1.) Key Findings- According to estimates the country's retail sales will grow from USD 64 billion in 2009 to USD 106 billion by 2014.- Forecasts don't see a sharp bounce back of the retail economy in 2010.- Verimark, Homemark and Glomail are among the top mailorder companies in South Africa.- At least 15% of the total Internet users had shopped online, and online sales contributed below 1% of total retail sales in 2009.- Despite the low current online shopping demand, online retail shopping is expected to continue to grow strongly for at least the next decade.2.) The 'South Africa Retail, Home-Shopping, E-Commerce Report 2010', the latest report published by Hamburg-based market research firm yStats.com, shows a positive upward trend in South African retail.3.) About our ReportsMarket reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.A list of advantages- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.South African retail on the rise The 'South Africa Retail, Home-Shopping, E-Commerce Report 2010', the latest report published by Hamburg-based market research firm yStats.com, shows a positive upward trend in South African retail: Figures and trends in South African retail Based on the latest estimates retail revenue is expected to rise from 64 billion US-$ in 2009 to 106 billion US-$ in 2014. The main reasons for this encouraging development are seen in the economic boom and a lower unemployment rate. Furthermore, consumer spending per capita is forecasted to increase from 4,260 US-$ in 2009 to 6,252 US-$ in 2014, which can be attributed to an increase in tourism and the related spending. Although this trend was slightly curbed in 2009, it appears to gain momentum again in the light of the 2010 FIFA World Cup. The yStats.com report shows that in 2010 the biggest South African retail chains are among the 250 largest companies worldwide; among them Shoprite Holdings Ltd. Secured is ranked the highest (130th place). Only a minority of South Africans make use of teleshopping promotions; the majority of all sales are still generated in traditional retail outlets. Online shopping spurs growth Although internet use has rapidly increased in South Africa over the last few years, online retail remains overall less significant. In 2009, only 4.6 million South Africans used the internet, fewer than in e.g. Morocco, Nigeria and Egypt (10 million each). According to the figures published in yStats.com's 'South Africa Retail, Home-Shopping, E-Commerce Report' by the end of 2009 online retail accounted for less than 1 % of all retail revenues in South Africa. Nonetheless, online retailers remain optimistic about revenue growth for the year of the World Cup. This is further supported by the fact that already in 2009 e-commerce sites such as kalahari.net saw their revenues increase between 20% and 25% compared to the previous year.

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South Africa Retail, Home-Shopping, E-Commerce Report 2010
Published on May 2010
Report Summary
1.) Key Findings
- According to estimates the country's retail sales will grow from USD 64 billion in 2009 to USD 106 billion by 2014.
- Forecasts don't see a sharp bounce back of the retail economy in 2010.
- Verimark, Homemark and Glomail are among the top mailorder companies in South Africa.
- At least 15% of the total Internet users had shopped online, and online sales contributed below 1% of total retail sales in 2009.
- Despite the low current online shopping demand, online retail shopping is expected to continue to grow strongly for at least the next
decade.
2.) The 'South Africa Retail, Home-Shopping, E-Commerce Report 2010', the latest report published by Hamburg-based market
research firm yStats.com, shows a positive upward trend in South African retail.
3.) About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.
A list of advantages
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all
obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical
offices, industry and trade associations, business reports, business and company databases, journals, company registries and news
portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the
content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be
individually adapted.
South Africa Retail, Home-Shopping, E-Commerce Report 2010 Page 1/5

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
South African retail on the rise
The 'South Africa Retail, Home-Shopping, E-Commerce Report 2010', the latest report published by Hamburg-based market research
firm yStats.com, shows a positive upward trend in South African retail: Figures and trends in South African retail
Based on the latest estimates retail revenue is expected to rise from 64 billion US-$ in 2009 to 106 billion US-$ in 2014. The main
reasons for this encouraging development are seen in the economic boom and a lower unemployment rate. Furthermore, consumer
spending per capita is forecasted to increase from 4,260 US-$ in 2009 to 6,252 US-$ in 2014, which can be attributed to an increase
in tourism and the related spending. Although this trend was slightly curbed in 2009, it appears to gain momentum again in the light of
the 2010 FIFA World Cup. The yStats.com report shows that in 2010 the biggest South African retail chains are among the 250
largest companies worldwide; among them Shoprite Holdings Ltd. Secured is ranked the highest (130th place). Only a minority of
South Africans make use of teleshopping promotions; the majority of all sales are still generated in traditional retail outlets.
Online shopping spurs growth
Although internet use has rapidly increased in South Africa over the last few years, online retail remains overall less significant. In
2009, only 4.6 million South Africans used the internet, fewer than in e.g. Morocco, Nigeria and Egypt (10 million each). According to
the figures published in yStats.com's 'South Africa Retail, Home-Shopping, E-Commerce Report' by the end of 2009 online retail
accounted for less than 1 % of all retail revenues in South Africa. Nonetheless, online retailers remain optimistic about revenue
growth for the year of the World Cup. This is further supported by the fact that already in 2009 e-commerce sites such as kalahari.net
saw their revenues increase between 20% and 25% compared to the previous year.
Table of Content
1. Economy and Demographics
- South Africa vs OECD Comparison
- Economic Facts
- Demographic Facts
2. Retail
- Retail Sales Trends and Basic Data
- Retail Sales Trends in Q1 2010
- Seasonally adjusted total Retail Trade Sales at constant 2008 Prices, monthly, in ZAR million, 2003-Feb 2010
- Retailers and the Recession
- Retail Category Sales Trends
- Share of total Retail Sales, by Product Category, in %, 2009
- Technical Consumer Goods Market, by Category, Q1 - Q4 2009
- Clothing and Textile Retail
- Distribution Channels and their Major Players
- Largest Retail Companies in South Africa 2010 among the biggest Global Retail Companies
- Company News: Shoprite
- Company News: Pick n Pay
- Company News: Walmart
South Africa Retail, Home-Shopping, E-Commerce Report 2010 Page 2/5

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3. Home-Shopping / Direct Selling
- Mail-order Sales Trends
- Leading B2C Mail-order Players, by Assortments
- Direct Selling Players
4. B2C E-Commerce
- Africa Top 10 Internet Countries, by Million of Users, June 2009
- Internet Usage Growth Drivers
- Internet Access Technologies in South Africa by Usage, in %, 2009
- Reasons for Accessing the Internet, in %, 2009
- Mobile Internet Trends in Africa
- B2C E-Commerce Trends
- B2C E-Commerce Demand
- B2C E-Commerce Growth Drivers
- B2C E-Commerce Expectations for 2010
- Online Shopping Habits
- Consumer Research Actions in the Internet before Buying, in %, 2009
- Reasons for Buying Online and not Buying Online, in %, 2009
- Online Payment Methods, in %, 2009
- Online Marketing Trends 2010
- Leading B2C E-Commerce Players; by Assortments
- Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010
- Company News: Kulula.com
- Company News: PayPal
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