Shares 2005-2009
Table 13 Surface Care Brand Shares 2006-2009
Table 14 Forecast Sales of Surface Care by Subsector: Value 2009-2014
Table 15 Forecast Sales of Surface Care by Subsector: % Value Growth 2009-2014
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