The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population. The Hispanics Online report analyzes the trends driving the growth of this young, mobile and vibrant population. Hispanics make up 12.3% of the US Internet population in 2009, and will increase to 13.9% in 2013. Like its offline counterpart, this group of Internet users is young—63% are under age 35—and mobile. Some 81% of Hispanics own a cellphone, and for 25% of these adults, their mobile is their primary phone. They use phone features, including Internet access, at higher rates than other mobile subscribers. Many marketers and online publishers are creating campaigns and Websites in English and Spanish, to reach an audience that switches between languages and cultures. Key questions the “Hispanics Online” report answers: Who is Hispanic' How does the online Hispanic population differ from the offline one' What do Hispanics do online' What language should advertisers use to reach Hispanics online' And many others… eMarketer Reports—On Target and Up to Date The Hispanics Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make quick, well-informed business decisions.   

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Hispanics Online: Young, Mobile and Bilingual
Published on June 2009
Report Summary
The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. eMarketer
estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.
The Hispanics Online report analyzes the trends driving the growth of this young, mobile and vibrant population.
Hispanics make up 12.3% of the US Internet population in 2009, and will increase to 13.9% in 2013.
Like its offline counterpart, this group of Internet users is young—63% are under age 35—and mobile. Some 81% of
Hispanics own a cellphone, and for 25% of these adults, their mobile is their primary phone. They use phone features, including
Internet access, at higher rates than other mobile subscribers.
Many marketers and online publishers are creating campaigns and Websites in English and Spanish, to reach an audience that
switches between languages and cultures.
Key questions the “Hispanics Online” report answers: Who is Hispanic' How does the online Hispanic population
differ from the offline one' What do Hispanics do online' What language should advertisers use to reach Hispanics online' And many
others… eMarketer Reports—On Target and Up to Date
The Hispanics Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to
provide the information you need to make quick, well-informed business decisions.
Table of Content
Executive SummaryUS Internet Users, by Race/Ethnicity, 2008-2013 (millions)Key QuestionsThe eMarketer ViewKey eMarketer
Numbers—Hispanics OnlineDemographicsUS Population, by Race/Ethnicity*, July 2000 & July 2008 (millions and %
change)US Hispanic* Population, by Gender, July 2000 & July 2008 (millions)US Hispanic* Population, by Age, July 2000 & July
2008 (millions and % change)US Hispanic Population, by Race, 2008-2013 (thousands)US Hispanics, by Place of Origin, 2008US
Hispanic Households, by Income, 2007 (thousands)US Buying Power*, by Race/Ethnicity, 1990, 2000, 2008 & 2013 (billions)Top 10
US States, Ranked by Buying Power* of Hispanic Consumers, 2008 (billions)Internet Users and UsageUS Internet Users, by
Race/Ethnicity, 2008-2013 (% of total)US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)US Hispanic
Internet Users and Usage, April 2008 & April 2009Average Web Usage Among US Hispanic Internet Users, April 2008 & April
2009US Hispanic Internet Users, by Gender, April 2009 (thousands and % of total)US Hispanic Internet Users, by Age, April 2009
(thousands and % of total)US Households with PCs with Internet Access, by Race/Ethnicity, October 2008 (% of each
group)Household Broadband Access Among Hispanic and Total US Internet Users, 2002-2008 (% of respondents in each
group)Mobile Phone and Mobile Internet UseDemographic Profile of US Consumers Who Participate in Select Leisure Activities, by
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Time of Week, 2007 (average hours per day)Hispanics with Only Mobile Phone Service, First half 2006-Second half 2008 (% of
respondents)Mobile Content Used by Hispanic and Total US Mobile Subscribers, 2008 (% of respondents in each group)Average
Time Spent per Week Browsing the Mobile Internet Among US Hispanic and Non-Hispanic Internet Users, 2009 (hours)Mobile
Advertising Recall and Receptivity Among African-American and Hispanic Mobile Data Users, Q2 2008 (index)Demographic Profile of
US Mobile Phone Users Who Recall Viewing Mobile Advertising, Q1 2009 (% of respondents in each group)Demographic Profile of
US Mobile Phone Users Who Have Responded to Mobile Advertising, Q4 2008 (% of respondents in each group)Q&A: What are
some trends you’re seeing among Hispanics online'Media and Advertising UsageChanges that US Consumers Made to Their
TV Spending Habits due to the Economy, by Race/Ethnicity, November-December 2008 (% of respondents)US Live vs. Online
Primetime Network TV Content Viewers, by Race/Ethnicity, Fall 2007 & Spring 2008 (% of each group)Time Spent with Select Media
According to US Hispanic Internet Users, May 2008 (% of respondents)US TV Households, by Race/Ethnicity, 2008 & 2009
(thousands and % change)US Households with Select Consumer Electronics, by Race/Ethnicity, October 2008 (% of
total)Interactions with Online AdvertisingSearch Engine Used Most Frequently by US Hispanic Internet Users, May 2008 (% of
respondents)US Internet Users Who Are Likely to Read and Take Action After Reviewing Sponsored Search Engine Links, by
Race/Ethnicity, March 2009 (% of respondents)US Internet Users Who Are Likely to Read and Take Action After Viewing Banner Ads,
by Race/Ethnicity, March 2009 (% of respondents)US Internet Users Who Are Likely to Read and Take Action After Receiving E-Mail
Offers, by Race/Ethnicity, March 2009 (% of respondents)Demographic Profile of US Internet Users Who Use Online Classifieds,
March-April 2009 (% of respondents in each group)Language Online and in Other MediaInternet Language Preference of US
Hispanics, by Age and Gender, September-October 2008 (% of respondents)Internet Language Preference of US Hispanics, by
Respondent's Primary Language, September-October 2008 (% of respondents)Behavior OnlineTop 10 Websites Among US Hispanic
Internet Users, Ranked by Unique Audience Composition, September 2008 (thousands and % composition)Top 10 Portals* Among
US Hispanic Internet Users, April 2009Online Content Downloaded by Hispanic and Total US Internet Users, 2008 (% of respondents
in each group)Top 10 Online Video Sites Among US Hispanics, Ranked by Unique Viewer Composition, February 2009 (% of unique
viewers)Social NetworksUS Internet Users with a Social Network Profile, by Race/Ethnicity, 2009 (% of respondents in each
group)Top 10 Social Networking Sites Among US Hispanic Internet Users, April 2009US Internet Users Who Visit Social Networking
Sites Frequently*, by Race/Ethnicity, March 2008 (% of respondents)US Internet Users Who Visit Social Networking Sites
Frequently*, by Age and Race/Ethnicity, March 2008 (% of respondents)Q&A: What are some best practices for targeting Hispanics
online'ShoppingRetail Channel Used by US Hispanic Internet Users for Most Recent Purchase in Select Product Categories, May
2008 (% of respondents)ConclusionEndnotes101300 | 101302 | 101303US Internet Users, by Race/Ethnicity, 2008-2013 (millions)US
Internet Users, by Race/Ethnicity, 2008-2013 (% of total)US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each
group)104648US Hispanic Population, by Race, 2008-2013 (thousands)Related Information and LinksRelated LinksContactReport
Contributors
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