Euromonitor International's Pet Food and Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage: dog food, cat food, other pet food and pet care products.Data coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the pet food and pet care industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands ;* Use five-year forecasts to assess how the market is predicted to developEuromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

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Pet Food and Pet Care Products in Italy
Published on August 2009
Report Summary
Euromonitor International's Pet Food and Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at
a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: dog food, cat food, other pet food and pet care products.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the pet food and pet care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands ;
* Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed
strategic planning
Table of Content
Pet Food and Pet Care Products in Italy
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Polarised Demand
the Rising Popularity of Small Pets
the Leading Multinationals Presence
Preference for Supermarkets/hypermarkets and Specialists
Positive Forecast
Key Trends and Developments
Private Label Growth
Shift Towards Industrially Prepared Food
the Humanisation of Pets
Multinationals Gaining Ground, Benefiting From Polarised Demand
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Distribution Trends
Market Indicators
Table 1 Pet Populations 2004-2009
Market Data
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
Summary 1 Research Sources
Definitions
Giuntini SpA
Strategic Direction
Key Facts
Summary 2 Giuntini SpA: Key Facts
Summary 3 Giuntini SpA: Operational Indicators
Company Background
Production
Summary 4 Giuntini SpA: Production Statistics 2008
Competitive Positioning
Summary 5 Giuntini SpA: Competitive Position 2008
Hill's Pet Nutrition SpA
Strategic Direction
Key Facts
Summary 6 Hill's Pet Nutrition SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Hill's Pet Nutrition SpA: Competitive Position 2008
Mars Italia SpA
Strategic Direction
Key Facts
Summary 8 Mars Italia SpA: Key Facts
Summary 9 Mars Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Mars Italia SpA: Competitive Position 2008
Monge & C SRL
Strategic Direction
Key Facts
Summary 11 Monge & C. Srl: Key Facts
Company Background
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Production
Summary 12 Monge & C Srl: Production Statistics 2008
Competitive Positioning
Summary 13 Monge & C Srl: Competitive Position 2008
Morando SpA
Strategic Direction
Key Facts
Summary 14 Morando SpA: Key Facts
Company Background
Production
Summary 15 Morando SpA: Production Statistics 2008
Competitive Positioning
Summary 16 Morando SpA: Competitive Position 2009
Nestlé Purina Pet Care Italia SpA
Strategic Direction
Key Facts
Summary 17 Nestlé Purina Pet Care Italia SpA: Key Facts
Summary 18 Nestlé Purina Pet Care Italia SpA: Operational Indicators
Company Background
Production
Summary 19 Nestlé Purina Pet Care Italia SpA: Production Statistics 2008
Competitive Positioning
Summary 20 Nestlé Purina Pet Care Italia SpA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 14 Dog Owning Households: % Analysis 2004-2009
Table 15 Dog Population 2004-2009
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
Sector Data
Table 17 Sales of Dog Food by Type: Value 2004-2009
Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 19 Sales of Premium Dog Food: Value 2004-2009
Table 20 Dog Food Company Shares 2004-2008
Table 21 Dog Food Brand Shares 2005-2008
Table 22 Dog Treats Brand Shares 2005-2008
Table 23 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 25 Cat Owning Households: % Analysis 2004-2009
Table 26 Cat Population 2004-2009
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
Sector Data
Table 28 Sales of Cat Food by Type: Value 2004-2009
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Table 29 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 30 Sales of Premium Cat Food: Value 2004-2009
Table 31 Cat Food Company Shares 2004-2008
Table 32 Cat Food Brand Shares 2005-2008
Table 33 Cat Treats Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 36 Other Pet Population 2004-2009
Sector Data
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014
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