Haircare in Brazil

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Haircare in Brazil
Published on July 2010

Report Summary

Haircare in Brazil industry profile is an essential resource for top-level data and analysis covering the Haircare industry. It includes
data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading
companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Haircare in Brazil's recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Haircare in Brazil

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Haircare in Brazil Page 1/5


The haircare market consists of the retail sale of conditioner, hair colorants, salon products, shampoo and styling agents. The market
is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation
of this report have been calculated using 2009 annual average exchange rates.

For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Table of Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
L'Oreal S.A. 26
Procter & Gamble Company, The 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44

LIST OF TABLES
Table 1: Brazil haircare market value: $ million, 2005'09 10



Table 2: Brazil haircare market volume: million units, 2005'09 11
Table 3: Brazil haircare market segmentation I:% share, by value, 2009 12
Table 4: Brazil haircare market segmentation II: % share, by value, 2009 13
Table 5: Brazil haircare market share: % share, by value, 2009 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (') 23
Table 9: Unilever: key financial ratios 24
Table 10: L'Oreal S.A.: key facts 26
Table 11: L'Oreal S.A.: key financials ($) 28
Table 12: L'Oreal S.A.: key financials (') 29
Table 13: L'Oreal S.A.: key financial ratios 29
Table 14: Procter & Gamble Company, The: key facts 31
Table 15: Procter & Gamble Company, The: key financials ($) 34
Table 16: Procter & Gamble Company, The: key financial ratios 34
Table 17: Brazil haircare market distribution: % share, by value, 2009 36
Table 18: Brazil haircare market value forecast: $ million, 2009'14 37
Table 19: Brazil haircare market volume forecast: million units, 2009'14 38
Table 20: Brazil size of population (million), 2005'09 39
Table 21: Brazil gdp (constant 2000 prices, $ billion), 2005'09 39
Table 22: Brazil gdp (current prices, $ billion), 2005'09 39
Table 23: Brazil inflation, 2005'09 40
Table 24: Brazil consumer price index (absolute), 2005'09 40
Table 25: Brazil exchange rate, 2005'09 40

LIST OF FIGURES
Figure 1: Brazil haircare market value: $ million, 2005'09 10
Figure 2: Brazil haircare market volume: million units, 2005'09 11
Figure 3: Brazil haircare market segmentation I:% share, by value, 2009 12
Figure 4: Brazil haircare market segmentation II: % share, by value, 2009 13
Figure 5: Brazil haircare market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the haircare market in Brazil, 2009 15
Figure 7: Drivers of buyer power in the haircare market in Brazil, 2009 16
Figure 8: Drivers of supplier power in the haircare market in Brazil, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the haircare market in Brazil, 2009 18
Figure 10: Factors influencing the threat of substitutes in the haircare market in Brazil, 2009 19
Figure 11: Drivers of degree of rivalry in the haircare market in Brazil, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 30
Figure 15: L'Oreal S.A.: assets & liabilities 30
Figure 16: Procter & Gamble Company, The: revenues & profitability 35
Figure 17: Procter & Gamble Company, The: assets & liabilities 35
Figure 18: Brazil haircare market distribution: % share, by value, 2009 36
Figure 19: Brazil haircare market value forecast: $ million, 2009'14 37
Figure 20: Brazil haircare market volume forecast: million units, 2009'14 38



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