IntroductionCompanies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.Scope*An examination of how environmentally conscious Spanish consumers are, and how this translates into green behaviours.*An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.*A snapshot of Spain's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.*Insight into which demographic groups are most responsive to environmental concerns in each sector.HighlightsSpanish consumers are aware of the threat posed by environmental damage and the need for alternatives to fossil fuels. However, there is limited consumer understanding on the need for green choices and how their activities' contribution to climate change.The vast majority of Spanish consumers undertaking green behaviors are doing so primarily in order to benefit the environment, although a significant number do so out of habit as well as for monetary benefits.For the most part, urban consumers and women display higher levels of green behavior, but levels of adoption of green behavior is expected to increase across the board over the next 3 years.Reasons to Purchase*Understand the factors that are driving the growth of green consumerism in Spain.*Project which sectors present the best opportunities for green products and services.*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Green Consumers in Spain
Published on September 2010
Report Summary
Introduction
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally
conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries
and includes breakdowns based on demographics, attitudes and behaviors.
Scope
*An examination of how environmentally conscious Spanish consumers are, and how this translates into green behaviours.
*An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products.
*A snapshot of Spain's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets.
*Insight into which demographic groups are most responsive to environmental concerns in each sector.
Highlights
Spanish consumers are aware of the threat posed by environmental damage and the need for alternatives to fossil fuels. However,
there is limited consumer understanding on the need for green choices and how their activities' contribution to climate change.
The vast majority of Spanish consumers undertaking green behaviors are doing so primarily in order to benefit the environment,
although a significant number do so out of habit as well as for monetary benefits.
For the most part, urban consumers and women display higher levels of green behavior, but levels of adoption of green behavior is
expected to increase across the board over the next 3 years.
Reasons to Purchase
*Understand the factors that are driving the growth of green consumerism in Spain.
*Project which sectors present the best opportunities for green products and services.
*Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns.
Table of Content
Green Consumers in Spain (From Slideshare) Page 1/5

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
DATAMONITOR VIEW 1
Catalyst 1
Key findings 1
ANALYSIS 4
Attitudes and beliefs 4
Motivations and priorities 7
Comparative industry responsibility 9
Analysis of behaviors related to particular industries 10
Domestic energy 10
Lifestyle and shopping 16
Travel and transport 20
Scores benchmarking 25
Green behavioral trends 28
Domestic energy 28
Lifestyle and shopping 31
Travel and transport 33
APPENDIX 35
Methodology 35
Ask the analyst 36
Datamonitor consulting 36
Disclaimer 36
List of Tables
Figure 1: Introduction 4
Figure 2: Attitudes and beliefs 5
Figure 3: Key environmental issues 6
Figure 4: Reasons for making green choices 7
Figure 5: Drivers of green adoption 8
Figure 6: Sector-based ranking: potential to impact the environment 9
Figure 7: Adoption of green practices: energy 12
Figure 8: Adoption of green energy tariff 13
Figure 9: Overall distribution of consumers by green score: energy 14
Figure 10: Green behavior by consumer segment: energy 15
Figure 11: Adoption of green practices: lifestyle and shopping 17
Figure 12: Overall distribution of consumers by green score: lifestyle and shopping 18
Figure 13: Green behavior by consumer segment: lifestyle and shopping 19
Figure 14: Adoption of green practices: travel and transport 21
Figure 15: Influence of environmental friendliness and carbon footprint when buying a new car 22
Figure 16: Overall distribution of consumers by green score: travel and transport 23
Figure 17: Green behavior by consumer segment: travel and transport 24
Figure 24: Consumers' behavioral trends compared to 2010: lifestyle and shopping 31
Figure 26: Consumers' behavioral trends compared to 2010: travel and transport 33
List of Figures
Figure 18: Country benchmarking: energy 25
Figure 19: Country benchmarking: lifestyle and shopping 26
Green Consumers in Spain (From Slideshare) Page 2/5

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Figure 20: Country benchmarking: travel and transport 27
Figure 21: Consumers' behavioral trends compared to 2010: energy 28
Figure 22: Consumers' behavioral trends: willingness to pay more for electricity at home if provided in an ethical and environmentally
friendly way 29
Figure 23: Behavioral trends by consumer segment: energy 30
Figure 25: Behavioral trends by consumer segment: lifestyle and shopping 32
Figure 27: Behavioral trends by consumer segment: travel and transport 34
Green Consumers in Spain (From Slideshare) Page 3/5

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Green Consumers in Spain
Product Formats
Please select the product formats and the quantity you require.
1 User License--USD 3 495.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Green Consumers in Spain (From Slideshare) Page 4/5

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Green Consumers in Spain (From Slideshare) Page 5/5